| MARKETING
(MKT) |
| |
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| MKT 320
|
Principles
of Marketing |
3 cr |
|
| Description
and analysis of the institutions involved in the
operations required to create and coordinate the
kind, quality, and quantity of market transactions
necessary to satisfy the need of households, industry,
government and international customers. Topics
include marketing planning, market segmentation,
societal and ethical obligations, and strategies
for products, pricing, promotion, and channel
decisions. Prerequisites: ACC 211, ECO 215, PSY
120. |
| |
| MKT
336 |
International
Marketing |
3
cr |
|
| Examination
of cultural, economic, and political factors that
affect marketing of goods and services worldwide.
Emphasis is on adapting the marketing strategies
of domestic marketers to international operations
and the institutional structure that exists in
international markets. Marketing strategies of
firms operating within these markets are also
examined. Prerequisite: MKT 320. |
| |
| MKT
340 |
Introduction
to E-Commerce |
3
cr |
|
| Designed to provide
an overview of a new paradigm for business transactions.
Focuses on electronic interactions and exchanges
amongst businesses and between businesses, and
the infrastructure providers as they converge
for the purchase and sale of goods, services,
ideas, and information over the Internet. |
| |
| MKT
350 |
Internet
Marketing |
3
cr |
|
| Examination
of the interactive processes and transactions
involved in satisfying the needs of consumers,
businesses, and government. Involves the study
of marketing planning, consumer research, segmentation,
and Implementation of marketing strategies on
the Internet in order to accomplish corporate
objectives. Prerequisite: MKT 340. |
| |
| MKT
355 |
Current
Issues in E-Commerce |
3
cr |
|
Analyses
of current and emerging issues in business transactions
over the electronic medium. Study of topics including
uniform commercial codes, taxation, payment systems
and security, technology/technical standards,
infrastructure, content and intellectual protection
of property, privacy, censorship, and legal issues
and strategies from a business perspective. Examines
issues and topics in functional areas of business
as they relate to
e-commerce. Prerequisite: MKT 340. |
| |
| MKT
372 |
Transportation
Systems |
3
cr |
|
| Basic
principles of transportation covering the role
of transportation systems, environmental and economic
impacts; model components; managerial and economic
aspects of the various modes, with applications
to both domestic and international operations.
Prerequisite: MKT 320. |
| |
| MKT
374 |
Buyer
Behavior |
3
cr |
|
| A
study of the contributions of the behavioral sciences
to market information and research, and the use
of behavioral data in marketing decisions which
pertain to the analysis of consumers and organizational
buyers in both domestic and international settings.
Prerequisite: MKT 320. |
| |
| MKT
375 |
Business
Logistics |
3
cr |
|
| Studies
the management of information and material flows
from their source through the firm to the customer.
Topics include customer service, inventory control,
facility location, storage, packaging, order-processing,
and traffic management for both domestic and international
organizations. Intrafirm and interfirm coordination
are also discussed. Prerequisite: MKT 320. |
| |
| MKT
376 |
Industrial
Marketing |
3
cr |
|
| Study
and analysis of the industrial market; the participants,
channels, and relationships which govern the behavior
of industrial buyers and marketers. Prerequisite:
MKT 320. |
| |
| MKT
377 |
Purchasing
and Materials Management |
3
cr |
|
| Comprehensive
overview of purchasing and materials management
in business, government, and other not-for-profit
organizations. Topics include purchasing organization,
supplier analysis, negotiation, contracting, materials
management, internal and external relations, legal
and ethical considerations, and international
sourcing. Recommended for students with career
interests in purchasing and industrial sales.
Prerequisite: MKT 320. |
| |
|
|
| This
course focuses on the management of retail operations.
Topics include store location and layout, merchandise
buying and planning, legal and ethical issues,
promotion, pricing, human resource management,
financial planning, information systems, and customer
services. Prerequisite: MKT 320. |
| |
|
|
| Study
of the fundamentals of advertising from a management
perspective. Focuses on the business of advertising
and its environment in both domestic and international
settings; creativity; societal and ethical issues;
and media planning and selection. Prerequisite:
MKT 320. |
| |
| MKT
382 |
Product
and Services Strategy |
3
cr |
|
| Systematic
examination of strategies involved in tangible
and intangible, product decisions. Issues and
strategies involved in identifying and implementing
the development of new goods and services for
both domestic and international markets are examined
in depth, as well as the management of mature
products. Prerequisite: MKT 320. |
| |
| MKT
384 |
Market
Research |
3
cr |
|
| Research
methods and procedures used to solve marketing
problems in consumer and organizational markets,
both domestic and international. Prerequisites:
BUS 255 and MKT 320. |
| |
| MKT
385 |
Sport
and Event Marketing |
3
cr |
|
| Applications
of marketing concepts to sporting, cultural, and
charitable activities and events. Examines the
performance, production, and promotional segments
of the sport and event markets. Prerequisite:
MKT 320. |
| |
| MKT
405 |
Advanced
Business Logistics Management |
3
cr |
|
| Capstone
course for the transportation concentration. Integrates
the logistics activities of shippers with other
functional areas, other channel members, and overall
organizational strategy. Also examines the marketing,
operations, and financial strategies of transportation
carriers. Topics include issues in international
logistics and transportation. Prerequisites: MKT
372 and 375. |
| |
| MKT
410 |
Promotional
Strategy for |
3
cr |
| MKT
410 |
Sport
and Event Marketing |
|
|
| Application
of advertising, sales promotion, and personal
selling concepts to sporting, cultural, and charitable
activities and events. Topics include promotional
event planning, media relationship, product merchandising,
sponsorships, licensing, endorsements, and trade
shows. Prerequisite: MKT 385. |
| |
| MKT
477 |
Export-Import
Management |
3
cr |
|
| In-depth
examination of exporting and importing with concentration
in the areas of international pricing and governmental
assistance. Emphasis on the key practices and
procedures of packing and documentation. Prerequisites:
MKT 320 and 336. |
| |
| MKT
479 |
Marketing
Policy (W) |
3
cr |
|
| The
capstone course for marketing majors. An integration
and application of marketing concepts requiring
investigation and analysis of both domestic and
international marketing problems. Prerequisites:
Senior standing, MKT 320, 374, and at least three
additional marketing courses. |
| |
| MKT
480 |
Practicum
in E-Commerce |
3
cr |
|
Integration
and application of technical and business concepts
and issues relating to
e-commerce. The course requires research, analysis,
and implementation of e-commerce plans and strategies.
Prerequisite: Senior standing, MKT 340, MKT 350
and all required ITE courses. |
| |
| MKT
481 |
Sales
Management and Personal Selling |
3
cr |
|
| Principles
and practices of sales management in planning,
organizing, directing, and controlling, the sales
organization in both domestic and international
markets. Included in the course is special emphasis
upon the application of buyer behavior knowledge
to successfully selling through presentation,
discussion, and role playing. Special emphasis
is directed to recruiting, selecting, training,
evaluating, compensating, and supervising sales
personnel and sales organizations. Prerequisites:
MKT 320. |
| |
| MKT
490 |
Special
Topics |
3
cr |
|
| Designed
to provide senior students an opportunity to study
selected topics of particular interest. Prerequisite:
permission of department chair and the Associate
Dean. (A student may count no more than three
hours of Special Topics in the Concentration.) |
| |
| MKT
492 |
Seminar:
International Business |
3
cr |
|
| Examines
current organizations and practices of domestic
and foreign businesses in the international market;
problems of trade and foreign government regulation
barriers, investment opportunities and economic
arrangements and developments, the role of the
manager in the rapidly changing economic environments.
Prerequisites: senior standing and MKT 320. |
| |
| MKT
494 |
Directed
Study in Marketing |
3
cr |
|
| Primarily
designed to give superior students an opportunity
to study some phase of marketing of particular
interest. Conferences, a bibliography, and a formal
research report are required. Grades are awarded
on a satisfactory/ unsatisfactory basis. Prerequisites:
Junior or senior standing, a cumulative GPA of
2.5 or better, and approval of the department
chair and the Associate Dean following the evaluation
of a written proposal. |
| |
| MKT
495 |
Seminar in Sport and Event Marketing
|
3
cr |
|
| Examines
ethical and international issues in sport and
event marketing. Topics include the creation and
implementation of a marketing plan for a major
sporting, cultural, or charitable event. Prerequisite:
MKT 410 or permission of instructor. |
| |
| MKT
496 |
Marketing
Internship |
3
cr |
|
| The
internship program is designed to give students
practical experience in their field of study.
Students will complete directed projects under
the supervision of a faculty advisor. No more
than three hours of internships may be counted
toward a degree in the Mitchell College of Business.
Grades are awarded on a satisfactory/unsatisfactory
basis. Prerequisites: Junior or senior standing,
a cumulative GPA of 2.5 or better, and approval
of the department chair and the Associate Dean
following the evaluation of a written proposal. |
| |
| MKT
520 |
Marketing
Management |
3
cr |
|
| The
role of the marketing function in the economy.
Organization of marketing activities in a firm.
Includes case studies of more complex marketing
problems involving the use of accounting, statistics,
economics, and sciences. Prerequisite: MKT 320
or FIN 315. |
| |
| MKT
521 |
Business
Logistics Management |
3
cr |
|
| Integration
of transportation, inventory, facility locations,
informational flow, materials handling and protective
packaging activities into a system for management
physical flow of inbound and outbound products
and materials. The total-cost and total-system
approaches are developed in relationship to planning
and managing the logistical function within the
organization. Prerequisite: MKT 320. |
| |
| MKT
524 |
International
Business |
3
cr |
|
| A
study of the various forces of the foreign and
international environments such as legal, political,
financial, sociocultural, and economic. These
forces influence on the transferability of business
concepts as learned in this country is investigated.
Prerequisite: MKT 320. |
| |
| MKT
525 |
Marketing
in a Global Economy |
3
cr |
|
| A
conceptual and analytic approach to the identification
of international marketing opportunities and the
development of action strategies. Case analysis
is an important component of this course. Prerequisites:
Graduate foundation courses or their equivalents
and MKT 524. |
| |
| MKT
590 |
Special
Topics |
3
cr |
|
| Designed
to provide graduate students an opportunity to
study selected topics. A student may count no
more than three hours of Special Topics in the
MBA degree program. Prerequisite: Permission of
department chair and director of graduate studies. |
| |
| MKT
594 |
Independent
Study in Marketing |
3
cr |
|
|
Readings and research on selected topics. Conferences
and formal research report required. Prerequisite:
Permission of department chair and director
of graduate studies.
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