Marketing and Transportation (MKT) Courses

MARKETING (MKT)

1998-1999 Bulletin Information

MKT 320 Principles of Marketing 3 cr
Description and analysis of the institutions involved in the operations required to create
and coordinate the kind, quality, and quantity of market transactions necessary to satisfy the need
of households, industry, government, and international customers. Topics include marketing
planning, market segmentation, societal and ethical obligations, and strategies for products,
pricing, promotion, and channel decisions. Prerequisites: AC 211, ECO 215, PYS 210 or 211 or
its equivalents, and junior standing.
MKT 336 International Marketing 3 cr
Examination of cultural, economic, and political factors that affect marketing of goods
and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers
to international operations and the institutional structure that exists in international markets.
Marketing strategies of firms operating within these markets are also examined. Prerequisite:
MKT 320.
MKT 372 Transportation Systems 3 cr
Basic principles of transportation covering the role of transportation systems,
environmental and economic impacts; model components; managerial and economic aspects of
the various modes, with applications to both domestic and international operations. Pre-requisite:
MKT 320.
MKT 374 Buyer Behavior 3 cr
A study of the contributions of the behavioral sciences to market information and
research, and the use of behavioral data in marketing decisions which pertain to the analysis of
consumers and organizational buyers in both domestic and international settings. Prerequisite:
MKT 320.
MKT 375 Business Logistics 3 cr
Studies the management of information and material flows from their source through the
firm to the customer. Topics include customer service, inventory control, facility location,
storage, packaging, order-processing, and traffic management for both domestic and international
organizations. Intrafirm and interfirm coordination are also discussed. Prerequisite: MKT 320.
MKT 376 Industrial Marketing 3 cr
Study and analysis of the industrial market; the participants, channels, and relationships
which govern the behavior of industrial buyers and marketers. Prerequisite: MKT 320.
MKT 377 Purchasing and Materials Management 3 cr
Comprehensive overview of purchasing and materials management in business,
government, and other not-for-profit organizations. Topics include purchasing organization,
supplier analysis, negoti-ation, contracting, materials management, internal and external
relations, legal and ethical considerations, and international sourcing. Recommended for students
with career interests in purchasing and industrial sales. Prerequisite: MKT 320.
MKT 379 Retailing 3 cr
This course focuses on the management of retail operations. Topics include store location
and layout, merchandise buying and planning, legal and ethical issues, promotion, pricing,
human resource management, financial planning, information systems, and customer services.
Prerequisite: MKT 320.
MKT 380 Advertising 3 cr
Study of the fundamentals of advertising from a management perspective. Focuses on the
business of advertising and its environment in both domestic and international settings;
creativity; societal and ethical issues; and media planning and selection. Prerequisite: MKT 320.
MKT 381 Personal Selling 3 cr
Application of buyer behavior knowledge to successful selling through presentation,
discussion, and role playing. Emphasis on problem identification and prospecting, establishing
rapport, matching project offerings to buyer needs, handling objections, closing, and business
and social responsibilities of professional sales persons. Prerequisite: MKT 320.
MKT 382 Product and Services Strategy 3 cr
Systematic examination of strategies involved in tangible and intangi-ble, product
decisions. Issues and strategies involved in identifying and implementing the development of
new goods and services for both domestic and international markets are examined in depth, as
well as the management of mature products. Prerequisite: MKT 320.
MKT 384 Market Research 3 cr
Research methods and procedures used to solve marketing problems in consumer and
organizational markets, both domestic and international. Prerequisites: BMS 300 and MKT 320.
MKT 385 Sport and Event Marketing 3 cr
Applications of marketing concepts to sporting, cultural, and charitable activities and
events. Examines the performance, pro-duction, and promotional segments of the sport and event
markets. Prerequisite: MKT 320.
MKT 405 Advanced Business Logistics Management 3 cr
Capstone course for the transportation concentration. Integrates the logistics activities of
shippers with other functional areas, other channel members, and overall organizational strategy.
Also examines the marketing, operations, and financial strategies of transportation carriers.
Topics include issues in international logistics and transportation. Prerequisites: MKT 372 and
375.
MKT 410 Promotional Strategy for Sport and Event Marketing 3 cr
Application of advertising, sales promotion, and personal selling concepts to sporting,
cultural, and charitable activities and events. Topics include promotional event planning, media
relationship, product merchandising, sponsorships, licensing, endorsements, and trade shows.
Prerequisite: MKT 385.
MKT 477 Export-Import Management 3 cr
In-depth examination of exporting and importing with concentration in the areas of
international pricing and governmental assistance. Emphasis on the key practices and procedures
of packing and documentation. Prerequisites: MKT 320 and 336.
MKT 479 Marketing Policy (W) 3 cr
The capstone course for marketing majors. An integration and application of marketing
concepts requiring investigation and analysis of both domestic and international marketing
problems. Prerequisites: Senior standing, MKT 320, 374, and at least three additional marketing
courses.
MKT 481 Sales Management 3 cr
Principles and practices of sales management in planning, organizing, directing, and
controlling, the sales organization in both domestic and international settings. Includes
recruiting, selecting, training, evaluating, compensating, and supervising sales personnel.
Prerequisites: MKT 320 and MKT 381.
MKT 490 Special Topics 3 cr
Designed to provide senior students an opportunity to study selected topics of particular
interest. Prerequisite: permission of department chair and the Associate Dean. (A student may
count no more than 4 hours of Special Topics in the Concentration.)
MKT 492 Seminar: International Business 3 cr
Examines current organizations and practices of domestic and foreign businesses in the
international market; problems of trade and foreign government regulation barriers, investment
opportunities and economic arrangements and developments, the role of the manager in the
rapidly changing economic environments. Prerequisites: senior standing, MKT 320.
MKT 494 Directed Study in Marketing 3 cr
Primarily designed to give superior students an opportunity to study some phase of
marketing of particular interest. Conferences, a bibliography, and a formal research report are
required. Grades are awarded on a satisfactory/unsatisfactory basis. Prerequisites: Junior or
senior standing, a cumulative GPA of 2.5 or better, and approval of the department chair and the
Associate Dean following the evaluation of a written proposal.
MKT 495 Seminar in Sport and Event Marketing 3 cr
Examines ethical and international issues in sport and event marketing. Topics include
the creation and implementation of a marketing plan for a major sporting, cultural, or charitable
event. Prerequisite: MKT 410 or permission of instructor.
MKT 496 Marketing Internship 3 cr
The internship program is designed to give students practical experience in their field of
study. Students will complete directed projects under the supervision of a faculty advisor. No
more than four hours of internships may be counted toward a degree in the College of Business
and Management Studies. Grades are awarded on a satisfactory/unsatisfactory basis.
Prerequisites: Junior or senior standing, a cumulative GPA of 2.5 or better, and approval of the
department chair and the Associate Dean following the evaluation of a written proposal.
MKT 520 Marketing Management 3 cr
The role of the marketing function in the economy. Organization of marketing activities
in a firm. Includes case studies of more complex marketing problems involving the use of
accounting, statistics, economics, and sciences. Prerequisite: MKT 321 or FIN 315.
MKT 521 Business Logistics Management 3 cr
Integration of transportation, inventory, facility locations, infor-mational flow, materials
handling and protective packaging activities into a system for management physical flow of
inbound & outbound products and materials. The total-cost and total-system approaches are
developed in relationship to planning and managing the logistical function within the
organization. Prerequisite: MKT 321.
MKT 522 Industrial Marketing and Sales Management 3 cr
The integration of sales in the marketing functions of private enter-prise, government, and
institutional organizations. Emphasis given to buyer behavior, determining market and sales
potentials, forecast-ing sales, preparing budgets, and establishing territories and quotas.
MKT 523 Research for Marketing Decisions 3 cr
The design, collection, and management of research information for marketing decision
making. Techniques of informational specifi-cation, gathering, analysis and reporting are
developed for the management who both participates in research process and use for decision
making in managing the marketing efforts. Prerequisites: MGT 540, MKT 321 and instructor's
approval.
MKT 524 International Business 3 cr
A study of the various forces of the foreign and international environments such as legal,
political, financial, sociocultural, and economic. These forces influence on the transferability of
business concepts as learned in this country is investigated. Prerequisite: MKT 321.
MKT 525 Marketing in a Global Economy 3 cr
A conceptual and analytic approach to the identification of international marketing
opportunities and the development of action strategies. Case analysis is an important component
of this course. Prerequisites: Graduate foundation courses or their equivalents and MKT 525.
MKT 590 Special Topics 3 cr
Designed to provide graduate students an opportunity to study selected topics. A student
may count no more than 3 hours of Special Topics in the MBA degree program. Prerequisite:
Permission of department chair and director of graduate studies.
MKT 594 Independent Study 3 cr
Readings and research on selected topics. Conferences and formal research report
required. Prerequisite: Permission of department chair and director of graduate studies.

Department of Marketing and Transportation

College of Business and Management Studies