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Company SWOT Analysis
This guide lists sources which provide information to prepare a company's SWOT Analysis.
The guide focuses on suggested strategies and best places to begin research efforts. For information & assistance in using any of the sources, please contact library staff:
| Reference Point |
A recent example of a SWOT analysis for the company you are researching may serve as an excellent reference point. After reviewing the example, an environmental scan will reveal updates that need to be made.
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| Internal Analysis |
Research the specific company's functional areas/value chain (marketing, human resources, operations, logistics, etc.) through business media to determine strengths and weaknesses.
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| External Analysis |
Research the industry or industries that the company fits into as well as consumer and environmental trends/forecasts to determine opportunities and threats.
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| Competitive Analysis |
Compare your company's performance with other companies in the industry especially in the area of financial performance and the company's ability to meet consumer trends/demand based on rankings/market share. |
Reference Point:
Business Source Premier [AVL Access for community researchers]
(EBSCO) - Datamonitor Company Profiles
For an example of a SWOT analysis of a specific company (not all companies will have these available):
- Click on the 'Advanced Search' tab at the top of the search page.
- In the first search box, use the pull-down menu and select 'CO company entity' and enter the name of your company. Note: Company names may be entered in various ways--ex. IBM versus International Business Machines.
- In the second search box, leave as 'Select A Field (Optional)' and enter SWOT.
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Last Updated: 7/22/07 DLH
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