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DEPARTMENT
OF MARKETING AND TRANSPORTATION
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Chair:
Grant M. Davis (251-460-7906)
Professor Emeritus: Lynn Robinson, Louis E. Boone
Professors: Davis,
Menon
Associate Professor: Sneath
Assistant Professors:
Cannon, Megehee, Spake
Instructors: Bishop,
Folse, Kahn |
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Department
of Marketing and Transportation web site
http://www.southalabama.edu/mcob/mkt/index.html
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| In addition
to providing a solid foundation in all areas of
business, all programs in the marketing curriculum
provide the student with a strong background in
the practices and theories that are the basis
of contemporary marketing in a competitive international
market place. |
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| Minimum Grade
of “C” in all Marketing Courses. |
| All students
majoring in the Department of Marketing and Transportation
are required to earn a minimum grade of “C”
(2.0) in MKT 320 and all other marketing courses.
(Note: MKT 320 Principles of Marketing is a prerequisite
for all other marketing courses.) A minimum grade
of “C” must also be earned in all non-marketing
business courses taken as part of their concentration
requirements. |
| Four programs
of study are offered in the Department of Marketing
and Transportation. |
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| *Any course
counted in the major cannot also be counted for
the International Core. |
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| Marketing Management
Concentration |
| The Marketing
Management Program prepares students for entry-level
positions in sales and sales management, retailing,
advertising, and marketing research. Marketing
Management students must take the following core: |
| MKT 336* |
MKT 374 |
MKT 375 |
| MKT 384 |
MKT 479 |
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| In addition,
they must complete 3 courses from the following
list of courses:. |
| MKT 376 |
MKT 379 |
MKT 380 |
| MKT 382 |
MKT 481 |
MKT 490 |
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| Marketing-International
Business Concentration |
| The
Marketing-International Business Program prepares
students for entry level positions with import-export
firms, international departments of domestic firms,
and firms based throughout the world. International
Business students must take the following twelve
hour marketing core: |
| MKT 336 |
MKT 374 |
| MKT 384 |
MKT 479 |
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addition, they must complete the following twelve-hour
sequence of International Business courses: |
Plus
one Marketing Elective from the following
list of courses:
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| MKT
379 |
MKT
380 |
MKT
382 |
MKT
385 |
MKT
481 |
| Plus
one International
Business Elective from the following list of courses: |
| MKT
350 |
MKT
372 |
MKT375 |
MKT376 |
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| MKT
377 |
ECO
330* |
FIN
332* |
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| Proficiency
in a Second Language |
| Marketing-International
Business students are required to demonstrate
introductory-level proficiency in a second language
by passing a foreign language proficiency examination
as administered by the University of South Alabama
Department of Foreign Languages and Literature
or by successfully completing the second semester
of any approved elementary sequence in a foreign
language. |
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| Sport
and Event Marketing Concentration |
| The
Sport and Event Marketing Program prepares students
for entry-level positions in the sport and event
marketing industries including performance,
production, promotion, and specialized segment. |
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| Sport
and Event Marketing students must take the following
twelve-hour marketing core: |
| MKT
336* |
MKT
374 |
MKT
384 |
MKT
479 |
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addition, they must complete the following twelve-hour
sequence of Sport and Event Marketing courses: |
| MKT
385 |
MKT
410 or MKT 380 |
MKT
495 |
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| Plus
one Sport and Event Marketing Elective
from the following list of courses: |
| MKT 350 |
MKT 376 |
MKT 379 |
| MKT 382 |
MKT 481 |
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| Internship Recommendation:
Qualified Sport and Event Marketing students are
urged to take MKT 496 (Marketing Internship) as
a business elective. The internship should focus
on the sport or event marketing industries. Students
who do not meet the grade-point average requirements
to take MKT 496 are encouraged to pursue a non-credit
practicum with an organization in the sport or
special event industries. |
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| Marketing Transportation
Concentration |
| The Marketing-Transportation
Program prepares students for entry-level positions
with transportation companies, logistics departments
of manufacturing and distribution firms, and in
the transportation areas of public agencies. Specific
requirements of these four programs are explained
below. |
| Transportation
students must take the following twelve-hour marketing
core: |
| MKT 336* |
MKT 374 |
MKT 384 |
| MKT 479 |
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| In addition,
they must complete the following twelve-hour sequence
of transportation courses. |
| MKT 372 |
MKT 375 |
MKT 377 |
| MKT 405 |
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| E-Commerce Major |
| The eCommerce
program provides a perfect combination of business
and technology. It positions technology as a tool
for business applications. The program provides
students with a sound background in business disciplines
as well as a strong foundation in technological
expertise. Students gain analytical and problem-solving
skills through the integration of technical knowledge
and skills with business applications and case
studies. The program offers students the opportunity
to work for small, medium, large corporations
or be self-employed. |
| The degree program
includes a combination of six technology courses
from the School of Computer and Information Sciences
and four eBusiness application courses from the
Mitchell College of Business, and two Internet
communication courses from the Communications
Department. Students work closely with the three
academic units to coordinate their program/courses
and to develop application projects that will
be required during the senior year. |
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| Technology Courses: |
CIS
120 and CIS 122 (lab) (prerequisite MA 112)
ITE 285 (prerequisite CIS 120)
These two courses can be taken as Non-Business
Electives.
CIS 321 (prerequisite ITE 285)
CIS 324 (prerequisite ITE 285)
ITE 375 (prerequisite CIS 321, CIS 324)
ITE 453 (prerequisite ITE 375)
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| eBusiness Courses: |
MKT 340 (prerequisite
MKT 320)
MKT 350 (prerequisite MKT 340)
MKT 355 (prerequisite MKT 350)
MKT 480 (prerequisite MKT 355) |
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| Communication
Courses: |
CA 360 (no prerequisites)
this course can be taken as a Non-Business Elective.
CA 366 (no prerequisites)
this course can be taken as a Business Elective. |
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All
students must have a laptop computer and earn
a minimum “C” grade in all eCommerce
program courses. This and other information regarding
the program can be found at:
http://www.usaecomm.com
or
http://www.ecdegree.com |
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