Transmitter/encoder/sender : Is responsible for encoding and transmitting messages/ideas using symbols. Includes oral, written, electronic, or any other kind of ‘symbolic’ generator-of-messages depending on their communication skills, attitudes, knowledge, social system, and culture.

1. Encoding envelope : understanding within which sender forms communication (personal outlook, situational dynamics, culture, ideology)
2. Encoded content : selecting of actual text, symbols, and context for communication (formation of thoughts and ideas with nuances and taking into account audience , script, sound, visuals).