Alumni Job Opportunities
Digital Marketing Manager - Brett Robinson
Responsible for the coordination, execution, management, and reporting of all internet marketing campaigns. The Digital Marketing Manager will advise upper level management on how best to optimize website design, content, campaigns, sales, and customer experience.
Minimum Skills and Abilities Required:
Bachelor’s Degree in Marketing, Business, or other related field
Three (3) years experience in developing and executing SEO campaigns with a proven track record for success
Professional manner and a high energy level; exhibits a positive attitude.
Advanced knowledge of website analysis
Advanced Knowledge and experience using Google Analytics
Web Analytics Certification
Knowledge and Experience in PPC campaigns
Proficient Computer skills including Excel, Word, and Access
Ability to work self-directed, under pressure, meet deadlines, and manage multiple projects simultaneously
Excellent communication skills both written and oral
Essential Functions and Responsibilities:
Serves as a representative of Brett/Robinson, displaying courtesy, tact, consideration,
and discretion in all interactions with owners, guests, and co-workers
Coordinate, execute and manage all internet marketing campaigns
Implement, measure and adjust SEO campaigns to meet company goals
Communicate and deliver presentations to upper level management on SEO strategies, campaigns, and ROI
Track marketing metrics illustrating the effectiveness, results and ROI of internet marketing campaigns.
Use analytics and creativity to identify areas of opportunity in marketing plans
Design, develop, and manage PPC campaigns
Develop and grow the strategic direction of web analytics for the company
Demonstrate passion for internet marketing by continuously staying abreast of industry news, best practices, attending relevant seminars and participating in web conferences
Reports safety hazards
Attends departmental meetings
Performs other duties as assigned
Ability to work flexible hours, seven days per week
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Minimum 2-5 years of prior SEO and PPC experience.
Marketing Content Manager