MKT 320 Principles
of Marketing 3 cr
Description and analysis of the institutions involved in the operations
required to create and coordinate the kind, quality, and quantity
of market transactions necessary to satisfy the need of households,
industry, government and international customers. Topics include marketing
planning, market segmentation, societal and ethical obligations, and
strategies for products, pricing, promotion, and channel decisions.
Prerequisites: ACC 211, ECO 215, PSY 120.
MKT 336 International
Marketing 3 cr
Examination of cultural, economic, and
political factors that affect marketing of goods and services worldwide.
Emphasis is on adapting the marketing strategies of domestic marketers
to international operations and the institutional structure that exists
in international markets. Marketing strategies of firms operating
within these markets are also examined. Prerequisite: MKT 320.
MKT 340 Introduction to E-Commerce 3 cr
Designed to provide an overview of a new paradigm for business transactions.
Focuses on electronic interactions and exchanges amongst businesses
and between businesses, and the infrastructure providers as they converge
for the purchase and sale of goods, services, ideas, and information
over the Internet.
MKT 350 Internet Marketing 3 cr
Examination of the interactive processes and transactions involved
in satisfying the needs of consumers, businesses, and government.
Involves the study of marketing planning, consumer research, segmentation,
and Implementation of marketing strategies on the Internet in order
to accomplish corporate objectives. Prerequisite: MKT 340.
MKT 355 Current Issues in E-Commerce 3 cr
Analyses of current and emerging issues in business transactions over
the electronic medium. Study of topics including uniform commercial
codes, taxation, payment systems and security, technology/technical
standards, infrastructure, content and intellectual protection of
property, privacy, censorship, and legal issues and strategies from
a business perspective. Examines issues and topics in functional areas
of business as they relate to e-commerce. Prerequisite: MKT 340.
MKT 372 Transportation
Systems 3 cr
Basic principles of transportation
covering the role of transportation systems, environmental and economic
impacts; model components; managerial and economic aspects of the
various modes, with applications to both domestic and international
operations. Prerequisite: MKT 320.
MKT 374 Buyer Behavior
3 cr
A study of the contributions
of the behavioral sciences to market information and research, and
the use of behavioral data in marketing decisions which pertain to
the analysis of consumers and organizational buyers in both domestic
and international settings. Prerequisite: MKT 320.
MKT 375 Business Logistics
3 cr
Studies the management
of information and material flows from their source through the firm
to the customer. Topics include customer service, inventory control,
facility location, storage, packaging, order-processing, and traffic
management for both domestic and international organizations. Intrafirm
and interfirm coordination are also discussed. Prerequisite: MKT 320.
MKT 376 Industrial
Marketing 3 cr
Study and analysis of
the industrial market; the participants, channels, and relationships
which govern the behavior of industrial buyers and marketers. Prerequisite:
MKT 320.
MKT 377 Purchasing
and Materials Management 3 cr
Comprehensive overview
of purchasing and materials management in business, government, and
other not-for-profit organizations. Topics include purchasing organization,
supplier analysis, negotiation, contracting, materials management,
internal and external relations, legal and ethical considerations,
and international sourcing. Recommended for students with career interests
in purchasing and industrial sales. Prerequisite: MKT 320.
MKT 379 Retailing
3 cr
This course focuses on
the management of retail operations. Topics include store location
and layout, merchandise buying and planning, legal and ethical issues,
promotion, pricing, human resource management, financial planning,
information systems, and customer services. Prerequisite: MKT 320.
MKT 380 Advertising
3 cr
Study of the fundamentals
of advertising from a management perspective. Focuses on the business
of advertising and its environment in both domestic and international
settings; creativity; societal and ethical issues; and media planning
and selection. Prerequisite: MKT 320.
MKT 382 Product and
Services Strategy 3 cr
Systematic examination
of strategies involved in tangible and intangible, product decisions.
Issues and strategies involved in identifying and implementing the
development of new goods and services for both domestic and international
markets are examined in depth, as well as the management of mature
products. Prerequisite: MKT 320.
MKT 384 Market Research
3 cr
Research methods and
procedures used to solve marketing problems in consumer and organizational
markets, both domestic and international. Prerequisites: BUS 255 and
MKT 320.
MKT 385 Sport and
Event Marketing 3 cr
Applications of marketing
concepts to sporting, cultural, and charitable activities and events.
Examines the performance, production, and promotional segments of
the sport and event markets. Prerequisite: MKT 320.
MKT 405 Advanced Business
Logistics Management 3 cr
Capstone course for the
transportation concentration. Integrates the logistics activities
of shippers with other functional areas, other channel members, and
overall organizational strategy. Also examines the marketing, operations,
and financial strategies of transportation carriers. Topics include
issues in international logistics and transportation. Prerequisites:
MKT 372 and 375.
MKT 410 Promotional
Strategy for Sport and Event Marketing 3 cr
Application of advertising,
sales promotion, and personal selling concepts to sporting, cultural,
and charitable activities and events. Topics include promotional event
planning, media relationship, product merchandising, sponsorships,
licensing, endorsements, and trade shows. Prerequisite: MKT 385.
MKT 477 Export-Import
Management 3 cr
In-depth examination
of exporting and importing with concentration it the areas of international
pricing and governmental assistance. Emphasis on the key practices
and procedures of packing and documentation. Prerequisites: MKT 320
and 336.
MKT 479 Marketing
Policy (W) 3 cr
The capstone course for
marketing majors. An integration and application of marketing concepts
requiring investigation and analysis of both domestic and international
marketing problems. Prerequisites: Senior standing, MKT 320, 374,
and at least three additional marketing courses.
MKT 481 Sales Management
and 3 cr
Personal Selling Principles
and practices of sales management in planning, organizing, directing,
and controlling, the sales organization in both domestic and international
markets. Included in the course is special emphasis upon the application
of buyer behavior knowledge to successful selling through presentation,
discussion, and role playing. Special emphasis is directed to recruiting,
selecting, training, evaluating, compensating, and supervising sales
personnel and sales organizations. Prerequisites: MKT 320.
MKT 490 Special Topics
3 cr
Designed to provide senior
students an opportunity to study selected topics of particular interest.
Prerequisite: permission of department chair and the Associate Dean.
(A student may count no more than three hours of Special Topics in
the Concentration.)
MKT 492 Seminar: International
Business 3 cr
Examines current organizations
and practices of domestic and foreign businesses in the international
market; problems of trade and foreign government regulation barriers,
investment opportunities and economic arrangements and developments,
the role of the manager in the rapidly changing economic environments.
Prerequisites: senior standing and MKT 320.
MKT 494 Directed Study
in Marketing 3 cr
Primarily designed to
give superior students an opportunity to study some phase of marketing
of particular interest. Conferences, a bibliography, and a formal
research report are required. Grades are awarded on a satisfactory/
unsatisfactory basis. Prerequisites: Junior or senior standing, a
cumulative GPA of 2.5 or better, and approval of the department chair
and the Associate Dean following the evaluation of a written proposal.
MKT 495 Seminar in
Sport and Event Marketing 3 cr
Examines ethical and
international issues in sport and event marketing. Topics include
the creation and implementation of a marketing plan for a major sporting,
cultural, or charitable event. Prerequisite: MKT 410 or permission
of instructor.
MKT 496 Marketing
Internship 3 cr
The internship program
is designed to give students practical experience in their field of
study. Students will complete directed projects under the supervision
of a faculty advisor. No more than three hours of internships may
be counted toward a degree in the College of Business. Grades are
awarded on a satisfactory/ unsatisfactory basis. Prerequisites: Junior
or senior standing, a cumulative GPA of 2.5 or better, and approval
of the department chair and the Associate Dean following the evaluation
of a written proposal.
MKT 520 Marketing
Management 3 cr
The role of the marketing
function in the economy. Organization of marketing activities in a
firm. Includes case studies of more complex marketing problems involving
the use of accounting, statistics, economics, and sciences. Prerequisite:
MKT 320 or FIN 315.
MKT 521 Business Logistics
Management 3 cr
Integration of transportation,
inventory, facility locations, informational flow, materials handling
and protective packaging activities into a system for management physical
flow of inbound and outbound products and materials. The total-cost
and total-system approaches are developed in relationship to planning
and managing the logistical function within the organization. Prerequisite:
MKT 320.
MKT 524 International
Business 3 cr
A study of the various
forces of the foreign and international environments such as legal,
political, financial, sociocultural, and economic. These forces influence
on the transferability of business concepts as learned in this country
is investigated. Prerequisite: MKT 320.
MKT 525 Marketing
in a Global Economy 3 cr
A conceptual and analytic
approach to the identification of international marketing opportunities
and the development of action strategies. Case analysis is an important
component of this course. Prerequisites: Graduate foundation courses
of their equivalents and MKT 525.
MKT 590 Special Topics
3 cr
Designed to provide graduate
students an opportunity to study selected topics. A student may count
no more than three hours of Special Topics in the MBA degree program.
Prerequisite: Permission of department chair and director of graduate
studies.
MKT 594 Independent
Study in Marketing 3 cr
Readings and research
on selected topics. Conferences and formal research report required.
Prerequisite: Permission of department chair and director of graduate
studies.
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