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USA Undergraduate/Graduate Bulletin 2006-2007


Chair: Mohan Menon (251) 460-6412
Professors Emeritus: Lynn Robinson
Distinguished Professor of Real Estate: Epley
Professors: Joseph, Menon
Associate Professor: Sneath, Spake
Assistant Professors: Finney
Instructors: Bishop, Folse, Kahn
Department of Marketing web site
In addition to providing a solid foundation in key areas of business, all programs in the department provide the student with a strong background in the practices and theories that are the foundation of contemporary marketing, international business and real estate in a global competitive marketplace.
Minimum Grade of “C” in all Marketing Courses.
All students majoring in the Department of Marketing are required to earn a minimum grade of “C” (2.0) in MKT 320 and all other marketing courses. (Note: MKT 320 Principles of Marketing is a prerequisite for all marketing courses.) A minimum grade of “C” must also be earned in all non-marketing business courses taken as part of the major requirements.
Qualified students majoring in Marketing are urged to apply for internships that are designed to provide students with practical experience in their field of study. Students who meet the requirements need to contact a faculty advisor in the area of interest and register to enroll in the Internship class (MKT 496) as a business elective. The faculty advisor will guide the student through the internship and provide information for fulfilling the course requirements.
Marketing Management Major
The Marketing Management Program prepares students for entry-level positions in sales and sales management, channel management, retailing, advertising, and market research. Marketing Management students must take the following seven required courses:
MKT 374 MKT 375 MKT 380
MKT 382 MKT 384 MKT 385
MKT 479    
In addition, students must complete one of the following elective courses:
MKT 350 MKT 376  
MKT 379 MKT 481  
Marketing-International Business Major
The Marketing-International Business Program prepares students for entry level positions with import-export firms, international departments of domestic firms, and firms based throughout the world. International Business students must take the following seven required courses:
MKT 336 MKT 374
MKT 384 MKT 477
MKT 479 MKT 492
MGT 334*  
In addition, they must complete one of the following elective courses:
ECO 363 MKT 350
MKT 375 MKT 376
*Any course counted in the major cannot also be counted for the International Core required in the Mitchell College of Business. Marketing - International Business students are required to take ECO 330 and FIN 332 as their International Core courses.
It is recommended that Marketing-International Business students take the following courses as their non-business electives:
IS 100 GEO 114 GEO 312
Proficiency in a Second Language
Marketing-International Business students are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language.
Real Estate Major
Real Estate students and career professionals are involved with specialties such as property management, valuation, financing, and underwriting, development and construction, law, and residential and commercial sales. The body-of-knowledge is excellent preparation to enter the profession directly or to enter graduate school. The material taught provides a valuable program for students who desire knowledge on parts of the typical market transaction as supplemental information to their major. Real Estate students must take the following SIX required courses:
MKT 345 MKT 384
MKT 348 MKT 445
MKT 374 MKT 448
In addition, students must complete TWO of the following elective courses:
FIN 343 MGT 345
FIN 345 MKT 350
FIN 420 MKT 385
Real Estate students are advised to enroll in the MKT 494 Directed study course as their business elective.

University of South Alabama - Mobile Alabama 36688-0002 / 1 (251) 460-6101
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Date last changed: March 2, 2006 10:38 AM

University of South Alabama