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CA 100 Introduction to Communication 3 cr
Course examines various approaches people take to communicating. Focuses
on developing an awareness of how and why we communicate and why we
do not always communicate effectively. Includes consideration of variables
related to interpersonal, group, public, and mass-communication contexts.
Fee.
CA 101 Introduction to Mass Communication 3 cr
Course examines the functioning of mass communication in contemporary
society, including the political, economic, and social environment.
The structure and functions of newspaper, magazine, film, radio, television
and public relations industries are examined. The impact of the media
on individuals and institutions is explored. Fee.
CA 102 Diction: An Introduction to Phonetics 3 cr
A phonetic approach to speech communication concerned with the standards
and practices of pronunciation and word selection. The International
Phonetic Alphabet is the vehicle used to develop an awareness of speech
encoding. Regional dialects are compared. Fee.
CA 110 Public Speaking 3 cr
A beginning study of the principles of speech communication as they
relate to speaker- audience communication. An opportunity is provided
the student in developing the arts of audience and subject analysis,
research, critical thinking, organization, language, and delivery
of speeches. This course includes a video-component. Fee. Core Course.
CA 200 Survey of Communication Theory 3 cr
Introductory survey of theoretical orien-tations in the field of human
communication. Focuses on alternative explanations regarding elements
of the communication process, models of communication, the communication
act, and the communication relationship. Prerequisites: EH 101 and
102. Fee.
CA 202 Vocal Effectiveness 3 cr
A principles-and-practice approach for individuals interested in achieving
a high level of vocal control for personal or professional application.
Attention to individual interest of students enrolled. Fee.
CA 205 Nonverbal Message Exchange 3 cr
Course examines how nonverbal messages act to create impressions and
to regulate verbal communication. Emphasis on the major message codes
through which individuals send messages to each other without words
- e.g., how we send space - and how those codes can be used for more
effective sending and receiving messages. Fee.
CA 207 The Verbal Message System 3 cr
Examination of the verbal dimension of human communication, including
focus on message construction, message elements, and message impact.
The course deals with the verbal message system in interpersonal and
mass mediated contexts. Fee.
CA 210 Argumentation 3 cr
Examines the role of argumentation in a democratic society and aims
to develop critical thinking and reasoned advocacy. Course makes functional
a knowledge of tests of evidence and the modes of logical reasoning.
Students par-ticipate in various forms of argumentation and debating.
Fee.
CA 211 Interpersonal Communication 3 cr
A study of communication behavior in the interpersonal setting. Focuses
on development of knowledge, trust, understanding, supportiveness,
etc., in a relationship, and their collective impact on the communication
exchange. Fee.
CA 220 Writing for Communication Media (W) 3 cr
Intensive study of writing for various media and audiences. Specific
attention is given to improvement of writing skills, including grammar,
punctuation, spelling, word use, sentence composition, Associated
Press style, and organization of material, as well as the different
formats for the different media. Media styles studied include print,
broadcast, and on-line journalism and public relations, which also
includes study of evaluating, documenting, and prioritizing facts
in the writing of news stories and media releases for public relations.
Attention to advertising copy writing and other styles also is included.
Prerequisites: EH 101, EH 102; 30 wpm typing ability. Fee.
CA 221 Principles of Advertising 3 cr
Introductory survey of the principles of modern advertising. Prerequisites:
EH 101, EH 102, CA 101. Fee.
CA 230 Communication in Organizations 3 cr
Application of communication principles and techniques to those aspects
of one’s life in an organization that have been shown to be the most
difficult and troublesome parts of the commu-nication milieu in the
world of work. Includes interviewing, conference participation, leadership
decisions, conflict management, and organizational change as communication
phenomena. Fee.
CA 240 Television Production I 3 cr
Theory and practice of television production. Concentrates on exploring
the uses of television in varied contexts, including corporate, community,
and broadcasting applications. Fee.
CA 244 Introduction to Radio Production 3 cr
Introduction to the theory and techniques of radio production. Emphasis
on the effective use of words, music, and sound. Students create and
critique radio dramas, public affairs and documentary programming,
commercials, promotional and public service announcements, and music
programs. Equipment is furnished; students are responsible for purchasing
supplies (audio tapes). Fee.
CA 250 Radio & Television Performance 3 cr
Course focuses on the unique aspects of radio and television as communicating
media. Different styles of delivery for various media projects will
be studied-broadcast news, adver-tising, and entertainment. Course
also focuses on restraints and requirements of the individual medium
on the practice of broadcast delivery. Prerequisite: CA 110. Fee.
CA 260 New Communication Technologies 3 cr
Survey of new electronic media and tele-communication technologies
(such as satellite-to-home broadcasting, low power TV, high-definition
video, electronic mail, video-text, etc.), that are changing the traditional
forms, roles, and economics of corporate, organizational, and mass
communication. Historical background and basic technical aspects of
each system are introduced; regulatory and economic issues are examined.
The future of electronic communication in all its forms will be considered
in the context of a communication environment characterized by unprecedented
and rapid change. Fee.
CA 270 Information Gathering for the Mass Media (W) 3 cr
Study of techniques for gathering infor-mation for news stories, including
use of public documents, use of the internet, and interviewing people-sources.
Study includes how to find and evaluate appropriate sources for news
stories and how to use source information in news stories. Prerequisites:
EH 101 and EH 102, typing ability of 30 wpm. Fee.
CA 275 Small Group Discussion 3 cr
Theory and practice in leading and participating in group discussions.
Special focus on group problem solving and the management of conflict
in group meetings. This course includes a video-component. Fee.
CA 281 Editing and Layout 3 cr
Principles and practices of selection and preparation of written and
pictorial materials for newspapers, magazines, and related media.
Layout and design, production planning, and related topics. Prerequisite:
CA 220. Fee.
CA 286 Principles of Public Relations 3 cr
An overview of the principles and tech-niques of public relations.
Concentrates on the role of public relations in our society, the audience
for public relations, and the mass media as public-relations vehicles.
CA 101; EH 101, 102; Fee.
CA 290 Special Topics 3 cr
A variable-topics course treating com-munication concepts and topics
relevant to the disciplines. May be repeated once when course content
changes. Fee.
CA 300 Foundations of Communication Research 3 cr
Introduction to research foundations in the field of communication.
Includes historical, critical, descriptive, and experimental methods.
Prerequisites: CA 200. Fee.
CA 310 Persuasion 3 cr
Basic theories and techniques of persuasion and their application
to typical communication situations and problems in today’s society.
Computer Fee.
CA 315 Gender and Communication 3 cr
Survey of research and theory concerning the differences in communication
between men and women and the effects and functions of communication
between men and women. Fee.
CA 320 Broadcast Scriptwriting 3 cr
Study and practice in the techniques of writing scripts for radio
and television. Special scripting projects. Fee.
CA 321 Advertising Media Planning 3 cr
Selecting and using media to fulfill marketing objectives and strategies.
Prerequisites: CA 221, CA 300. Fee.
CA 322 Advertising Copy Writing (W) 3 cr
Preparation of advertising materials for print and non-print media;
application of basic advertising research and media planning strategies
to message development. Prerequisite: CA 220 and 221. Fee.
CA 325 Applied Communication Workshop 3 cr
A workshop stressing practical applications of the principles and
theories of communication disciplines to those settings and problems
in the world of work that are of special interest to the students
enrolled. Prerequisite: Permission of instructor. Fee.
CA 340 Television Production II 3 cr
A continuation of CA 240. The focus of this course is on advanced
production techniques, processes, and skills. Analysis of television
production as a communication process, program formats, advanced production
equipment and facilities, production unit management, and the role
of the director. Prerequisites: CA 101 and 240. Fee.
CA 343 Film History 3 cr
An examination of the development of motion pictures from 1893 to
the present. Films representing major periods, movements, and styles
will be examined. Fee.
CA 344 Film & Television Genres 3 cr
A study of the formation and evolution of film and television genres
including comedy, science fiction, western, epic, and others. Selected
genres will be studied in terms of their structure and cultural history.
Fee.
CA 350 Broadcast News 3 cr
Course includes both writing for the broadcast media and exploring
broadcast news operations. Assignments include writing broadcast news
stories and evaluating broadcast news operations. Lectures cover the
characteristics of broadcast news, news styles, news policy, and ethics
and responsibility in broadcast news. Prerequisites: CA 101, 240,
220, 300 and 340. Fee.
CA 351 Social Effects of Mass Communication 3 cr
Examination of the interaction between mass communication and the
social institutions of American society. Current research literature
in the field will be analyzed and methods of improving the system
will be discussed. Prerequisite: CA 101 or permission of instructor.
Fee.
CA 352 Media Literacy in the Information Age 3 cr
Study of how to be a good consumer of mass media messages. Topics
include how media messages are affected by media production techniques,
media technology, professional values, and the media’s political-economic
structure. Prerequisite: CA 101. Fee.
CA 356 Broadcast/Cable Program Management 3 cr
An examination of management and pro-gramming strategies in broadcast
and cable television. Fee.
CA 360 Communication and the Internet 3 cr
Intensive study and application of rhetorical and communication theories
to understanding problems that arise as the Internet and the World
Wide Web begin to render fixed-media-based communication obsolete.
Implications for advertising, journalism, organizational record keeping
and management, interpersonal communication, training, entertainment,
etc. Computer Fee.
CA 366 Visual Information for Electronic Communications Media
3 cr
Rhetorical issues in the design of Internet and World Wide Web materials.
Focus on how motion, color, and other visual elements compete for
audience attention; how rhetorical theory, learning theory, and communication
theory inform the myriad decisions involved in visual presentation.
This course will address these rhetorical issues from the creator’s
and user’s view point. Computer Fee.
CA 370 Intermediate Reporting and Writing (W) 3 cr
Study of intermediate skills needed for reporting, evaluating, and
writing news stories, with particular attention given to the reporting
of public affairs issues. Prerequisites: CA 220, 270 and 300. Fee.
CA 382 Photojournalism 3 cr
The study of basic photography and the principles of still photography
journalism, with particular emphasis on camera use, photo processing,
visual aesthetics, and journalistic story-telling. Fee.
CA 386 Public Relations Communication Methods (W) 3 cr
Study of audio, visual, and written tools and techniques with emphasis
on public relations writing and editing. Prerequisites: CA 220 and
286. Fee.
CA 387 Advanced News and Feature Writing 3 cr
A writing and reporting course focusing on advanced skills, including
alternative structures for news stories. Emphasis is given to newspaper
and magazine feature writing. Prerequisites: CA 300 and 370. Fee.
CA 388 History of Mass Media 3 cr
The role of journalism in American society from the Revolution to
the present. This course is also listed as HY 388. Fee.
CA 390 Special Topics 1-3 cr
An advanced variable-topic course treating communication concepts
and topics relevant to the discipline. May be repeated twice for up
to six hours’ credit. Fee.
CA 394 Directed Studies 1-3 cr
Directed individual study of literature in an area of need and interest
of the student. May be repeated for a maximum of six hours’ credit.
Prerequisites: Approval of the instructor and department chair. Open
to students with sixteen hours in the field. Fee.
CA 400 Contemporary Theories of Human Communications 3 cr
An advanced investigation of communication theory in context. Prerequisite:
CA 300. Fee.
CA 410 Persuasion in Context 3 cr
An advanced examination of and appli-cation of persuasive techniques
in communication situations and contexts (e.g., field, laboratory,
interpersonal, small group, nonverbal, mass communication). Computer
Fee.
CA 411 Interpersonal Conflict 3 cr Management
Examines the literature surrounding various interpersonal conflict
problems (such as betrayal of a social contract) from a variety of
theoretical perspectives. Fee.
CA 422 Rhetorical Theory 3 cr
A broad survey of Western Rhetorical tradition designed to give students
a working knowledge of rhetoric and its historical and contemporary
influence on communicative events and perspectives. Fee.
CA 424 Rhetorical Criticism (W) 3 cr
This course is designed to introduce students to the process of rhetorical
analysis. Through criticism of communication artifacts, students learn
to identify key elements of the rhetorical process and to develop
critical thinking, writing, and viewing skills. The course prepares
students to interpret, understand, analyze, and critique communication
in diverse contexts including speeches, advertisements, interpersonal
conversations, films, and works of art to name a few. Prerequisites:
EH 101 and 102. Fee.
CA 430 Advanced Organizational Communication 3 cr
Study and application of organizational and communication theory of
assessment of organizational and community needs. Critical analysis
of intervention programs and strategies. Pre-requisite: Junior or
Senior standing. Fee.
CA 435 Communication Training and Development Programs 3 cr
Review and analysis of communication training and development programs
designed to solve communication problems in groups and organizations.
Students will develop and present a training or development program.
Computer Fee
CA 440 Advanced Television Postproduction 3 cr
Theory and practice of television post-production. Concentrates on
exploring and understanding the concepts and technology involved in
advanced video postproduction for a variety of applications including
commercial, corporate and community outlets. Prerequisites: CA 240,
340 and consent of instructor. Fee.
CA 445 Ethics and Social Responsibility in Communication (W) 3
cr
Study of social responsibility and ethics in communication. Acquaints
student with ethical standards and expectations society has for communicators.
Fee.
CA 453 Political Communication: Processes and Ethics 3 cr
Provides students with a broad overview of political communication
from both historical and contemporary perspectives so students may
understand how the subject has evolved over time to become a unique
field of theoretical and research interest. Special attention is paid
to campaigns and elections, agenda-setting research, and media power.
The major focus is on the United States. Fee.
CA 455 Law of Communication 3 cr
Study of the broad application of principles of law to American Communication,
including study of free speech, freedom of information, mass media
law and regulation including libel, copyright, and right of privacy.
Prerequisite: CA 200. Fee.
CA 457 Communication Technology Systems 3 cr
An examination of the new communication technology systems with an
emphasis on how they reconfigure patterns of communications organizations,
production, storage, and dissemination. The role of communication
technology systems today and tomorrow, and implications for organizational,
local, national, and international contexts will be studied. Fee.
CA 460 Methods of Research in Communication I 3 cr
An introduction to research methodology in communication focusing
upon historical, survey, field, and experimental research methods.
Focuses on historical and survey methods of communication research.
Fee.
CA 469 Advising Non-College-Level Publications 3 cr
Designed for students entering the publi-cations profession as well
as the person now supervising the non-college-level publications program.
The course will include the advising and administering of the publications
program —yearbook, newspaper, news magazines, literary magazine-staffing,
planning, philosophical, legal and ethical constraints. Prerequisite:
A grade of “C” or better in CA 220 or permission of instructor. Fee.
CA 470 Issues in Publication Design 3 cr
Study of layout, editing, and design for newspapers, magazines, brochures,
pamphlets, and other print media outlets. Recommended: CA 281. Fee.
CA 472 Senior Reporting Seminar 3 cr
Advanced study of news reporting and presentation techniques, including
investigative reporting. Students concentrating in print will produce
a professional quality-print project; students concentrating in broadcast
news will produce a professional-quality film documentary news story.
Prerequisites: CA 387 (Print) or CA 350 (Broadcast) and senior standing,
CA 300. Fee.
CA 475 Communication and Group Processes 3 cr
The nature of small group processes. Leadership, communication, and
decision making in small groups. Prerequisite: Junior or Senior standing.
Fee.
CA 476 Advertising Campaigns 3 cr
Creation of advertising campaigns for specific organizations; integration
of advertising theories, strategies and procedures into comprehensive
communication programs. Prerequisites: CA 221, 300, 321, 322. Senior
standing. Fee.
CA 481 Editorial and Column Writing (W) 3 cr
An examination of the editorial and other opinion and persuasive communications
used by the print and electronic media. Prerequisites: CA 210, 220
and 270. Fee
CA 484 Managing Public Relations 3 cr
Study of the operation and objectives of corporate and agency public
relations using the case study approach. Emphasis is given to relating
the management function of decision-making and policy formation to
the communication process. Prerequisites: CA 286, 300, 386 or permission
of instructor. Fee.
CA 486 Public Relations Campaigns 3 cr
Researching, planning, and preparing for an integrated public relations
campaign. Pre-requisites: CA 300, 386. Fee.
CA 492 Seminar 1-3 cr
An investigation of advanced topics and concepts of communication.
Topics will rotate based upon disciplinary relevance and student needs.
May be repeated once for credit when content varies. Prerequisite:
Senior standing. Fee.
CA 494 Directed Studies 1-3 cr
Investigation of questions of special interest in communication. May
be repeated to a maximum of six semester hours, provided no repetition
of subject matter occurs. Students are required to file a description
of their goals and objectives for their study. This description is
to be specific so that it can serve in place of a syllabus for this
course. Prerequisite: Consent of the instructor.
CA 496 Professional Studies: Internship 1-3 cr
On-the-job experience in a selected communication area related to
potential career selection. Supervision by communication advisor and
off-campus agency required. The Internship Program may be repeated
for up to six credits. Grading is satisfactory/unsatisfactory. This
course may also be taken through the Cooperative Education Program.
Prerequisite: Prior approval of internship coordinator or department
chair.
CA 500 Foundations of Graduate Study in Communication 3 cr
An introduction of graduate study in the multi disciplinary field
of communication. Introduction to the major subareas of the study
of communication, the faculty of the department and their areas of
specialization, university research facilities, university library
facilities, and the organizations that support advanced study in the
field of communication. Broad overview of and relationship between
theories and research methods. Prerequisite: Graduate standing. CA
500 is a prerequisite or corequisite for all CA 500 level courses.
Under special circumstances CA 500 may be waived as a prerequisite
for graduate students in other majors. Fee.
CA 501 Communication Research Methods I 3 cr
An investigation of research used in the study of communication; overview
and introduction to qualitative and quantitative methodologies used
in basic and applied communication research settings; in depth study
of a variety of qualitative methodologies; study of the use and practical
applications of triangulation research methods; study of the management
and purchase of research services. Prerequisites: Graduate standing
and CA 500. CA 500 may be taken concurrently. Fee.
CA 502 Communication Theory 3 cr
A survey of the theoretical perspectives that guide the study of human
communication. Competing and complementary epistemological frameworks
will be compared. Prerequisites: Graduate standing and CA 500. CA
500 may be taken concurrently. Fee.
CA 503 Communication Research Methods II 3 cr
An advanced investigation of research methodologies used in the study
of commu-nication with in depth study of a variety of quantitative
methodologies used in basic and applied communication research settings;
study of statistical applications; practical interpretations of computer-assisted
data analysis. Graduate standing CA 500, 501 and 502. CA 502 may be
taken concurrently. Fee.
CA 509 Advanced Argumentation and Persuasion 3 cr
Advanced analysis and development of persuasive messages and argumentative
strat-egies. Ethical responsibilities of the message sender will also
be addressed. Prerequisites: Graduate standing, consent of advisor
and CA 500. CA 500 may be taken concurrently. Fee.
CA 512 Theoretical Foundations in Interpersonal Communication
3 cr
Review of the interpersonal communication research literature with
respect to the process of mutual adaptation and negotiation. The social
and psychological processes constraining and organizing interpersonal
communication will be studied. Topics include verbal and nonverbal
codes, message production and interpretation, conversation management,
relationship definition, and interpersonal communication competence.
Prerequisites: Graduate standing, consent of advisor and CA 500. CA
500 may be taken concurrently. Fee.
CA 531 Analysis of Communication in Organizations 3 cr
Analysis of interpersonal, dyadic, group, and organization-wide communication
events that occur in organizational settings. Attention will be directed
to the network of messages that occur in organizations and the organizational
change that occurs when a message system is disrupted or changed.
Organizational communication research methodologies will be introduced.
Prerequisites: Graduate standing, consent of advisor and CA 500. CA
500 may be taken concurrently. Fee.
CA 540 Moving Image Structure and Process 3 cr
An analysis of moving-image form and process for decision makers who
supervise, produce, and/or evaluate electronic and/or film media for
organizations. Theories of narrative and rhetoric and of moving-image
syntax provide principles for structuring media content and managing
the production process. Prerequisites: Graduate standing, consent
of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 546 Ethics and Responsibility in Corporate and Public Communication
3 cr
Advanced analysis and interaction between organizations and the social
institutions of American society. Study of the literature and communication
ethics and social responsibility. Prerequisites: Graduate standing,
consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 549 Mass Media and Social Effects 3 cr
A study of the role of corporate and public communication in the American
social structure, including mass media extensions and impact upon
institutions. Consideration of historical, legal, social, and economic
issues. Prerequisites: Graduate standing, consent of advisor and CA
500. CA 500 may be taken concurrently. Fee.
CA 556 Corporate and Public 3 cr Communications Law
A survey of the law as it deals with public communication. The course
provides a working knowledge of First Amendment theory, copyright,
trademark, advertising, contracts, access and administrative laws
as they relate to the public relations environment. Prerequisites:
Graduate standing, consent of advisor and CA 500. CA 500 may be taken
concurrently. Fee.
CA 576 Investigation of Group 3 cr Communication
An in-depth analysis of study of group communication theories. Topics
to be covered include: decision making, conflict, conformity, leadership,
and observation methods. Prerequisites: Graduate standing, consent
of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 585 Public Relations Administration 3 cr
A comprehensive analysis of public relations as a management function.
Examination of the public relations function within organizations,
their problems, and procedures. An in-depth look at relevant social
science theories that explain common public relations problems. Study
of these theories to understand the effects of different public relations
techniques. Prerequisites: Graduate standing, consent of advisor and
CA 500. CA 500 may be take concurrently. Fee.
CA 590 Special Topics in Communication 1-3 cr
A detailed examination of selected topics in communication theory.
Topic announced prior to registration. Course may be repeated once
when subject matter varies. Prerequisites: Graduate standing, consent
of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 592 Seminar in Communication Theory 1-3 cr
Departmental seminar investigating a se-lected field of communication
theory through in-depth evaluation of its accompanying body of literature.
Topic announced prior to registration. Course may be repeated once
when subject matter varies. Prerequisites: Graduate standing, consent
of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 594 Directed Study in Communication 1-3 cr
Independent research in field, laboratory, or library under the direction
of a member of the graduate faculty. Prerequisites: Graduate standing,
consent of advisor, and approval of department chair.
CA 595 Project in Communication 1-5 cr
Work on a significant communication prob-lem within the student’s
area of specialization. Project will involve analysis of the problem,
development of significant communication theory applications, and
administration of the solution suggested by the analysis. Project
will be designed in consultation with the major advisor and approved
by the student’s advising committee.
CA 599 Thesis 1-5 cr
Five hours of 599 credit may be applied toward the M.A. degree students
selecting to write a thesis
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