University of South Alabama
Home Index Search Directories Faq
USA Undergraduate/Graduate Bulletin 2004-2005
  University Calendar
  General Information
  Departments of Instruction
  Admission/Enrollment Svc.
  Tuition and Student Fees
  Financial Aid
  Student Affairs and
    Student Services
  Academic Policies
     and Procedures
  Honors Program
  The Graduate School
  Colleges
  Courses
  Faculty
  Board of Trustees
  Officers of Administration

  Index - Fields of Instruction
  General Index
  Home
  USA Home

 
MARKETING (MKT)
 
MKT 320 Principles of Marketing 3 cr
Study of the institutions involved in creating transactions necessary to satisfy the needs of households, businesses and government and international customers. Topics include marketing planning, market segmentation, societal and ethical obligations, and strategies for product, pricing, promotion, and channel decisions. Prerequisites: ACC 211 or ACC 497, ECO 215 or ECO 497.
 
MKT 336 International Marketing 3 cr
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is placed on developing global marketing strategies of multinational corporations within existing trade structure and regulations. Both product and service flows between countries and regions are discussed. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 340 Introduction to E-Commerce 3 cr
Designed to provide an overview of a new paradigm for business transactions. Focuses on electronic interactions and exchanges in both B2B and B2C arenas, and the infrastructure providers as they converge for the purchase and sale of goods, services, ideas, and information over the Internet. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 350 Internet Marketing 3 cr
Examination of the interactive processes and transactions involved in satisfying the needs of consumers, businesses, and government. Involves the study of marketing planning, consumer research, segmentation, and Implementation of marketing strategies on the Internet in order to accomplish corporate objectives. Prerequisites: MKT 340 and sophomore standing. E-Commerce majors must have had MKT 340. All other majors must have had MKT 320.
 
MKT 355 Current Issues in E-Commerce 3 cr
Analyses of current and emerging issues in business transactions over the electronic medium. Study of topics including uniform commercial codes, taxation, payment systems and security, technology/technical standards, infrastructure, content and intellectual protection of property, privacy, censorship, and legal issues and strategies from a business perspective. Examines issues and topics in functional areas of business as they relate to e-commerce. Prerequisites: MKT 350 and Sophomore standing.
 
MKT 374 Buyer Behavior 3 cr
A study of the contributions of the behavioral sciences to the interpretation of market information. Involves the use of behavioral information which pertain to the analysis of consumers and organizational buyers in both domestic and international settings. Prerequisites : MKT 320 and Sophomore standing.
 
MKT 375 Supply Chain Management 3 cr
This course encompasses the design and management of the supply chain that collectively provides for the exchange of title, physical movement, and storage activities in marketing, including the use of new technologies. This course examines the role of manufacturers and intermediaries in channel strategies including scope, methods, problems and opportunities of total supply chain coordination. Perquisites: MKT 320 and Sophomore standing.
 
MKT 376 Industrial Marketing 3 cr
Study of the participants, channels, and relationships that govern the behavior of industrial buyers and marketers. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 377 Pricing Strategies 3 cr
Pricing strategies encompasses the design and monitoring of an integrative framework for making pricing decisions. The purpose of this course is to synthesize economic and behavioral principles with marketing, accounting, and financial information, and to analyze the various pricing options within legal, market, and corporate constraints. This course covers both theory and application of pricing strategies for national and multinational concerns organized as either profit or non-profit entities. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 379 Retailing 3 cr
Study of the management of retail operations. Topics include store location and layout, merchandise buying and planning, legal and ethical issues, promotion, pricing, human resource management, financial planning, information systems, and customer services. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 380 Advertising 3 cr
Study of the fundamentals of advertising from a management perspective. Focuses on the business of advertising and its environment in both domestic and international settings; creativity; societal and ethical issues; and media planning and selection. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 382 Product and Services Strategy 3 cr
Systematic examination of strategies involved in tangible and intangible, product decisions. Issues and strategies involved in identifying and implementing the development of new goods and services for both domestic and international markets are examined in depth, as well as the management of mature products. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 384 Market Research 3 cr
Study of information gathering techniques, research methods and procedures used to solve marketing problems in consumer and organizational in both domestic and international markets. Prerequisites: BUS 255 and MKT 320 and Sophomore standing.
 
MKT 385 Sport and Event Marketing 3 cr
Applications of marketing concepts, tools, and models to the marketing of sporting, corporate, cultural, historical, and charitable activities and events. Examines the issues and strategies involved in the performance, production, and promotion of events. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 477 Export-Import Management 3 cr
Study of exporting and importing strategies used by both domestic and multinational firms including a concentration in the areas of international pricing, governmental assistance, and channel selection. Emphasis is placed on the best practices and procedures of packing and documentation. Prerequisites: MKT 320 and MKT 336.
 
MKT 479 Marketing Policy (W) 3 cr
The capstone course for marketing majors. Integration and application of marketing concepts requiring analysis of both domestic and international marketing problems. Prerequisites: Graduating Seniors Only, MKT 320, MKT 336, MKT 374, MKT 384.
 
MKT 480 Practicum in E-Commerce 3 cr
Integration and application of technical and business concepts and issues relating to e-commerce. The course requires research, analysis, and implementation of e-commerce plans and strategies. Prerequisites: Senior standing, MKT 355, ITE 375.
 
MKT 481 Sales Management and Personal Selling 3 cr
Study of the principles and practices of sales management in planning, organizing, directing, and controlling, the sales organization in both domestic and international markets. Included in the course are skills developed through presentation, discussion, and role playing. Special emphasis is directed to recruiting, selecting, training, evaluating, compensating, and supervising sales personnel and sales organizations. Prerequisites: MKT 320 and Sophomore standing.
 
MKT 490 Special Topics 3 cr
Designed to provide senior students an opportunity to study selected topics of particular interest. Prerequisite: Approval of department chair. (A student may count no more than three hours of Special Topics in the Concentration.) Prerequisite: Junior standing.
 
MKT 492 Seminar: International Business 3 cr
Examines current organizations and practices of domestic and foreign businesses in the international market; problems of trade and foreign government regulation barriers, investment opportunities and economic arrangements and developments, the role of the manager in the rapidly changing economic environments. Prerequisites: Junior standing and MKT 320.
 
MKT 494 Directed Study in Marketing 3 cr
Primarily designed to give superior students an opportunity to study some phase of marketing of particular interest. Conferences, a bibliography, and a formal research report are required. Grades are awarded on a satisfactory/ unsatisfactory basis. Prerequisites: Junior or senior standing, a cumulative GPA of 2.5 or better, and approval of the department chair following the evaluation of a written proposal.
 
MKT 495 Seminar in Sport and Event Marketing 3 cr
Integration and application of concepts and issues relating to the marketing of sporting, cultural, corporate, historical, and charitable events. Emphasis on planning, promoting, and implementing special events. Prerequisites: MKT 385 and Junior standing.
 
MKT 496 Marketing Internship 3 cr
The internship program is designed to give students practical experience in their field of study. Students will complete directed projects under the supervision of a faculty advisor. No more than three hours of internships may be counted toward a degree in the Mitchell College of Business. Grades are awarded on a satisfactory/unsatisfactory basis. Prerequisites: Junior or senior standing, a cumulative GPA of 2.5 or better, and approval of the department chair, declared major in the marketing department.
 
MKT 520 Marketing Management 3 cr
The role of the marketing function in the economy. Includes case studies of more complex marketing problems involving the use of accounting, statistics, economics, and sciences.
 
MKT 521 Business Logistics Management 3 cr
Integration of transportation, inventory, facility locations, informational flow, materials handling and protective packaging activities into a system for management physical flow of inbound and outbound products and materials. The total-cost and total-system approaches are developed in relationship to planning and managing the logistical function within the organization. Prerequisite: MKT 520.
 
MKT 524 International Business 3 cr
Study of the legal, political, financial, sociocultural, and economic, forces that influence trade in the international environment. Prerequisite: MKT 520.
 
MKT 525 Marketing in a Global Economy 3 cr
A conceptual and analytic approach to the identification of global marketing opportunities and the development of action strategies. Case analysis is an important component of this course. Prerequisite: MKT 520.
 
MKT 590 Special Topics 3 cr
Designed to provide graduate students an opportunity to study selected topics. A student may count no more than three hours of Special Topics in the MBA degree program. Prerequisite: Approval of department chair.
 
MKT 594 Independent Study in Marketing 3 cr

Readings and research on selected topics. Conferences and formal research report required. Prerequisite: Approval of department chair.

 

University of South Alabama - Mobile Alabama 36688-0002 / 1 (251) 460-6101
For questions or comments Contact Us
Last date changed: March 18, 2004 9:08 AM
http://www.southalabama.edu/bulletin/courmkt.htm
University of South Alabama