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MKT 336: International Marketing: Citation Style Guides
Secondary/Data Sources

This assignment guide was created to assist students in locating secondary/data sources for the course related international marketing group projects.

The fundamental objective of the project is to develop a thorough understanding of the opportunities and challenges involved in developing and marketing products and services for global markets.

The guide focuses on suggested strategies and best places to begin research efforts. For information & assistance in using any of the sources, please contact library staff:

• In person, at the MCOB Library Service Desk
• By phone @ 251-414-8067
• By email @ dlharrington@usouthal.edu

For specialized assistance, please contact the Business Reference Librarian to set up a consultation appointment:

• By phone @ 251-460-7998
• By email @ dlharrington@usouthal.edu

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Introduction	Competitive Analysis/Industry	Marketing Plan/4 P's
Country Analysis	Demographics/Target Market	Advertising/Promotion
Export/Import	Brand/Product	Citation Style Guides

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Citation Sources:

[For assistance in writing your papers, contact the University Writing Center.]

American Psychological Association (APA)

American Psychological Association (APA) Format (Purdue)

Publication Manual of the American Psychological Association, 6th ed.
MCOB Reference BF 76.7 .P83 2010

Other

Online! Citation Styles

Uncle Sam - Brief Guide to Citing Government Publications

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Last Updated: 2/10/08 DLH