Market Share/Rankings
This guide lists sources which provide company market share & rankings data.
The guide focuses on suggested strategies and best places to begin research efforts. For information & assistance in using any of the sources, please contact library staff:
Market share is the percentage of the total industry sales of a given type of product or service that are attributable to a given company.
Market share information or total sales for an industry may also be located in some industry sources.
Business and Company Resource Center [AVL Access for community researchers]
Provides access to the well-known titles Business Rankings and Market Share Reporter which provide rankings and market share data by SIC Code.
To locate rankings/market share information for a specific company:
- Click on the 'Company' graphic from the database home page
- Search for your company by name or ticker symbol and choose 'ultimate parent'
- From the results list, click on the specific company name
- Once on the company page, look across the top of the screen and click on the 'Rankings' tab
- Two tabs are available from the rankings screen; (1) Rankings ; and (2) Market Share.
- Review the tabs across the top of the screen for further information including news, investment reports, etc.
Note: At the top of the source list, you may ... 'Click to see Companies in ... ranked by revenue' from the Ward's Directory.
To search the Business Rankings Annual/Market Share Reporter by SIC Code :
- Click on the 'Advanced Search' graphic on the main page
- Use the pull-down menu to select 'Rankings' from the Content Area at the top of the screen.
- Use the pull-down menu to select a search category (SIC Code, full-text, industry description, etc.) and enter a term in the search box.
- Next, click on the green 'search' button at the bottom of the screen.
Business Source Premier (EBSCO) [AVL Access for community researchers]
For market share/business rankings articles:
- Click on the 'Advanced Search' tab at the top of the search page
- In the first search box, use the pull-down menu and select 'IC NAICS Code or Description' and enter the NAICS Code for your company
- In the second search box enter 'market share' and use the pull-down menu to select 'subject term'
- Click the 'search' button at the top of the screen
- Browse articles
- Enter the name of your company as an additional search term as needed
List of the Fortune 500 Companies (CNN Money)
The Fortune 500 ranking of the nation's largest companies.
The MCOB Library has the latest year of Fortune Magazine. The Fortune 500 Special Issue appears in an April issue each year.
Special Issues: Lists of Lists
"The List of Lists is a database of ranked listings of companies, people and resources freely available on the Internet. Content comes from a number of sources including: Specialissues.com, Gary Price's "ResourceShelf" and individual users of the LOL." Provides ranking information and sometimes market share information arranged by industry description.
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If no other information is found, divide the total sales for your industry as listed in the industry sources, by the total sales for your company and list that figure as an approximate. State whether the figure is for public companies, private companies, or both. Create a comparison report of companies in your industry with 'Total Revenue' figures for each using Mergent/FIS Online.
Mergent Online
- Do a 'Basic Search' for the company name or ticker symbol.
- Click on the company name on the next search screen.
- Click on the 'Create Report' tab across the top of the next screen.
- Click on the link to the right 'Comparison Reports.'
- Next, click on the link to 'Compare Company Against Industry.'
- On the form:
- Select Comparison Report Type - All Companies
- Report Item Selection (Category - Financial Summary)
* (SubCategory - Total Revenue)
* Click on 'Add Report Item' *can also click on 'Include industry average'
* Click 'Create Report
- Click download -- will be an .csv file that can be uploaded into Excel.
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Last Updated: 1/13/09 DLH
