| MARKETING
(MKT) |
| |
| MKT 320 |
Principles
of Marketing |
3 cr |
|
| Description and analysis of the institutions involved in the operations required to create and coordinate the kind, quality, and quantity of market transactions necessary to satisfy the need of households, industry, government, and international customers. Topics include marketing planning, market segmentation, societal and ethical obligations, and strategies for products, pricing, promotion, and channel decisions. Prerequisites: ACC 211, ECO 215. |
| |
| MKT
336 |
International
Marketing |
3
cr |
|
| Examination
of cultural, economic, and political factors that
affect marketing of goods and services worldwide.
Emphasis is placed on developing global marketing strategies of multinational corporations within existing trade structure and regulations. Both product and service flows between countries and regions are discussed. Prerequisites:
MKT 320 and sophomore standing. |
| |
| MKT
340 |
Introduction
to E-Commerce |
3
cr |
|
| Designed to provide
an overview of a new paradigm for business transactions.
Focuses on electronic interactions and exchanges in both B2B and B2C arenas, and
the infrastructure providers as they converge
for the purchase and sale of goods, services,
ideas, and information over the Internet. Prerequisites:
MKT 320 and sophomore standing. |
| |
|
|
| Introduction to the tools used to make intelligent decisions regarding real estate as a wealth-building asset. Topics include legal rights, valuation, financial analysis, contracts, and brokerage with practical applications. Emphasis is given to local supply and demand conditions and property location and their impact on typical consumer decisions. Prerequisite: FIN 315. |
| |
| MKT 346 |
Alabama Real Estate Law and Regulations |
1 cr |
| Course required for students planning to take the Alabama Real Estate License Examination. Topics include current Alabama Real Estate License Law, Administrative Rules and Regulations, Consumer Guides, State Court Cases and relevant readings in Real Estate Risk Management. Prerequisite: Completion or current enrollment in MKT 345 and consent of the instructor. |
| |
| MKT 348 |
Real Estate Valuation |
3 cr |
|
| Emphasis is given to the valuation process and the analysis that leads to valid estimates of value. The cost, sales comparison, and income approaches to value are examined and illustrated within the Uniform Standards of Professional Appraisal Practice requirements. Typical valuation reports are discussed and illustrated. Prerequisites: MKT 345. |
| |
| MKT
350 |
Internet
Marketing |
3
cr |
|
| Examination
of the interactive processes and transactions
involved in satisfying the needs of consumers,
businesses, and government. Involves the study
of marketing planning, consumer research, segmentation,
and Implementation of marketing strategies on
the Internet in order to accomplish corporate
objectives. Prerequisites:
MKT 340 and sophomore standing. E-Commerce majors must have had MKT 340. All other majors must have had MKT 320. |
| |
| MKT
355 |
Customer Relationship Management and
Data Mining Technologies |
3
cr |
|
| Examination of the fundamental concepts and technologies for Customer Relationship Management and Data Mining. Description and analysis of methodologies, techniques, and tools for building and maintaining long term customer satisfaction and loyalty. Prerequisites: MKT 320, MKT 340. |
| |
| MKT 374 |
Buyer Behavior |
3 cr |
|
| A study of the contributions of the behavioral sciences to the interpretation of market information. Involves the use of behavioral information which pertain to the analysis of consumers and organizational buyers in both domestic and international settings. Prerequisites : MKT 320 and sophomore standing. |
| |
| MKT
375 |
Supply Chain Management |
3
cr |
|
| This course encompasses the design and management of the supply chain that collectively provides for the exchange of title, physical movement, and storage activities in marketing, including the use of new technologies. This course examines the role of manufacturers and intermediaries in channel strategies including scope, methods, problems and opportunities of total supply chain coordination. Perquisites: MKT 320 and sophomore standing. |
| |
| MKT
376 |
Industrial
Marketing |
3
cr |
|
| Study
of the participants,
channels, and relationships that govern the behavior
of industrial buyers and marketers. Prerequisites:
MKT 320 and sophomore standing. |
| |
| MKT
377 |
Pricing Strategies |
3
cr |
|
| Pricing strategies encompasses the design and monitoring of an integrative framework for making pricing decisions. The purpose of this course is to synthesize economic and behavioral principles with marketing, accounting, and financial information, and to analyze the various pricing options within legal, market, and corporate constraints. This course covers both theory and application of pricing strategies for national and multinational concerns organized as either profit or non-profit entities. Prerequisites: MKT 320 and sophomore standing. |
| |
|
|
| Study of the management of retail operations.
Topics include store location and layout, merchandise
buying and planning, legal and ethical issues,
promotion, pricing, human resource management,
financial planning, information systems, and customer
services. Prerequisites:
MKT 320 and sophomore standing. |
| |
| MKT
380 |
Integrated Marketing Communications |
3
cr |
|
| Study
of the fundamentals of marketing communications from a strategic perspective. Examines the roles of and relationships between a variety of marketing communication elements including advertising, direct marketing, database marketing, interactive marketing, media planning, public relations, sales promotion, and personal selling. Prerequisites: MKT 320 and sophomore standing. |
| |
| MKT 381 |
Sales Management and Personal Selling |
3 cr |
| Study of the principles and practices of sales management in planning,
organizing, directing, and controlling, the sales
organization in both domestic and international
markets. Included in the course are skills developed through presentation,
discussion, and role playing. Special emphasis
is directed to recruiting, selecting, training,
evaluating, compensating, and supervising sales
personnel and sales organizations. Prerequisites:
MKT 320 and sophomore standing. |
| |
| MKT
382 |
Brand Management |
3
cr |
|
| Systematic
examination of strategies involved in tangible
and intangible product decisions. Issues and
strategies involved in identifying and implementing
the development of new goods and services for
both domestic and international markets are examined
in depth, as well as the management of mature
products. Prerequisites:
MKT 320 and sophomore standing. |
| |
| MKT
384 |
Market
Research |
3
cr |
|
| Study of information gathering techniques, research methods and procedures used to solve marketing
problems in consumer and organizational in both domestic and international markets. Prerequisites:
BUS 255 and MKT 320 and
sophomore standing. |
| |
| MKT
385 |
Services Marketing |
3
cr |
|
| Study of the unique features of services marketing and the service sector. Examines the strategies and activities of organizations and industries whose core product is service, such as sports, hospitality, healthcare, financial services, information technology, and event marketing. Prerequisites: MKT 320 and sophomore standing. |
| |
| MKT
445 |
Real Estate Finance and Investments |
3 cr |
|
| Analysis of income property debt and equity instruments, financing documents, financial analysis and risk scenarios of different types, and relevant local, state, and federal laws and court cases. Prerequisites: MKT 345. |
| |
| MKT
448 |
Real Estate Law |
3 cr |
|
| A detailed examination of the contracts, documents, and instruments used in a transaction on one or more of the real property rights, and relevant local, state, and federal laws and court cases. Prerequisite: MKT 345. |
| |
| MKT
477 |
Export-Import
Management |
3
cr |
|
| Study of exporting and importing strategies used by both domestic and multinational firms including a concentration in the areas of international pricing, governmental assistance, and channel selection. Emphasis is placed on the best practices and procedures of packing and documentation. Prerequisites: MKT 320 and MKT 336. |
| |
| MKT
479 |
Marketing
Policy (W) |
3
cr |
|
| The
capstone course for marketing majors. Integration and application of marketing concepts requiring
analysis of both domestic and
international marketing problems. Prerequisites:
Graduating seniors only,
MKT 320, MKT 336, MKT 374, MKT 384. |
| |
| MKT
480 |
Practicum
in E-Commerce |
3
cr |
|
| Integration
and application of technical and business concepts
and issues relating to e-commerce. The course
requires research, analysis, and implementation
of e-commerce plans and strategies. Prerequisites:
Senior standing, MKT
355. |
| |
| MKT
490 |
Special
Topics |
3
cr |
|
| Designed
to provide senior students an opportunity to study
selected topics of particular interest. Prerequisite:
Approval of department chair.
(A student may count no more than three hours
of Special Topics in the Concentration.) Prerequisite:
Junior standing. |
| |
| MKT
492 |
Seminar:
International Business |
3
cr |
|
| Examines
current organizations and practices of domestic
and foreign businesses in the international market;
problems of trade and foreign government regulation
barriers, investment opportunities and economic
arrangements and developments, the role of the
manager in the rapidly changing economic environments.
Prerequisites: Junior
standing and MKT 320. |
| |
| MKT
494 |
Directed
Study in Marketing |
3
cr |
|
| Primarily
designed to give superior students an opportunity
to study some phase of marketing of particular
interest. Conferences, a bibliography, and a formal
research report are required. Grades are awarded
on a satisfactory/ unsatisfactory basis. Prerequisites:
Junior or senior standing, a cumulative GPA of
2.5 or better, and approval of the department
chair following the evaluation of a written proposal. |
| |
| MKT 495 |
Seminar in Sport and Event Marketing |
3 cr |
|
| Integration and application of concepts and issues relating to the marketing of sporting, cultural, corporate, historical, and charitable events. Emphasis on planning, promoting, and implementing special events. Prerequisites: MKT 385 and junior standing. |
| |
| MKT
496 |
Marketing
Internship |
3
cr |
|
| The
internship program is designed to give students
practical experience in their field of study.
Students will complete directed projects under
the supervision of a faculty advisor. No more
than three hours of internships may be counted
toward a degree in the Mitchell College of Business.
Grades are awarded on a satisfactory/unsatisfactory
basis. Prerequisites: Junior or senior standing,
a cumulative GPA of 2.5 or better, and approval
of the department chair,
declared major in the marketing
department. |
| |
| MKT 541 |
Strategic Marketing |
3 cr |
|
| The course focuses on the development, implementation, and evaluation of marketing in strategic and complex environments. The course deals with an in-depth analysis of concepts, theories, technologies, facts, analytical procedures, techniques, and models as applied to the marketing function. The course addresses strategic issues such as which customers to target; which needs to satisfy; what products and services to offer; what prices to set; what communications to send; what channels of distribution to use; and what partnerships to develop. Students will learn methods of measuring customer profitability and customer lifetime value; the return on the marketing investment and its impact on shareholder value; and the ethical and social implications of marketing decisions. |
| |
| MKT 544 |
Global Environment of Business |
3 cr |
|
| The course highlights the strategic nature of the influences on every aspect of business that enables comprehension of both the bearing and magnitude of the nuances across borders. The course encourages appreciation of the role of global forces in the survival and success of business enterprises while facilitating the understanding of the basic tenets and concepts in global business and how they relate to doing business globally. It also advances the comprehension of the environmental forces, such as economic, technological, sociocultural, natural, competitive, legal-political-regulatory, that affect business decisions in the global arena while allowing students to demonstrate an understanding of the importance of specific market strategies that involve business decision making within an ethical and technological framework. |
| |
| MKT
590 |
Special
Topics |
3
cr |
|
| Designed
to provide graduate students an opportunity to
study selected topics. A student may count no
more than three hours of Special Topics in the
MBA degree program. Prerequisite: Approval
of department chair. |
| |
| MKT
594 |
Independent
Study in Marketing |
3
cr |
|
|
Readings and research on selected topics. Conferences
and formal research report required. Prerequisite:
Approval of department chair. |
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