Marketing and Transportation

1997-1998 Bulletin Information

For current bulletin information see www.southalabama.edu/bulletin

Chair: Grant M. Davis (460-6412)
Ernest G. Cleverdon Chair of Business and Management Studies: Louis E. Boone
Professor Emeritus: Lynn Robinson
Professors: Boone, Davis, Grant, McGinnis
Associate Professors: Becker, Menon
Assistant Professors: Farris, Goodnight, Kennett

In addition to providing a solid foundation in all areas of business, all programs in the marketing curriculum provide the student with a strong background in the practices and theories that are the basis of contemporary marketing in a competitive international market place.

International Core
Like all students in the College of Business and Management Studies, each student majoring in the Department of Marketing and Transportation must complete a twenty-hour international core requirement. This international core requirement is described elsewhere in this Bulletin in the section "Requirements for a Bachelor of Science Degree" for the College of Business and Management Studies.

Minimum Grade of C in All Marketing Courses
All students majoring in the Department of Marketing and Transportation are required to earn a minimum grade of C (2.0) in MKT 371 and all other marketing courses. A minimum grade of C must also be earned in all nonmarketing business courses taken as part of their concentration requirements.

Programs in the Department of Marketing and Transportation
There are four programs in the department. The Marketing Management Concentration prepares students for entry-level positions in sales and sales management, retailing, advertising, and marketing research. The Marketing-International Business Concentration prepares students for entry-level positions with import-export firms, international departments of domestic firms, and firms based throughout the world. The Sport and Event Marketing Concentration prepares students for entry-level positions in four segments of the sport and event marketing industries: (a) The performance segment (cultural and charitable events, athletics, not-for-profit sport and event organizations, fitness and sport firms); (b) the production segment (equipment and apparel, sport and event facilities, sport and event components of resorts, real estate developments, and entertainment complexes); (c) the promotional segment (product merchandising, promotional events, sponsorships, electronic and print media, endorsements, and licensing firms); and (d) such miscellaneous segments as specialized marketing research firms, consulting agencies, and public relations firms specializing in sport and event marketing. The Marketing Transportation Concentration prepares students for entry-level positions with transportation companies, logistics departments of manufacturing and distribution firms, and in the transportation areas of public agencies. Specific requirements of these four programs are explained below.

Marketing Management
Marketing Management students must take the following sixteen-hour marketing core:

MKT 374 Buyer Behavior
MKT 383 International Marketing
MKT 474 Market Research
MKT 479 Marketing Policy

In addition, they must complete twenty hours of course work from the following list of courses or sixteen hours of course work from the list plus no more than one four-hour course from either the International Business concentration (MKT 377, MKT 477, or MKT 492), Sport and Event Marketing concentration (MKT 385, MKT 410, or MKT 495), or the Transportation concentration (MKT 372, MKT 375, MKT 377, or MKT 405):

MKT 376 Industrial Marketing
MKT 379 Retailing
MKT 380 Advertising
MKT 381 Personal Selling
MKT 382 Product and Services Strategy
MKT 481 Sales Management
MKT 490 Special Topics

Marketing-International Business
International Business students must take the following sixteen-hour marketing core:

MKT 374 Buyer Behavior
MKT 383 International Marketing
MKT 474 Market Research
MKT 479 Marketing Policy

In addition, they must complete the following twenty-hour sequence of international business courses:

ECO 363 International Economics
MGT 465 Strategic Management in a Global Environment
Marketing Elective*
Two International Business Electives**

* The Marketing Elective can be selected from any marketing course offering to match individual student needs and interests.

**The International Business Electives must be chosen from the following list of courses: MKT 375 (Business Logistics), MKT 376 (Industrial Marketing), MKT 377 (Purchasing and Materials Management), MKT 477 (Export-Import Management), MKT 492 (Seminar: International Business), ECO 464 (Foreign Economic Policy), or FIN 460 (International Finance).
Proficiency in a Second Language

Marketing-International Business students are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the third quarter of any approved elementary sequence in a foreign language.

Sport and Event Marketing
Sport and Event Marketing students must take the following sixteen-hour marketing core:

MKT 374 Buyer Behavior
MKT 383 International Marketing
MKT 474 Market Research
MKT 479 Marketing Policy

In addition, they must complete the following sport and event marketing courses:

MKT 385 Sport and Event Marketing
MKT 410 Promotional Strategy for Sport and Event Marketing
MKT 495 Seminar in Sport and Event Marketing
Sport and Event Marketing Elective*
Sport and Event Marketing Elective*

*The Sport and Event Marketing Electives must be chosen from the following list of courses: MKT 380 (Advertising), MKT 381 (Personal Selling), or CA 386 (Public Relations Communication Methods).

Internship Recommendation: Qualified Sport and Event Marketing students are urged to take MKT 496 (Marketing Internship) as a business elective. The internship should focus on the sport or event marketing industry. Students who do not meet the grade-point average requirements to take MKT 496 are encouraged to pursue a non-credit practicum with an organization in the sport or special event industry.

Marketing-Transportation
Transportation students must take the following sixteen-hour marketing core:

MKT 374 Buyer Behavior
MKT 383 International Marketing
MKT 474 Market Research
MKT 479 Marketing Policy

In addition, they must complete the following twenty-hour sequence of transportation courses:

MKT 372 Transportation Systems
MKT 375 Business Logistics
MKT 377 Purchasing and Materials Management
MKT 405 Advanced Business Logistics
Transportation Elective*

*The transportation elective must be chosen from the following list of courses: MKT 381 (Personal Selling), MKT 376 (Industrial Marketing), MKT 477 (Export-Import Management), MGT 351 (Personnel Management), MGT 398 (Operations Research I), or ECO 323 (Public Finance).