Marketing
 

BSBA in Marketing - Concentration: Marketing Management
The marketing management concentration prepares students for entry-level positions in sales and sales management, retailing, advertising, marketing management and marketing research.

Required Courses:
MKT 336 International Marketing
MKT 374 Buyer Behavior

MKT 375 Supply Chain Management
MKT 380 Integrated Marketing Communication
MKT 382 Brand Management
MKT 384 Market Research
MKT 385 Services Marketing
MKT 479 Marketing Policy (W)

Electives (choose one):
MKT 350 Internet Marketing
MKT 376 Industrial Marketing
MKT 379 Retailing
MKT 381 Sales Management and Personal Selling

BSBA in Marketing - Concentration: International Business
The marketing-international business concentration prepares students for positions with import-export firms, international departments of domestic firms and firms based throughout the world.

Required Courses:
ECO 330 Current Global Economic Issues
MGT 334 International Management
MKT 336 International Marketing
MKT 374 Buyer Behavior
MKT 384 Market Research

MKT 477 Export-Import Management
MKT 479 Marketing Policy (W)
MKT 492 Seminar in International Business

Electives (select one):
MKT 350 Internet Marketing
MKT 375 Supply Chain Management
MKT 376 Industrial Marketing
ECO 363International Economics

It is recommended that marketing-international business students take the following courses as their non-business electives:
IS 100 Global Issues
GEO 114 Introduction to Human Geography
GEO 312 World Economic Geography

Proficiency in a Second Language:
Marketing-international business students are required to demonstrate introductory-level proficiency in a second language. Students can either pass a foreign language proficiency examination (administered by the University of South Alabama Department of Foreign Languages and Literature) or complete the second semester of any approved elementary sequence in a foreign language.

BSBA in Marketing - Concentration: Real Estate

The marketing real estate concentration provides great opportunities.
• Real estate accounts for nearly half of the privately owned wealth in the United States.
• It serves as collateral for home mortgages and other financial assets.
• Every business either owns or rents.
• It is frequently the largest part of the retirement assets for a typical family.
• Private investors want the knowledge for their own accounts.
• Professional trade groups in real estate require education as a prerequisite to full membership.
• All states require education prior to the application for a state real estate license to perform certain duties.

An undergraduate concentration in real estate is excellent preparation for a number of positions:
Appraisal - Appraisers are needed to provide a professional estimate of value. These services are used by banks, state and federal government agencies, and private individuals.

Brokerage - Real estate brokers serve as employees of or agents of clients. An agent may be employed by a buyer to locate a property, by a seller to locate a buyer or by an owner to find tenants for a building.

Government - A number of government agencies employ real estate specialists to assist with condemnation, foreclosures, community development, housing and taxation.

Required Courses:
MKT 336 International Marketing
MKT 345 Real Estate
MKT 348 Real Estate Valuation
MKT 374 Buyer Behavior
MKT 384 Marketing Research

MKT 445 Real Estate Finance & Investments
MKT 448 Real Estate Law
MKT 479 Marketing Policy (W)

Electives (select one):
FIN 343 Money Markets and Financial Institutions
FIN 345 Principles of Insurance
FIN 420 Investments
MGT 345Small Business Management

 

 
text only
Press Room Contact Us Mitchell College of Business