|
DEPARTMENT OF MARKETING
|
| |
Chair:
Mohan Menon (251) 460-6412
Professors Emeritus: Lynn Robinson
Distinguished Professor of Real Estate: Epley
Professors: Joseph, Menon
Associate Professor: Sneath, Spake
Assistant Professors:
Finney
Instructors: Bishop,
Folse, Kahn |
| |
Department of Marketing web site
http://www.southalabama.edu/mcob/marketing.shtml |
| |
| In addition
to providing a solid foundation in key areas of
business, all programs in the department provide the student with a strong background in
the practices and theories that are the foundation of contemporary marketing, international business and real estate in a global competitive marketplace. |
| |
| Minimum Grade
of “C” in all Marketing Courses. |
| All students
majoring in the Department of Marketing are required to earn a minimum grade of “C”
(2.0) in MKT 320 and all other marketing courses.
(Note: MKT 320 Principles of Marketing is a prerequisite
for all marketing courses.) A minimum grade
of “C” must also be earned in all non-marketing
business courses taken as part of the major requirements. |
| Qualified students majoring in Marketing are urged to apply for internships that are designed to provide students with practical experience in their field of study. Students who meet the requirements need to contact a faculty advisor in the area of interest and register to enroll in the Internship class (MKT 496) as a business elective. The faculty advisor will guide the student through the internship and provide information for fulfilling the course requirements. |
| |
| Marketing Management Major |
| The Marketing
Management Program prepares students for entry-level
positions in sales and sales management, channel management, retailing,
advertising, and market research. Marketing
Management students must take the following seven required courses: |
| MKT 374 |
MKT 375 |
MKT 380 |
| MKT 382 |
MKT 384 |
MKT 385 |
| MKT 479 |
|
|
|
| In addition,
students must complete one of the following elective courses: |
| MKT 350 |
MKT 376 |
|
| MKT 379 |
MKT 481 |
|
|
| |
| Marketing-International
Business Major |
| The
Marketing-International Business Program prepares
students for entry level positions with import-export
firms, international departments of domestic firms,
and firms based throughout the world. International
Business students must take the following seven required courses: |
| MKT 336 |
MKT 374 |
| MKT 384 |
MKT 477 |
| MKT 479 |
MKT 492 |
| MGT 334* |
|
|
| In
addition, they must complete one of the following elective courses: |
| ECO 363 |
MKT
350 |
| MKT 375 |
MKT 376 |
|
| |
| *Any course counted in the major cannot also be counted for the International Core required in the Mitchell College of Business. Marketing - International Business students are required to take ECO 330 and FIN 332 as their International Core courses. |
| |
| It is recommended that Marketing-International Business students take the following courses as their non-business electives: |
|
| |
| Proficiency
in a Second Language |
| Marketing-International
Business students are required to demonstrate
introductory-level proficiency in a second language
by passing a foreign language proficiency examination
as administered by the University of South Alabama
Department of Foreign Languages and Literature
or by successfully completing the second semester
of any approved elementary sequence in a foreign
language. |
| |
| Real Estate Major |
| Real Estate students and career professionals are involved with specialties such as property management, valuation, financing, and underwriting, development and construction, law, and residential and commercial sales. The body-of-knowledge is excellent preparation to enter the profession directly or to enter graduate school. The material taught provides a valuable program for students who desire knowledge on parts of the typical market transaction as supplemental information to their major. Real Estate students must take the following SIX required courses: |
| |
| MKT 345 |
MKT 384 |
| MKT 348 |
MKT 445 |
| MKT 374 |
MKT 448 |
| |
| In addition, students must complete TWO of the following elective courses: |
| |
| FIN 343 |
MGT 345 |
| FIN 345 |
MKT 350 |
| FIN 420 |
MKT 385 |
| |
| Real Estate students are advised to enroll in the MKT 494 Directed study course as their business elective. |
| |
|
|
| |
|
|
| |
