Strategic Communication

  • Students
  • Student presenting
  • Group Presentation
  • Student presenting
  • Example of Campaign Work
 
Do you thrive in a fast-paced environment? Do brands in the digital age fascinate you? Our integrated mix of advertising, visual communication, and public relations builds students’ proficiency in research, planning, data analysis, writing, creative problem solving, digital media and campaign execution. Our graduates land jobs as account executives, media planners, public information officers, PR directors, brand managers and digital strategists.

 

Major Requirements

CA 101: Introduction to Mass Media
CA 220 (W): Writing Communication Media
CA 260: Digital Writing and Production
CA 300: Fundamentals of Communication Research
CA 445: Ethics and Social Responsibility 

Concentration Requirements

Required:
CA 224: Introduction to Strategic Communication
CA 321: Media Planning
CA 324 (W): Strategic Writing
CA 381: Strategic Publication Design
CA 485: Cases in Strategic Communication
CA 486: Strategic Campaigns or CA 487: Tideline Agency

Choose 3 classes from one of the following groups:

Group 1 - Advertising: Choose between Group A and Group B

A. Account Management

Required:
CA 324 (W): Strategic Writing
CA 381: Strategic Publication Design
CA 384: Account Management

Choose two:
CA 322 (W): Creative Strategy
CA 470: Audience Dynamics
CA 474: Consumer Sales Promotion
CA 496: Professional Studies- Internship

B. Visual Communication

Required:
CA 271: Visual and Message Communication
CA 322(W): Creative Strategy
CA 371: Branding and Visual Message Communication
CA 471: Professional and Creative Portfolio

Choose one:
CA 383: Digital Photography
CA 496: Professional Studies- Internship

Group 2: Public Relations:

Required:
CA 324(W): Strategic Writing
CA 381: Strategic Publication Design

Choose 3:
CA 323: Sports PR
CA 325: Applied Communication Workshop
CA 326: Event Planning
CA 387(W): Magazine and Feature Writing
CA 453: Political Communication- Process and Effects
CA 470: Audience Dynamics
CA 496: Professional Studies- Internship