Patricia Mark
Office Hours

CB RM# 298
 
T 10-11 & 2-3, W 1:00-3:00
TR 10-11 &2-3
 
Ph: (251) 380-2802
 
Patricia Mark
Dr
Associate Professor, Department of Communication

Bio

Dr. Patricia Mark is an Associate Professor in the Department of Communication. She received her B.A. and M.B.A. degrees from the University of South Alabama, her D.E.S.C.A.F degree from Ecole Superieure de Commerce in Pau, France and her Ph.D. from the University of Southern Mississippi where she specialized in advertising and public relations. Dr. Mark teaches courses in media planning, strategic writing, promotions and campaign strategy. Her major research area is organizational branding.

Publications

Peer-Reviewed Academic Articles

Mark, P. & Toelken, K. (in-press). Poisoned by a toxic brand: A worst case scenario of employer branding A Case Study of a Fortune 100 Technology Firm. The Organization Development Journal.

Toelken, K., & Mark P. (in-press). BisLogic: Building an employer brand through corporate image, personality, identity and reputation. i-manager’s Journal on Management.

Mark, P., & McPherson, J. (2009, Summer). Institutional review boards and public relations/mass communication research: Furthering the conversation. [On-line]. Public Relations Journal, (3), 3. Available at: www.prsa.org/prjournal

Mark, P. (2008, June). Redefining business communication courses to enhance student employability. [On-line]. B>Quest (Business Quest). Available at: www.westga.edu/~bquest/

Mark, P., & Braley, E. (2009, February). Fractured brands: Perceptions of Mississippi Gulf Coast residents toward the property and casualty insurance industry before and after Hurricane Katrina and their effect on brand equity. [On-line]. B>Quest (Business Quest). Available at: www.westga.edu/~bquest/

For more publications by Dr. Mark, please see her CV.


Courses

Public Speaking
Public Relations Campaigns
Integrated Communication
Advertising Campaigns
Creative Strategy
Media Planning
Principles of Public Relations
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