University of South Alabama
Home Index Search Directories Faq
USA Undergraduate/Graduate Bulletin 2002-2003

 

DEPARTMENT OF MARKETING AND TRANSPORTATION
 
Chair: Grant M. Davis (251-460-7906)
Professor Emeritus: Lynn Robinson,
Louis E. Boone
Professor: Davis
Associate Professor: Menon
Assistant Professor: Cannon, Megehee, Spake
Instructor: Bishop
 
Department of Marketing and Transportation web site
 
In addition to providing a solid foundation in all areas of business, all programs in the marketing curriculum provide the student with a strong background in the practices and theories that are the basis of contemporary marketing in a competitive international market place.
 
Minimum Grade of “C” in all Marketing Courses.
All students majoring in the Department of Marketing and Transportation are required to earn a minimum grade of “C” (2.0) in MKT 320 and all other marketing courses. (Note: MKT 320 Principles of Marketing is a prerequisite for all other marketing courses.) A minimum grade of “C” must also be earned in all non-marketing business courses taken as part of their concentration requirements.
Four programs of study are offered in the Department of Marketing and Transportation.
 
Marketing Management Concentration
The Marketing Management Program prepares students for entry-level positions in sales and sales management, retailing, advertising, and marketing research. Marketing Management students must take the following twelve-hour marketing core:
MKT 336 or 375* MKT 374
MKT 384 MKT 479
In addition, they must complete twelve hours of course work from the following list of courses or nine hours of course work from the list plus no more than two (2) three-hour course from either the International Business Concentration (MKT 377, 477 or 492), Sport and Event Marketing concentration (MKT 385, 410 or 495) or the Transportation concentration (MKT 372, 375, 377 or 405):
MKT 376 MKT 379 MKT 380
MKT 382 MKT 481 MKT 490
 
*Students who elect MKT 375 in the core concentration may elect to take MKT 336 as part of their international core requirements.
 
Marketing-International Business Concentration
The Marketing-International Business Program prepares students for entry level positions with import-export firms, international departments of domestic firms, and firms based throughout the world. International Business students must take the following twelve hour marketing core:
MKT 336 MKT 374
MKT 384 MKT 479
In addition, they must complete the following twelve-hour sequence of International Business courses:
ECO 363 MKT 492
Plus one Marketing Electives*
Plus one International Business Elective**
*The Marketing Elective can be selected from any marketing course offering to match individual student’s needs and interests.
**The International Business elective must be chosen from the following list of courses:
MKT 350 MKT 375 MKT 376
MKT 377 ECO 330 FIN 332
(ECO 330 and FIN 332 can only be used as the elective if not used as IB Core.)
 
Proficiency in a Second Language
Marketing-International Business students are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language.
 
Sport and Event Marketing Concentration
The Sport and Event Marketing Program prepares students for entry-level positions in four segments of the sport and event marketing industries:
(a) the performance segment (cultural and charitable events, athletics, not-for-profit sport and event organizations, fitness and sport firms);
(b) the production segment (equipment and apparel, sport and event facilities sport and event components of resorts, real estate developments, and entertainment complexes);
(c) the promotional segment (product merchandising, promotional events, sponsorships, electronic and print media, endorsements, and licensing firms); and
(d) such miscellaneous segments as specialized marketing research firms, consulting such miscellaneous segments as a specialized marketing research firms, consulting agencies, and public relations firms specializing in sport and event marketing.
Sport and Event Marketing students must take the following twelve-hour marketing core:
MKT 336 MKT 374 MKT 384 MKT 479
In addition, they must complete the following twelve-hour sequence of Sport and Event Marketing courses:
MKT 385 MKT 410 or MKT 380 MKT 495
Plus one Sport and Event Marketing Electives*
*The Sport and Event Marketing Elective must be chosen from the following list of courses:
MKT 350 MKT 376 MKT 379
MKT 382 MKT 481  
Internship Recommendation: Qualified Sport and Event Marketing students are urged to take MKT 496 (Marketing Internship) as a business elective. The internship should focus on the sport or event marketing industries. Students who do not meet the grade-point average requirements to take MKT 496 are encouraged to pursue a non-credit practicum with an organization in the sport or special event industries.
 
Marketing Transportation Concentration
The Marketing-Transportation Program prepares students for entry-level positions with transportation companies, logistics departments of manufacturing and distribution firms, and in the transportation areas of public agencies. Specific requirements of these four programs are explained below.
Transportation students must take the following twelve-hour marketing core:
MKT 336 MKT 374 MKT 384
MKT 479    
In addition, they must complete the following twelve-hour sequence of transportation courses.
MKT 372 MKT 375 MKT 377
MKT 405    
 
E-Commerce Major
The eCommerce program provides a perfect combination of business and technology. It positions technology as a tool for business applications. The program provides students with a sound background in business disciplines as well as a strong foundation in technological expertise. Students gain analytical and problem-solving skills through the integration of technical knowledge and skills with business applications and case studies. The program offers students the opportunity to work for small, medium, large corporations or be self-employed.
The degree program includes a combination of six technology courses from the School of Computer and Information Sciences and four eBusiness application courses from the Mitchell College of Business, and two Internet communication courses from the Communications Department. Students work closely with the three academic units to coordinate their program/courses and to develop application projects that will be required during the senior year.
 
Technology Courses:
CIS 120 and CIS 122 (lab) (prerequisite MA 112)
ITE 285 (prerequisite CIS 120)
These two courses can be taken as Non-Business Electives.

CIS 321 (prerequisite ITE 285)
CIS 324 (prerequisite ITE 285)
ITE 375 (prerequisite CIS 321, CIS 324)
ITE 453 (prerequisite ITE 375)

 
eBusiness Courses:
MKT 340 (prerequisite MKT 320)
MKT 350 (prerequisite MKT 340)
MKT 355 (prerequisite MKT 350)
MKT 480 (prerequisite MKT 355)
 
Communication Courses:
CA 360 (no prerequisites) this course can be taken as a Non-Business Elective.
CA 366 (no prerequisites)
 
All students must have a laptop computer and earn a minimum “C” grade in all eCommerce program courses. This and other information regarding the program can be found at:
http://www.usaecomm.com or
http://www.ecdegree.com
 
 
 

University of South Alabama - Mobile Alabama 36688-0002 / 1 (251) 460-6101
For questions or comments Contact Us
Last date changed: October 1, 2002 4:12 PM
http://www.southalabama.edu/bulletin/busmkt.htm

University of South Alabama