Dr. Mia Anderson
Office Hours

CB RM# 292
 
M 10:00-1:00, T 9:30-12:30
 
Ph: (251) 380-2813
 
Dr. Mia Anderson
Assistant Professor
Department of Communication

Research Interests

  • Advertising
  • Public Relations
  • Media History

Bio

Dr. Mia L. Anderson is an Assistant Professor of Communication at the University of South Alabama (USA). She primarily teaches research methods and various courses in strategic communication. In addition, Dr. Anderson created and teaches a course in sports public relations.

Prior to joining the faculty at USA, Dr. Anderson served as an Assistant Professor of Advertising and Public Relations at the University of Tampa (UT). At UT, she taught advertising courses such as Principles of Advertising, Writing for Advertising, and Advertising Campaigns. She also taught Public Relations Campaigns and Social Media and Society, a course she designed and implemented in 2012. At UT, Dr. Anderson served as faculty advisor to Sigma Phi Lambda Sorority and the UT Advertising Club, and as a member of the UT Diversity Committee.

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Publications

Refereed Journal Articles 

Anderson, M. L. (2015). 'I Dig You, Chocolate City': Ebony and Sepia magazines' coverage of Black political progress, 1971-1977. Journal of African American Studies.

Brown, K. A., Anderson, M. L., & Dickhaus, J. (in press). The impact of the image repair process on athlete endorsement effectiveness. Journal of Sports Media, 11(1)

Brown, K. A., Dickhaus, J. & Long, M. C. (2012). LeBron James and "The Decision": An empirical examination of image repair in sports. Journal of Sports Media, 7(1), 149-176.

 

Invited Book Chapters

Anderson, M. L. (2014). American Magazines, 1740-1900. In Wm. D. Sloan (Ed.), The Media in America: A History (9th ed.). Northport, AL: Vision Press.

Long, M. C. (2012). Beyond the press release: Social media as a tool for consumer engagement. In H. N. Al-Deen & J. A. Hendricks (Eds.), Social Media: Usage and Impact. Lanham, MD: Lexington Books.

 

Book Reviews

Anderson, M. L. (2014). Review of the book Spike Lee's America, by David Sterritt. Interdisciplinary Humanities, 31(3), 149-152.

For more publications by Dr. Anderson, please see her CV.