University Bulletin 2020-2021

Print Bulletin Page

Communication (BA) - Strategic Communication Concentration

Bulletin Page Content

General Education Requirements (53-57 Hours)

Area I - Written Composition (2 Courses, 6 Hours)

  1. 3 hours:  EH 101

  2. 3 hours:  EH 102

Area II - Humanities & Fine Arts (4 courses, 12 hours.  arts and sciences majors take 5 Courses, 15 Hours)

  1. 3 hours:  CA 110

  2. 3 hours from:  EH 215, EH 216, EH 225, EH 226, EH 235, EH 236

  3. 3 hours from:  ARH 100, ARH 103, ARH 123, ARS 101, DRA 110, MUL 101

  4. 6 hours from:  AFR 101, ARH 100, ARH 103, ARH 123, ARH 203, ARS 101, CLA 110, DRA 110, EH 215, EH 216, EH 225, EH 226, EH 235, EH 236, LG 101, LG 102, LG 111, LG 112, LG 121, LG 122, LG 131, LG 132, LG 141, LG 142, LG 151, LG 152, LG 153, LG 171, LG 172, LG 173, LG 201, LG 202, LG 211, LG 212, LG 213, LG 221, LG 222, LG 231, LG 232, LG 234, LG 241, LG 242, LG 251, LG 252, LG 271, LG 272, LG 273, LGS 101, LGS 102, LGS 106, LGS 107, LGS 110, LGS 111, LGS 131, LGS 141, LGS 142, LGS 161, LGS 162, LGS 171, LGS 172, LGS 181, LGS 182, LGS 201, LGS 202, LGS 206, LGS 207, LGS 210, LGS 211, LGS 241, LGS 242, LGS 261, LGS 262, LGS 281, LGS 282, MUL 101, PHL 110, PHL 120, PHL 121, PHL 131, PHL 231, PHL 240, REL 100, REL 200, REL 201

Area III – Natural Sciences & Mathematics (3 Courses & Labs, 11-14 Hours)

  1. 3-4 hours from:  MA 110, MA 112, MA 113, MA 115, MA 120, MA 125, MA 126, MA 227, MA 237, MA 238

  2. 8-10 hours from:  AN 121 & AN 121L, BLY 101 & BLY 101L or BLY 121 & BLY 121L, BLY 102 & BLY 102L or BLY 122 & BLY 122L, CH 101 & CH 101L, CH 103 & CH 103L, CH 131 & CH 131L, CH 132 & CH 132L, GEO 101 & GEO 101L, GEO 102 & GEO 102L, GY 111 & GY 111L, GY 112 & GY 112L, MAS 134 & MAS 134L, PH 101 & PH 101L, PH 104 & PH 104L, PH 114 & PH 114L, PH 115 & PH 115L, PH 201 & PH 201L, PH 202 & PH 202L

Area IV – History, Social & Behavioral Sciences (4 Courses, 12 Hours)

  1. 3 hours from:  HY 101, HY 102, HY 135, HY 136

  2. 9 hours from:  AN 100, AN 101, CA 100, CA 211, CJ 105, ECO 215, ECO 216, GEO 114, GEO 115, GS 101, HY 101, HY 102, HY 135, HY 136, IS 100, IST 201, NAS 101, PSC 130, PSY 120, PSY 250, SY 109, SY 112

Area V (3 Courses, 9-10 Hours)

  1.  Foreign Language. 6 hours from any one group:

    LG 101 & LG 102, LGS 106 & LGS 107, LGS 110 & LGS 111, LG 111 & LG 112 or proficiency test or LG 113, LG 121 & LG 122, LG 131 & LG 132 or proficiency test or LG 134, LGS 131 & LGS 132, LG 141 & LG 142, LGS 141 & LGS 142, LG 151 & LG 152 or proficiency test or LG 153, LGS 161 & LGS 162, LG 171 & LG 172 or LG 173, LGS 171 & LGS 172, LGS 181 & LGS 182

    Students may fulfill the foreign language requirement by passing a proficiency test offered by the Department of Modern and Classical Languages at the level equivalent to the second semester of the foreign language sequence, or by passing another test (e.g., AP (Advanced Placement) or CLEP (College Level Examination Program) at the equivalent level). Students who pass a proficiency test at the level equivalent to first semester of the foreign language sequence are required to complete only the second semester and will fulfill the foreign language requirement with 3 credit hours of course work. 

  2. Natural Sciences/Math. 3-4 hour lab science or math/stat course from:

    AN 121 & AN 121L, BLY 101 & BLY 101L or BLY 121 & BLY 121L, BLY 102 & BLY 102L or BLY 122 & BLY 122L, CH 101 & CH 101L, CH 103 & CH 103L, CH 131 & CH 131L, CH 132 & CH 132L, GEO 101 & GEO 101L, GEO 102 & GEO 102L, GY 111 & GY 111L, GY 112 & GY112L, MAS 134 & MAS 134L, PH 101 & PH 101L, PH 104 & PH 104L, PH 114 & PH 114L, PH 115 & PH 115L, PH 201 & PH 201L, PH 202 & PH 202L,  ST 210, MA 113- 299 (except 201 and 202).

     

_________________________

Students must complete a 6 credit-hour sequence either in literature (Area II – EH 215 & EH 216, EH 225 & EH 226, or EH 235 & EH 236) or history (Area IV – HY 101 & HY 102 or HY 135 & HY 136)

All undergraduates must complete two designated writing credit (W) courses, at least one of which must be in the student's major or minor. 

Major Requirements (42 Hours)

Communication Core (5 Courses, 15 Hours)

  1. CA 101, CA 220 (W), CA 260, CA 300, CA 445

Strategic Communication Concentration (6 Courses, 18 Hours)

  1. CA 224, CA 271, CA 321, CA 324, CA 485, CA 486/CA 487

Group 1:  Advertising

  1. Account Management:  Required: CA 384  Choose 6 additional hours from any of the 300/400 level elective courses listed below
  2. Visual Communication:  CA 371, CA 471  Choose 3 additional hours from any of the 300/400 level elective courses listed below

Group 2:  Public Relations 

    1. Choose 9 hours from any of the CA 300/CA 400 level elective courses listed below.

Strategic Communication elective courses 

CA 322, CA 323, CA 325, CA 340, CA 354, CA 371, CA 383, CA 384, CA 387, CA 440, CA 453, CA 455, CA 456, CA 470, CA 471, CA 474, CA 496

Minor Requirements (18-24 Hours)

A minor is required for this degree program


 

 

 


 

 

  

Multiple Degree Plans available.  Select to view Option:

Communiction (BA) :  Strat Comm Acct. Mgt. (120 Total Hours)

First Year - Fall Semester

Course ID Course Description Hours
CAS 100 First Year Experience 2
EH 101  English Composition I 3
CA 110 Public Speaking 3
Math *Area III, A 3
CA 101 Introduction to Media 3
     
      Total Hours 14 

First Year - Spring Semester

Course ID Course Description Hours
EH 102 English Composition II 3
Literature *Area II, D 3
CA 220 (W) Writing for Communication Media 3
Lab Science *Area III, B 4
History  *Area IV, A 3
     
      Total Hours 16 

Second Year - Fall Semester

Course ID Course Description Hours
Language *Area II, B 3
Lab Science *Area III, B 4
CA 224 Introduction to Strategic Media 3
CA 260 Digital Writing and Production 3
Fine Arts *Area II, C 3
     
      Total Hours 16 

Second Year - Spring Semester

Course ID Course Description Hours
Language *Area II, B 3
Humanities/Fine Arts *Area II, E 3
History/SBS *Area IV, B 3
Lab Science *Area III, B 4
CA 271 Strategic Publication Design 3
     
      Total Hours 16 

Third Year - Fall Semester

Course ID Course Description Hours
CA 300 Fundamentals of Communication Research 3
CA 321  Media Planning 3
CA 324 (W) Strategic Writing 3
History/SBS *Area IV, B 3
Humanities/Fine Arts *Area II, E 3
     
      Total Hours 15 

Third Year - Spring Semester

Course ID Course Description Hours
Humanities/Fine Arts  *Area II, E 3
CA choose ***Communication elective 3
Minor **Minor course 3
Minor **Minor course 3
Minor  **Minor course 3
     
      Total Hours  15

Fourth Year - Fall Semester

Course ID Course Description Hours
History/SBS *Area IV, B 3
CA 485 Cases in Strategic Communication 3
CA 384 Account Management 3
Minor **Minor course 3
Minor **Minor course 3
      
      Total Hours 15

Fourth Year - Spring Semester

Course ID Course Description Hours
Elective ****Elective hours 3
CA 445  Ethics and Social Responsibility in Communication 3
CA 486 or CA 487 Strategic Campaigns/Tideline Student Agency 3
CA Choose ***Communication elective 3
Minor **Minor course 3
     
      Total Hours  15
Notes
* See Degree Requirements
**All Arts and Sciences majors require a minor between 18 and 24 hours. This plan incorporates a 18 hour minor.
***Courses may be selected from from CA 322, CA 323, CA 325, CA 340, CA 354, CA 371, CA 383, CA 384, CA 387, CA 440, CA 453, CA 455, CA 456,          CA 470, CA 471, CA 474, CA 496
****The number of elective hours required will depend on the number of hours required by your minor. Work with your advisor to determine the number of elective hours you must take.



Communiction (BA) : Strat Comm PR (120 Total Hours)

First Year - Fall Semester

Course ID Course Description Hours
CAS 100 First Year Experience  2
EH 101 English Composition I 3
CA 110 Public Speaking 3
Math *Area III, A  3
CA 101 Introduction to Media 3
     
     
      Total Hours  14

First Year - Spring Semester

Course ID Course Description Hours
EH 102 English Composition II 3
Literature *Area II, D 3
CA 220 (W) Writing for Communication Media  3
Lab Science *Area III , B 4
History *Area IV, A 3
     
      Total Hours  16

Second Year - Fall Semester

Course ID Course Description Hours
Language *Area II, B 3
Lab Science *Area III, B 4
CA 224 Introduction to Strategic Media
CA 260 Digital Writing and Production 3
Fine Arts *Area II, C 3
     
     
     
      Total Hours  16

Second Year - Spring Semester

Course ID Course Description Hours
Language *Area II, B 3
Humanities/Fine Arts *Area II, E 3
History/Social and Behavioral Sciences *Area IV, B 3
Lab Science *Area III, B 4
CA 271 Strategic Publication Design
     
      Total Hours 16 

Third Year - Fall Semester

Course ID Course Description Hours
CA 300 Fundamentals of Communication Research
CA 321 Media Planning 3
CA 324 (W) Strategic Writing 3
History/Social and Behavioral Sciences *Area IV, B
Humanities/Fine Arts *Area II, E
     
      Total Hours  15

Third Year - Spring Semester

Course ID Course Description Hours
Humanities/Fine Arts *Area II, E 3
CA choose ***Communication elective  3
Minor **Minor course 3
Minor **Minor course 3
Minor **Minor course 3
     
     
     
      Total Hours 15 

Fourth Year - Fall Semester

Course ID Course Description Hours
History/Social and Behavioral Sciences *Area IV, B 3
CA 485 Cases in Strategic Communication
CA choose ***Communication elective 3
Minor **Minor course 3
Minor **Minor course 3
     
      Total Hours 15 

Fourth Year - Spring Semester

Course ID Course Description Hours
Elective ****Elective hours
CA 445 Ethics and Social Responsibility in Communication
CA 486 or CA 487 Strategic Campaigns/Tideline Student Agency
CA choose  ***Communication elective
Minor **Minor course 3
     
      Total Hours  15
Notes
*See Degree Requirements
  **All Arts and Sciences majors require a minor between 18 and 24 hours. This plan incorporates an 18 hour  
***Courses may be selected from CA 322, CA 323, CA 325, CA 340, CA 354, CA 371, CA 383, CA 384, CA 387, CA 440, CA 453, CA 455, CA 456, CA 470, CA 471, CA 474, CA 496
****The number of elective hours required will depend on the number of hours required by your minor. Work with your advisor to determine the number of elective hours you must take.

 

 

Communiction (BA) : Strat Comm Vis. Comm. (120 Total Hours)

First Year - Fall Semester

Course ID Course Description Hours
CAS 100  First Year Experience 2
EH 101 English Composition 3
CA 110 Public Speaking 3
Math *Area III, A
CA 101 Introduction to Media 3
     
     
      Total Hours  14

First Year - Spring Semester

Course ID Course Description Hours
EH 102 English Composition Ii 3
Literature *Area II, D 3
CA 220 (W) Writing for Communication Media 3
Lab Science *Area III, B 4
History *Area IV, A 3
     
      Total Hours 16 

Second Year - Fall Semester

Course ID Course Description Hours
Language *Area II, B 3
Lab Science *Area III, B 4
CA 224 Introduction to Strategic Media 3
CA 260 Digital Writing and Production 3
Fine Arts *Area II, C 3
     
     
     
      Total Hours 16 

Second Year - Spring Semester

Course ID Course Description Hours
Language *Area II, B 3
Humanities/Fine Arts *Area II, E 3
History/Social and Behavioral Sciences *Area IV, B 3
Lab Science *Area III, B 4
CA 271 Strategic Publications Design 3
     
      Total Hours  16

Third Year - Fall Semester

Course ID Course Description Hours
CA 300 Fundamentals of Communication Research 3
CA 321 Media Planning 3
CA 324 (W) Strategic Writing 3
History/Social and Behavioral Sciences *Area IV, B 3
Humanities/Fine Arts *Area II, E 3
     
      Total Hours 15 

Third Year - Spring Semester

Course ID Course Description Hours
Humanities/Social and Behavioral Sciences *Area II, E 3
CA choose ***Communication Elective 3
Minor **Minor course 3
Minor **Minor course 3
Minor **Minor course 3
     
     
      Total Hours 15 

Fourth Year - Fall Semester

Course ID Course Description Hours
History/Social and Behavioral Sciences *Area IV, B 3
CA 485 Cases in Strategic Communication 3
CA 371 Branding & Visual Messages 3
Minor **Minor course 3
Minor **Minor course 3
     
      Total Hours 15 

Fourth Year - Spring Semester

Course ID Course Description Hours
Elective ****Elective hours 3
CA 445 Ethics and Social Responsibility in Communication 3
CA 486 or CA 487 Strategic Campaigns/Tideline Student Agency 3
CA 471 Prof & Creative Portfolio 3
Minor **Minor course 3
     
      Total Hours  15
Notes
*See Requirements
**All Arts and Sciences majors require a minor between 18 and 24 hours. This plan incorporates an 18 hour minor.
   ***Courses may be selected from CA 322, CA 323, CA 325, CA 340, CA 354, CA 371, CA 383, CA 384, CA 387, CA 440, CA 453, CA 455, CA 456, CA 470, CA 471, CA 474, CA 496
****The number of elective hours required will depend on the number of hours required by your minor. Work with your advisor to determine the number of elective hours you must take. 

 

Department of Communication website
https://www.southalabama.edu/colleges/artsandsci/communication/index.html

The purpose of the Department of Communication is to provide students with core competencies, within the context of a broad liberal arts and sciences curriculum, which will prepare them to be independent, critical thinkers who uphold the highest ethical standards as communication leaders in a global society.

Given this purpose, the Department attempts to meet individual performance and career needs with a flexible curriculum. Students select one of the concentrations offered and confer with their advisors to plan their courses of study. These focused areas of study help prepare students for a variety of careers in the communication field.

The concentrations of study offered in Communication are: Communication Studies, Digital Cinema and Television, Journalism (Multimedia Journalism and Broadcast Journalism), and Strategic Communication. Students pursuing a degree in Communication must also have a minor in another discipline.

All first-time freshmen must successfully complete CAS 100: First Year Experience as a degree requirement. Students must enroll during their first term at USA, except for summer-entry students who must enroll in the fall semester following entry.

Honors in Communication

The Communication Departmental Honors program offers undergraduate students an opportunity to prepare for a graduate program or professional career. Students in this program will use their communication skills to develop a formal research project.

To be awarded Departmental honors in communication, students must:

  1. Complete the standard requirements for the major in communication.
  2. Have an overall institutional GPA of 3.5 or higher (University requirement).
  3. Have a minimum 3.5 GPA in all communication courses (Department requirement).
  4. Complete a communication research methods course (CA 300, mass communication concentrations or CA 424, communication studies concentration) with an earned grade of "B" or higher. This course may be counted toward the communication degree and toward 3 hours of upper division credit.
  5. Complete a minimum of 3 credit hours, and no more than 6 credit hours in the Senior Honors Project, CA 499. Students receiving honors in communication will be required to take a minimum  of 48 hours in communication (including CA 110, Public Speaking).
  6. Successfully defend the final research project during an oral presentation to a faculty committee. It is recommended that the student present a summary of the project during the Department's colloquium series and/or another appropriate public forum.

Application procedure - Students must:

  1. Have earned an overall institutional GPA of 3.5 or higher and a minimum 3.5 GPA in all communication courses.
  2. Apply by April 1 of their junior year.
  3. Receive agreement of a tenure-track faculty member of the Department of Communication to serve as mentor, and obtain a letter of recommendation from that faculty member.
  4. Receive permission of the Department Chair.