University of South Alabama, Office of Public Relations
August 26, 2008
Contact: Jennifer Ekman, Office of Public Relations, (251) 460-6211
USA Unveils New Athletic and Marching Band Logo

(For high-resolution samples of the new logo, go to the USA home page at

The University of South Alabama has unveiled a new logo for all its athletic programs and marching band – an aggressive and stylized Jaguar profile incorporating USA’s signature American flag colors of red, white and blue.

The new logo was stimulated by the creation of the new football and marching band programs at USA. The two programs were advocated last year by students, culminating in a student petition drive across campus. In December 2007, the USA Board of Trustees voted unanimously to start an NCAA-sanctioned football team and marching band program on campus. The football team will play its first games in fall 2009.

Last spring, USA President Gordon Moulton assembled a logo committee representing faculty, staff, students, alumni, friends and the athletic department to review USA’s sports and marching band branding.

“With the coming of our football and marching band programs next fall, many members of our University community felt that it was a good time to review our sports-related logos,” Moulton said.

“I believe our logo committee, with the help of talented University of South Alabama artists, has created a new look that captures the excitement and enthusiasm of our students and alumni, as well as the growing strength of our athletic and marching band programs. The new logo produces a shiver of pride among Jaguar supporters on campus and around the world.”

USA Athletic Director Joe Gottfried said, “With the football program being added and the marching band, there’s a lot of excitement around the University. This is the perfect time for us to come up with the new logo.”

Members of the 14-person committee led by USA’s Office of Public Relations are: Jennifer Edwards, 2007-08 Student Government Association president; Caitlin Collins, 2008-09 Student Government Association president; Jon Garcia, Student Government Association representative; Joe Gottfried; Joey Jones, USA head football coach; Elise Jones, graphic artist and wife of Coach Jones; John Singletary, athletic equipment manager; Matt Johnson, a USA alumnus and graphic arts instructor in the department of art in the College of Arts and Sciences; Dianne Marshall, director of publication services; Scott Donaldson, graphic artist in publication services; Dr. David Stearns, associate vice president for enrollment services; Duwan Walker, assistant football coach; Butch Emmons, director of auxiliary enterprises; and Keith Ayers, director of public relations.

As part of the committee, four professional artists affiliated with USA designed the logo. They are Matt Johnson, Dianne Marshall, Scott Donaldson, and Elise Jones.

The new design will be the official wordmark/logo for all USA athletics and marching band activities. It will replace the previous Jaguar heads and stalking Jaguars. Baseball and softball will continue to be allowed to use, as a part of their uniforms, the historic interlocking “SA.”  The University’s academic logo, the interlocking “USA” in a box, will not change.

For more information, go to the USA home page at

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USA Logo