| DEPARTMENT OF MARKETING
AND TRANSPORTATION Chair: Grant
M. Davis (460-7906)
Professor Emeritus: Lynn Robinson
Professors: Davis, McGinnis
Associate Professor: Menon
Assistant Professors: Geissler, Megehee
Instructors: Neeley, Rosenberger
In addition to providing a solid foundation in all areas
of business, all programs in the marketing curriculum provide the student with a strong
background in the practices and theories that are the basis of contemporary marketing in a
competitive international market place.
Minimum Grade of "C" in all
Marketing Courses
All students majoring in the Department of Marketing and Transportation are required to
earn a minimum grade of "C" (2.0) in MKT 320 and all other marketing courses.
(Note: MKT 320 Principles of Marketing is a prerequisite for all other marketing courses.)
A minimum grade of "C" must also be earned in all non-marketing business courses
taken as part of their concentration requirements.
Four programs of study are offered in the Department of
Marketing and Transportation.
Marketing Management Concentration
The Marketing Management Program prepares students for entry-level positions in sales and
sales management, retailing, advertising, and marketing research. Marketing Management
students must take the following twelve-hour marketing core:
MKT 336 or 375*
MKT 374
MKT 384
MKT 479
In addition, they must complete twelve hours
of course work from the following list of courses or nine hours of
course work from the list plus no more than one three-hour course
from either the International Business Concentration (MKT 377, 477
or 492), Sport and Event Marketing concentration (MKT 385, 410 or
495) or the Transportation concentration (MKT 372, 375, 377 or 405):
MKT 376
MKT 379
MKT 380
MKT 382
MKT 481
MKT 490
*Students who elect MKT 375 in the core
concentration may elect to take MKT 336 as part of their international
core requirements.
Marketing-International Business Concentration
The Marketing-International Business Program prepares students for entry level positions
with import-export firms, international departments of domestic firms, and firms based
throughout the world. International Business students must take the following twelve hour
marketing core:
MKT 336
MKT 374
MKT 384
MKT 479
In addition, they must complete the following twelve-hour
sequence of international business courses:
ECO 363
MGT 465
Elective*
Only International Business Elective**
*The Marketing Elective can be selected from any marketing
course offering to match individual student needs and interest.
**The International Business elective must be chosen from
the following list of courses:
MKT 375
MKT 376
MKT 377
MKT 477
MKT 492
ECO 464
Or
FIN 460
Proficiency in a Second Language
Marketing-International Business students are required to demonstrate introductory-level
proficiency in a second language by passing a foreign language proficiency examination as
administered by the University of South Alabama Department of Foreign Languages and
Literature or by successfully completing the second semester of any approved elementary
sequence in a foreign language.
Sport and Event Marketing Concentration
The Sport and Event Marketing Program prepares students for entry-level positions in four
segments of the sport and event marketing industries:
- the performance segment (cultural
and charitable events, athletics, not-for-profit sport and event organizations, fitness
and sport firms);
- the production segment (equipment
and apparel, sport and event facilities sport and event components of resorts, real estate
developments, and entertainment complexes);
- the promotional segment (product
merchandising, promotional events, sponsorships, electronic and print media, endorsements,
and licensing firms); and
- such miscellaneous segments
as specialized marketing research firms, consulting such miscellaneous
segments as a specialized marketing research firms, consulting agencies,
and public relations firms specializing in sport and event marketing.
Sport and Event Marketing students must take the following
twelve-hour marketing core:
MKT 336
MKT 374
MKT 384
MKT 479
In addition, they must complete the following twelve-hour
sport and event marketing courses:
MKT 385
MKT 410
MKT 495
One Sport and Event Marketing Electives*
*The Sport and Event Marketing Electives must be chosen
from the following list of courses:
MKT 379
MKT 380
MKT 481
Internship Recommendation: Qualified Sport and Event
Marketing students are urged to take MKT 496 (Marketing Internship) as a business
elective. The internship should focus on the sport or event marketing industries. Students
who do not meet the grade-point average requirements to take MKT 496 are encouraged to
pursue a non-credit practicum with an organization in the sport or special event
industries.
Marketing Transportation Concentration
The Marketing-Transportation Program prepares students for entry-level positions with
transportation companies, logistics departments of manufacturing and distribution firms,
and in the transportation areas of public agencies. Specific requirements of these four
programs are explained below.
Transportation students must take the following
twelve-hour marketing core:
MKT 336
MKT 374
MKT 384
MKT 479
In addition, they must complete the following twelve-hour
sequence of transportation courses:
MKT 372
MKT 375
MKT 377
MKT 405
Descriptions
of all Marketing and Transportation (MKT) courses
Mitchell
College of Business
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