- Public Relations
- Media History
Dr. Mia L. Anderson is an Assistant Professor of Communication at the University of South Alabama (USA). She primarily teaches research methods and various courses in strategic communication. In addition, Dr. Anderson created and teaches a course in sports public relations.
Prior to joining the faculty at USA, Dr. Anderson served as an Assistant Professor of Advertising and Public Relations at the University of Tampa (UT). At UT, she taught advertising courses such as Principles of Advertising, Writing for Advertising, and Advertising Campaigns. She also taught Public Relations Campaigns and Social Media and Society, a course she designed and implemented in 2012. At UT, Dr. Anderson served as faculty advisor to Sigma Phi Lambda Sorority and the UT Advertising Club, and as a member of the UT Diversity Committee.See More
Dr. Anderson's research interests include minority images in advertising, image repair in sports, and the history of African American magazines. Her research has been featured at numerous conferences, as well as in the Journal of African American Studies and the Journal of Sports Media. She is a member of the National Communication Association, the Public Relations Association of Mississippi – Beach chapter, the Public Relations Council of Alabama - Mobile chapter, and the Southern States Communication Association, where she serves as secretary of the Public Relations Division. She serves as Diversity Chair for the Department of Communication, in addition to her role on the department's Graduate Studies committee. Dr. Anderson is an alumna of the Southern Regional Education Board Doctoral Scholars Program and attends the program's annual Compact for Faculty Diversity Institute on Teaching and Mentoring.
Dr. Anderson holds a doctorate in Communication and Information Sciences from the University of Alabama (Mass Communication & Media History), a Master's degree in Communication from the University of Tennessee (Broadcasting), and a Bachelor of Arts in Journalism (Advertising) from the University of Georgia.
Refereed Journal Articles
Anderson, M. L. (2015). 'I Dig You, Chocolate City': Ebony and Sepia magazines' coverage of Black political progress, 1971-1977. Journal of African American Studies.
Brown, K. A., Anderson, M. L., & Dickhaus, J. (in press). The impact of the image repair process on athlete endorsement effectiveness. Journal of Sports Media, 11(1)
Brown, K. A., Dickhaus, J. & Long, M. C. (2012). LeBron James and "The Decision": An empirical examination of image repair in sports. Journal of Sports Media, 7(1), 149-176.
Invited Book Chapters
Anderson, M. L. (2014). American Magazines, 1740-1900. In Wm. D. Sloan (Ed.), The Media in America: A History (9th ed.). Northport, AL: Vision Press.
Long, M. C. (2012). Beyond the press release: Social media as a tool for consumer engagement. In H. N. Al-Deen & J. A. Hendricks (Eds.), Social Media: Usage and Impact. Lanham, MD: Lexington Books.
Anderson, M. L. (2014). Review of the book Spike Lee's America, by David Sterritt. Interdisciplinary Humanities, 31(3), 149-152.
For more publications by Dr. Anderson, please see her CV.