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DEPARTMENT
OF MARKETING AND E-COMMERCE
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Chair:
Mohan Menon (251) 460-7906
Professor Emeritus: Lynn Robinson, Louis E. Boone
Professor: Menon
Associate Professor: Sneath
Assistant Professors:
Cannon, Megehee, Spake
Instructors: Bishop,
Folse, Kahn |
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Department
of Marketing and E-Commerce web site
http://www.southalabama.edu/mcob/mkt |
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| In addition
to providing a solid foundation in key areas of
business, all programs in the department provide the student with a strong background in
the practices and theories that are the foundation of contemporary marketing and E-Commerce in the global competitive marketplace. |
| The department offers two major programs of study: Marketing and E-Commerce. WIthin the Marketing major are three concentrations: Marketing Management, International Business, and Sport and Event Marketing. Each of the majors and concentrations within them are detailed below. In addition to the regular classes, students also have the opportunity to enroll in Internship, Directed Study, and Special Topics courses. |
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| Minimum Grade
of “C” in all Marketing Courses. |
| All students
majoring in the Department of Marketing and E-Commerce are required to earn a minimum grade of “C”
(2.0) in MKT 320 and all other marketing courses.
(Note: MKT 320 Principles of Marketing is a prerequisite
for nearly all marketing courses.) A minimum grade
of “C” must also be earned in all non-marketing
business courses taken as part of the concentration
requirements. |
| Qualified students majoring in Marketing and E-Commerce are urged to apply for internships that are designed to provide students with practical experience in their field of study. Students who meet the requirements need to contact a faculty advisor in the area of interest and register to enroll in the Internship class (MKT 496) as a business elective. The faculty advisor will guide the student through the internship and provide information for fulfilling the course requirements. |
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| Marketing Management
Concentration |
| The Marketing
Management Program prepares students for entry-level
positions in sales and sales management, retailing,
advertising, and marketing research. Marketing
Management students must take the following seven required courses: |
| MKT 374 |
MKT 375 |
MKT 377 |
| MKT 380 |
MKT 382 |
MKT 384 |
| MKT 479 |
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| In addition,
students must complete one of the following elective courses: |
| MKT 350 |
MKT 376 |
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| MKT 379 |
MKT 481 |
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| Marketing-International
Business Concentration |
| The
Marketing-International Business Program prepares
students for entry level positions with import-export
firms, international departments of domestic firms,
and firms based throughout the world. International
Business students must take the following seven required courses: |
| MKT 336 |
MKT 374 |
| MKT 384 |
MKT 477 |
| MKT 479 |
MKT 492 |
| MGT 334* |
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addition, they must complete one of the following elective courses: |
| ECO 363 |
MKT
350 |
| MKT 375 |
MKT 376 |
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| *Any course counted in the major cannot also be counted for the International Core required in the Mitchell College of Business. Marketing - International Business students are required to take ECO 330 and FIN 332 as their International Core courses. |
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| It is recommended that Marketing-International Business students take the following courses as their non-business electives: |
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| Proficiency
in a Second Language |
| Marketing-International
Business students are required to demonstrate
introductory-level proficiency in a second language
by passing a foreign language proficiency examination
as administered by the University of South Alabama
Department of Foreign Languages and Literature
or by successfully completing the second semester
of any approved elementary sequence in a foreign
language. |
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| Sport
and Event Marketing Concentration |
| The
Sport and Event Marketing Program prepares students
for entry-level positions in the sport and event
marketing industries including performance,
production, promotion, and specialized segment. |
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| Sport
and Event Marketing students must take the following
seven required courses: |
| MKT
374 |
>MKT
380 |
MKT
382 |
MKT
384 |
| MKT 385 |
MKT 479 |
MKT 495 |
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addition, students must complete one of the following elective courses: |
| MKT
350 |
MKT 376 |
MKT 379 |
MKT
481 |
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| E-Commerce Major |
| The E-Commerce
program provides students with a sound background in business disciplines as well as a strong foundation in Web-enabling technology. It positions technology as a tool for business applications. Students gain analytical and problem-solving skills through the integration of technical knowledge and skills with business applications and case studies. The program offers students the opportunity to work for Internet-enabled organizations, or be self-employed. |
| This Mitchell College of Business degree program includes a combination of four Business application courses, six technology courses from the School of Computer and Information Sciences, and two Internet communication courses from the Communication Department of the School of Arts and Science. Students work closely with the three academic units to coordinate their program and courses and to develop application projects required during the senior year. |
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| Note: E-Commerce students DO NOT have to meet the Professional Component requirements of the School of Computer and Information Sciences. |
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| Technology Courses: |
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CIS
120/CIS 122 (lab) (prerequisite MA 112)
ITE 285 (prerequisite CIS 120)
These two courses can be taken as non-business
electives.
CIS 321 (prerequisite ITE 285)
CIS 324 (prerequisite ITE 285)
ITE 375 (prerequisite CIS 321, CIS 324)
ITE 453 (prerequisite ITE 375) |
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| Business Courses: |
MKT 340 (prerequisite MKT 320)
MKT 350 (prerequisite MKT 340)
MKT 355 (prerequisite MKT 350)
MKT 480 (prerequisite MKT 355) |
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| Communication
Courses: |
CA 360 (no prerequisites)
- to be taken as a non-Business elective.
CA 366 (no prerequisites)
- recommended as a Business elective. |
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All
students must have a laptop computer and earn
a minimum “C” grade in all E-Commerce program courses. This and other information regarding
the program can be found at:
http://www.usaecomm.com
or
http://www.ecdegree.com |
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