Strategic Communication

  • Students
  • Student presenting
  • Group Presentation
  • Student presenting
  • Example of Campaign Work
 
Do you thrive in a fast-paced environment? Do brands in the digital age fascinate you? Our integrated mix of advertising, visual communication, and public relations builds students’ proficiency in research, planning, data analysis, writing, creative problem solving, digital media and campaign execution. Our graduates land jobs as account executives, media planners, public information officers, PR directors, brand managers and digital strategists.

 

Major Requirements

CA 101: Introduction to Mass Media
CA 220 (W): Writing Communication Media
CA 260: Digital Writing and Production
CA 300: Fundamentals of Communication Research
CA 445: Ethics and Social Responsibility 

Concentration Requirements

Required:
CA 224: Introduction to Strategic Communication
CA 321: Media Planning
CA 324 (W): Strategic Writing
CA 381: Strategic Publication Design
CA 485: Cases in Strategic Communication
CA 486: Strategic Campaigns or CA 487: Tideline Agency

Choose 3 classes from one of the following groups:

Group 1:  Advertising

A.  Account Management
     Required:  CA 384

B.  Visual Communication
     Required: CA 371, CA 471   


Group 2:  Public Relations

Choose 9 hours from any of the 300/400 level courses listed below.

Strategic Communication elective courses:
CA322, CA323, CA325, CA371, CA383, CA384, CA387, CA453, CA455, CA470, CA471,
CA474, CA496