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USA Undergraduate/Graduate Bulletin 2007-2008


CA 100 Introduction to Communication 3 cr
Course examines various approaches people take to communicating. Focuses on developing an awareness of how and why we communicate and why we do not always communicate effectively. Includes consideration of variables related to interpersonal, group, public, and mass-communication contexts. Fee.
CA 101 Introduction to Communication Media 3 cr
Course examines the functioning of communication media in contemporary society, including the political, economic, and social environment. The structure and functions of newspaper, magazine, film, radio, television and public relations industries are examined. The impact of the media on individuals and institutions is explored. Fee.
CA 102 Diction: An Introduction to Phonetics 3 cr
A phonetic approach to speech communication concerned with the standards and practices of pronunciation and word selection. The International Phonetic Alphabet is the vehicle used to develop an awareness of speech encoding. Regional dialects are compared. Fee.
CA 110 Public Speaking 3 cr
A beginning study of the principles of speech communication as they relate to speaker- audience communication. An opportunity is provided the student in developing the arts of audience and subject analysis, research, critical thinking, organization, language, and delivery of speeches. This course includes a video-component. Fee. Core Course.
CA 200 Survey of Communication Theory 3 cr
Introductory survey of theoretical orientations in the field of human communication. Focuses on alternative explanations regarding elements of the communication process, models of communication, the communication act, and the communication relationship. Prerequisites: EH 101, EH 102. Fee.
CA 202 Vocal Effectiveness 3 cr
A principles-and-practice approach for individuals interested in achieving a high level of vocal control for personal or professional application. Attention to individual interest of students enrolled. Fee.
CA 205 Nonverbal Message Exchange 3 cr
Course examines how nonverbal messages act to create impressions and to regulate verbal communication. Emphasis on the major message codes through which individuals send messages to each other without words - e.g., how we send space - and how those codes can be used for more effective sending and receiving messages. Fee.
CA 207 The Verbal Message System 3 cr
Examination of the verbal dimension of human communication, including focus on message construction, message elements, and message impact. The course deals with the verbal message system in interpersonal and mass mediated contexts. Fee.
CA 210 Argumentation 3 cr
Examines the role of argumentation in a democratic society and aims to develop critical thinking and reasoned advocacy. Course makes functional a knowledge of tests of evidence and the modes of logical reasoning. Students participate in various forms of argumentation and debating. Fee.
CA 211 Interpersonal Communication 3 cr
A study of communication behavior in the interpersonal setting. Focuses on development of knowledge, trust, understanding, supportiveness, etc., in a relationship, and their collective impact on the communication exchange. Fee.
CA 220 Introduction to Writing and Reporting for the 3 cr
  Media (W)  
Intensive study of writing for various media and audiences. Specific attention is given to improvement of writing skills, including grammar, punctuation, spelling, word use, sentence composition, Associated Press style, and organization of material, as well as the different formats for the different media. Media styles studied include print, broadcast, and online journalism and public relations, which also includes study of evaluating, documenting, and prioritizing facts in the writing of news stories and media releases for public relations. Attention to advertising copy writing and other styles also is included. Prerequisites: EH 101, EH 102; 30 wpm typing ability. Fee.
CA 221 Principles of Advertising 3 cr
Introductory survey of the principles of modern advertising. Prerequisites: EH 101, EH 102, CA 101. Fee.
CA 230 Communication in Organizations 3 cr
Application of communication principles and techniques to those aspects of one’s life in an organization that have been shown to be the most difficult and troublesome parts of the communication milieu in the world of work. Includes interviewing, conference participation, leadership decisions, conflict management, and organizational change as communication phenomena. Fee.
CA 241 Introduction to Television Studio Production 3 cr
Theory and practice of television production. Concentrates on exploring the uses of television in varied contexts, including corporate, community, and broadcasting applications. Fee.
CA 244 Introduction to Radio Production 3 cr
Introduction to the theory and techniques of radio production. Emphasis on the effective use of words, music, and sound. Students create and critique radio dramas, public affairs and documentary programming, commercials, promotional and public service announcements, and music programs. Fee.
CA 250 Radio & Television Performance 3 cr
Course focuses on the unique aspects of radio and television as communicating media. Different styles of delivery for various media projects will be studied-broadcast news, advertising, and entertainment. Course also focuses on restraints and requirements of the individual medium on the practice of broadcast delivery. Prerequisite: CA 110. Fee.
CA 260 New Communication Technologies 3 cr
Survey of new electronic media and telecommunication technologies (such as satellite-to-home broadcasting, low power TV, high-definition video, electronic mail, video-text, etc.), that are changing the traditional forms, roles, and economics of corporate, organizational, and mass communication. Historical background and basic technical aspects of each system are introduced; regulatory and economic issues are examined. The future of electronic communication in all its forms will be considered in the context of a communication environment characterized by unprecedented and rapid change. Fee.
CA 275 Small Group Discussion 3 cr
Theory and practice in leading and participating in group discussions. Special focus on group problem solving and the management of conflict in group meetings. This course includes a video-component. Fee.
CA 281 Editing and Layout 3 cr
Principles and practices of selection and preparation of written and pictorial materials for newspapers, magazines, and related media. Layout and design, production planning, and related topics. Prerequisite: CA 220. Fee.
CA 286 Principles of Public Relations 3 cr
An overview of the principles and techniques of public relations. Concentrates on the role of public relations in our society, the audience for public relations, and the mass media as public-relations vehicles. Prerequisites: CA 101 or permission of instructor; EH 101, EH 102. Fee.
CA 290 Special Topics 3 cr
A variable-topics course treating communication concepts and topics relevant to the disciplines. May be repeated once when course content changes. Fee.
CA 300 Foundations of Communication Research (C) 3 cr
Introduction to research foundations in the field of communication. Includes historical, critical, descriptive, and experimental methods. Prerequisite: CA 200. Fee.
CA 310 Persuasion 3 cr
Basic theories and techniques of persuasion and their application to typical communication situations and problems in today’s society. Fee.
CA 315 Gender and Communication 3 cr
Survey of research and theory concerning the differences in communication between men and women and the effects and functions of communication between men and women. Fee.
CA 320 Broadcast Scriptwriting 3 cr
Study and practice in the techniques of writing scripts for radio and television. Special scripting projects. Fee.
CA 321 Advertising Media Planning 3 cr
Selecting and using media to fulfill marketing objectives and strategies. Prerequisites: CA 221, CA 300. Fee.
CA 322 Advertising Copy Writing (W) 3 cr
Preparation of advertising materials for print and non-print media; application of basic advertising research and media planning strategies to message development. Prerequisites: CA 220 and CA 221. Fee.
CA 325 Applied Communication Workshop 3 cr
A workshop stressing practical applications of the principles and theories of communication disciplines to those settings and problems in the world of work that are of special interest to the students enrolled. Prerequisite: Permission of instructor. Fee.
CA 340 Video Field Production 3 cr
The focus of this course is on production techniques, processes, and skills. Analysis of television production as a communication process, program formats, advanced production equipment and facilities, production unit management, and the role of the director. Prerequisite: CA 101. Fee.
CA 343 Film History 3 cr
An examination of the development of motion pictures from 1893 to the present. Films representing major periods, movements, and styles will be examined. Fee.
CA 344 Film & Television Genres

3 cr

A study of the formation and evolution of film and television genres including comedy, science fiction, western, epic, and others. Selected genres will be studied in terms of their structure and cultural history. Fee.
CA 350 Broadcast News 3 cr
Course includes both writing for the broadcast media and exploring broadcast news operations. Assignments include writing broadcast news stories and evaluating broadcast news operations. Lectures cover the characteristics of broadcast news, news styles, news policy, and ethics and responsibility in broadcast news. Prerequisites: CA 101, CA 220, and CA 340. Fee.
CA 351 Social Effects of Mass Communication 3 cr
Examination of the interaction between mass communication and American society. Current research literature in the field will be analyzed and methods of improving the system will be discussed. Prerequisites: CA 101 and CA 200 or permission of instructor. Fee.
CA 352 Media Literacy in the Information Age 3 cr
Study of how to be a good consumer of mass media messages. Topics include how media messages are affected by media production techniques, media technology, professional values, and the media’s political-economic structure. Prerequisite: CA 101. Fee.
CA 356 Broadcast/Cable Management 3 cr
An examination of management and programming strategies in broadcast and cable television. Fee.
CA 360 Communication and the Internet (C) 3 cr
Intensive study and application of rhetorical and communication theories to understanding problems that arise as the Internet and the World Wide Web begin to render fixed-media-based communication obsolete. Implications for advertising, journalism, organizational record keeping and management, interpersonal communication, training, entertainment, etc. Computer Fee.
CA 366 Visual Information for Electronic 3 cr
  Communications Media  
Rhetorical issues in the design of Internet and World Wide Web materials. Focus on how motion, color, and other visual elements compete for audience attention; how rhetorical theory, learning theory, and communication theory inform the myriad decisions involved in visual presentation. This course will address these rhetorical issues from the creator’s and user’s viewpoint. Computer Fee.
CA 370 Intermediate Reporting and Writing (W) 3 cr
Study of intermediate skills needed for reporting, evaluating, and writing news stories, with particular attention given to the reporting of public affairs issues. Prerequisite: CA 220. Fee.
CA 381 Issues in Publication Design 3 cr
Study of layout, editing and design for newspapers, magazines, brochures, pamphlets, and other print media outlets. Recommended: CA 281. Fee.
CA 382 Photojournalism 3 cr
The study of basic photography and the principles of still photography journalism, with particular emphasis on camera use, photo processing, visual aesthetics, and journalistic story-telling. Fee.
CA 386 Public Relations Communication Methods (W) 3 cr
Study of audio, visual, and written tools and techniques with emphasis on public relations writing and editing. Prerequisites: CA 220 and CA 286. Fee.
CA 387 Advanced News and Feature Writing 3 cr
A writing and reporting course focusing on advanced skills, including alternative structures for news stories. Emphasis is given to newspaper and magazine feature writing. Prerequisite: CA 220. Fee.
CA 388 History of Mass Media 3 cr
The role of journalism in American society from the Revolution to the present. This course is also listed as HY 388. Fee.
CA 390 Special Topics 1-3 cr
An advanced variable-topic course treating communication concepts and topics relevant to the discipline. May be repeated twice for up to six hours’ credit. Fee.
CA 394 Directed Study in Communication 1-3 cr
Directed individual study of literature in an area of need and interest of the student. May be repeated for a maximum of six hours’ credit. Prerequisites: Approval of the instructor. Open to students with sixteen hours in the field. Fee.
CA 400 Contemporary Theories of Human 3 cr
An advanced investigation of communication theory in context. Fee.
CA 410 Persuasion in Context 3 cr
An advanced examination of and application of persuasive techniques in communication situations and contexts (e.g., field, laboratory, interpersonal, small group, nonverbal, mass communication). Prerequisite: CA 210. Computer Fee.
CA 411 Interpersonal Conflict Management 3 cr
Examines the literature surrounding various interpersonal conflict problems (such as betrayal of a social contract) from a variety of theoretical perspectives. Fee.
CA 422 Rhetorical Theory 3 cr
A broad survey of Western Rhetorical tradition designed to give students a working knowledge of rhetoric and its historical and contemporary influence on communicative events and perspectives. Fee.
CA 424 Rhetorical Criticism (W) 3 cr
This course is designed to introduce students to the process of rhetorical analysis. Through criticism of communication artifacts, students learn to identify key elements of the rhetorical process and to develop critical thinking, writing, and viewing skills. The course prepares students to interpret, understand, analyze, and critique communication in diverse contexts including speeches, advertisements, interpersonal conversations, films, and works of art to name a few. Prerequisites: EH 101 and EH 102. Fee.
CA 430 Advanced Organizational Communication 3 cr
Study and application of organizational and communication theory of assessment of organizational and community needs. Critical analysis of intervention programs and strategies. Prerequisite: Junior or senior standing. Fee.
CA 435 Communication Training and Development 3 cr
Review and analysis of communication training and development programs designed to solve communication problems in groups and organizations. Students will develop and present a training or development program. Fee.
CA 440 Advanced Video Field Production 3 cr
Theory and practice of television post-production. Concentrates on exploring and understanding the concepts and technology involved in advanced video postproduction for a variety of applications including commercial, corporate and community outlets. Prerequisite: CA 340. Fee.
CA 441 Advanced TV Studio Production 3 cr
Advanced theory and practice of television production. Concentrates on exploring the advanced uses of television in varied contexts, including corporate, community, and broadcasting applications. Prerequisite: CA 241.
CA 445 Ethics and Social Responsibility in 3 cr
  Communication (W)  
Study of social responsibility and ethics in communication. Acquaints student with ethical standards and expectations society has for communicators. Fee.
CA 450 Advanced Broadcast News 3 cr
This is an advanced course in broadcast news reporting and production. Students will have hands-on practice in a newsroom situation. Prerequisite CA 350. Fee.
CA 453 Political Communication: Processes and Ethics 3 cr
Provides students with a broad overview of political communication from both historical and contemporary perspectives so students may understand how the subject has evolved over time to become a unique field of theoretical and research interest. Special attention is paid to campaigns and elections, agenda-setting research, and media power. The major focus is on the United States. Fee.
CA 455 Law of Communication 3 cr
Study of the broad application of principles of law to American communication, including study of free speech, freedom of information, mass media law and regulation including libel, copyright, and right of privacy. Prerequisite: CA 200. Fee.
CA 457 Communication Technology Systems 3 cr
An examination of the new communication technology systems with an emphasis on how they reconfigure patterns of communications organizations, production, storage, and dissemination. The role of communication technology systems today and tomorrow, and implications for organizational, local, national, and international contexts will be studied. Fee.
CA 460 Methods of Research in Communication I 3 cr
An introduction to research methodology in communication focusing upon historical, survey, field, and experimental research methods. Focuses on historical and survey methods of communication research. Fee.
CA 472 Senior Reporting Seminar 3 cr
Advanced study of news reporting and presentation techniques, including investigative reporting. Students concentrating in print will produce a professional quality-print project; students concentrating in broadcast news will produce a professional-quality film documentary news story. Prerequisites: CA 387 (Print) or CA 350 (Broadcast) and senior standing, CA 300. Fee.
CA 475 Communication and Group Processes 3 cr
The nature of small group processes. Leadership, communication, and decision making in small groups. Prerequisite: Junior or senior standing. Fee.
CA 476 Advertising Campaigns 3 cr
Creation of advertising campaigns for specific organizations; integration of advertising theories, strategies and procedures into comprehensive communication programs. Prerequisites: CA 221, CA 300, CA 321, CA 322; senior standing. Fee.
CA 481 Editorial and Column Writing (W) 3 cr
An examination of the editorial and other opinion and persuasive communications used by the print and electronic media. Prerequisite: CA 220. Fee.
CA 484 Managing Public Relations 3 cr
Study of the operation and objectives of corporate and agency public relations using the case study approach. Emphasis is given to relating the management function of decision-making and policy formation to the communication process. Prerequisites: CA 386, CA 300 or permission of instructor. Fee.
CA 486 Public Relations Campaigns 3 cr
Researching, planning, and preparing for an integrated public relations campaign. Prerequisites: CA 300, CA 386. Fee.
CA 492 Seminar 1-3 cr
An investigation of advanced topics and concepts of communication. Topics will rotate based upon disciplinary relevance and student needs. May be repeated once for credit when content varies. Prerequisite: Senior standing. Fee.
CA 494 Directed Study in Communication 1-3 cr
Investigation of questions of special interest in communication. May be repeated to a maximum of six semester hours, provided no repetition of subject matter occurs. Students are required to file a description of their goals and objectives for their study. This description is to be specific so that it can serve in place of a syllabus for this course. Prerequisite: Consent of the instructor.
CA 496 Professional Studies: Internship 1-3 cr
On-the-job experience in a selected communication area related to potential career selection. Supervision by communication advisor and off-campus agency required. The Internship Program may be repeated for up to six credits. This course may also be taken through the Cooperative Education Program. Prerequisite: Prior approval of internship coordinator or department chair.
CA 500 Foundations of Graduate Study in Communication 3 cr
An introduction of graduate study in the multidisciplinary field of communication. Introduction to the major subareas of the study of communication, the faculty of the department and their areas of specialization, university research facilities, university library facilities, and the organizations that support advanced study in the field of communication. Broad overview of and relationship between theories and research methods. Prerequisite: Graduate standing. CA 500 is a prerequisite or corequisite for all CA 500 level courses. Under special circumstances CA 500 may be waived as a prerequisite for graduate students in other majors. Fee.
CA 501 Communication Research Methods I 3 cr
An investigation of research used in the study of communication; overview and introduction to qualitative and quantitative methodologies used in basic and applied communication research settings; in depth study of a variety of qualitative methodologies; study of the use and practical applications of triangulation research methods; study of the management and purchase of research services. Prerequisites: Graduate standing and CA 500. CA 500 may be taken concurrently. Fee.
CA 502 Communication Theory 3 cr
A survey of the theoretical perspectives that guide the study of human communication. Competing and complementary epistemological frameworks will be compared. Prerequisites: Graduate standing and CA 500. CA 500 may be taken concurrently. Fee.
CA 503 Communication Research Methods II 3 cr
An advanced investigation of research methodologies used in the study of communication with in-depth study of a variety of quantitative methodologies used in basic and applied communication research settings; study of statistical applications; practical interpretations of computer-assisted data analysis. Prerequisites: Graduate standing and CA 500. CA 500 may be taken concurrently. Fee.
CA 509 Advanced Argumentation and Persuasion 3 cr
Advanced analysis and development of persuasive messages and argumentative strategies. Ethical responsibilities of the message sender will also be addressed. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 512 Theoretical Foundations in Interpersonal 3 cr
Review of the interpersonal communication research literature with respect to the process of mutual adaptation and negotiation. The social and psychological processes constraining and organizing interpersonal communication will be studied. Topics include verbal and nonverbal codes, message production and interpretation, conversation management, relationship definition, and interpersonal communication competence. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 531 Analysis of Communication in Organizations 3 cr
Analysis of interpersonal, dyadic, group, and organization-wide communication events that occur in organizational settings. Attention will be directed to the network of messages that occur in organizations and the organizational change that occurs when a message system is disrupted or changed. Organizational communication research methodologies will be introduced. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 540 Moving Image Structure and Process 3 cr
An analysis of moving-image form and process for decision makers who supervise, produce, and/or evaluate electronic and/or film media for organizations. Theories of narrative and rhetoric and of moving-image syntax provide principles for structuring media content and managing the production process. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 546 Ethics and Responsibility in Corporate and  3 cr
  Public Communication  
Advanced analysis and interaction between organizations and the social institutions of American society. Study of the literature and communication ethics and social responsibility. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 549 Mass Media and Social Effects 3 cr
A study of the role of corporate and public communication in the American social structure, including mass media extensions and impact upon institutions. Consideration of historical, legal, social, and economic issues. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 556 Corporate and Public Communication Law 3 cr
A survey of the law as it deals with public communication. The course provides a working knowledge of First Amendment theory, copyright, trademark, advertising, contracts, access and administrative laws as they relate to the public relations environment. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 576 Investigation of Group Communication 3 cr
An in-depth analysis of study of group communication theories. Topics to be covered include: decision making, conflict, conformity, leadership, and observation methods. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 585 Public Relations Administration 3 cr
A comprehensive analysis of public relations as a management function. Examination of the public relations function within organizations, their problems, and procedures. An in-depth look at relevant social science theories that explain common public relations problems. Study of these theories to understand the effects of different public relations techniques. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 590 Special Topics in Communication 1-3 cr
A detailed examination of selected topics in communication theory. Topic announced prior to registration. Course may be repeated once when subject matter varies. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 592 Seminar in Communication Theory 1-3 cr
Departmental seminar investigating a selected field of communication theory through in-depth evaluation of its accompanying body of literature. Topic announced prior to registration. Course may be repeated once when subject matter varies. Prerequisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
CA 594 Directed Study in Communication 1-3 cr
Independent research in field, laboratory, or library under the direction of a member of the graduate faculty. Prerequisites: Graduate standing, consent of advisor and instructor.
CA 595 Project in Communication 1-5 cr
Work on a significant communication problem within the student’s area of specialization. Project will involve analysis of the problem, development of significant communication theory applications, and administration of the solution suggested by the analysis. Project will be designed in consultation with the major advisor and approved by the student’s advising committee.
CA 599 Thesis 1-3 cr
Three hours of 599 credit may be applied toward the M.A. degree for students selecting to write a thesis.

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