B.S.B.A., Management & Marketing, Ashland University, 1986
M.B.A., Finance, Central Missouri State University, 1993
Ph.D., Sport Administration, Florida State University, 2004
In order to truly understand theoretical concepts I believe student life experiences
“in-situ” coupled with real world contemporary examples are the anchors to learning.
This is especially true in the Sport and Event management field where innovative strategies
to keep pace with monetary supply/demand issues continues to change at a rapid pace.
Therefore, experiential learning methodologies in the form of service learning activities
and case study assignments become extremely integral for students attempting to understand
“how” to organize sport, athletic, entertainment, and recreation events and programs.
In addition to understanding “how” things work in the sport and entertainment arenas,
students must also comprehend “why” certain decisions are made over other alternative
methods. Consequently, to stimulate student knowledge toward “why” decision are made
I embrace the Socratic teaching philosophy where maieutic (series of questions and
answers) dialectical exchange readily occurs to draw students closer to logical reasoning
and rational decision making.
A great deal of my research is applied in nature where practical solutions are offered
to sport and entertainment agencies to address authentic problems. In the main my
research endeavors are geared toward the production of empirical studies weighing
the value of sport and entertainment events, facilities, and programs. More specifically,
economic and fiscal impact assessments for the Senior Bowl College All-Star Football
game, BayFest Music Festival, and an assortment of other Professional, NCAA Championship,
Amateur Sport, and Governmental agencies. This main research line along with secondary
research investigations germane with sport participant/spectator attitudinal preferences
to formulate marketing plans, sport and event tourism programming, and the develop
of sport event management policies has led to publications in international academic
journals, book chapters, and an assortment of conference proceedings presented in
the United States, Europe, and Australia.
Service to University
Served on Faculty Senate, Chair of the College of Education Faculty Council, and
HPELS Department Program Director. Numerous other committee work since arriving at
the University of South Alabama in 2003 includes curriculum development, assessment,
writing, marketing and the creation of new courses of study at the undergraduate and
Service to Community
Coordinate over 200+ students every semester at sport and recreation events as part
of department service learning initiatives where student gain knowledge and a deeper
appreciation of community involvement while providing student workers to help Gulf
Coast agencies operate locally hosted events. Past community service outreach collaboration
includes: LPGA; NCAA National Championships, Conference Tournaments and Division I
Male and Female competitions (football, basketball, baseball, softball, soccer, track
& field, X-country); NCAA Post-season College Football Bowl games; Regional and National
amateur qualifier sports tournaments (volleyball, tennis, weight-lifting, boxing,
and rugby); and a number of local road races, fun runs, extreme sports, and outdoor
Also, I have served as an expert witness in numerous legal cases germane with sport
and physical activity negligence claims and helped Gulf Coast government officials
with the building and operations of sport and recreation facility planning and designs.
Serve as an international amateur sport coach every year and help coach and direct
numerous youth athletic teams in the local area.
Previous experience as a professional minor league baseball player and international
basketball participant; intercollegiate head coach, athletic administrator, and sports
facility supervisor; sport development officer in Europe and Australia; and previous
international corporate business work employment suggests I followed the admonition
of the famous Mark Twain to, “Never let school get in the way of your education”.
My own personal international experiences before receiving a Master’s in Business
Administration and the PhD in Sport Administration allows me to share political, economic,
and social perspectives in courses with students going beyond textbook lesson plans
and which, coincide with thinking globally in an attempt to possibly push students
to pursue new challenges beyond their personal comfort zones. I have been extremely
fortunate to have visited, participated in, coached, and administrated at professional,
intercollegiate, amateur, youth, and private enterprise settings around the world.
These experiences have allowed me to see how others socially embrace and operate sport
and entertainment events from a business perspective, which has led to a personal
desire to conduct managerial and event valuation related research.
LS - 276 Introduction to Sport Management
LS - 384 Sport Marketing
LS - 496 Sport Resource and Event Management
LS - 486 Sport Facility Planning and Design
LS - 472 Legal Issues in Sport
LS - 498 Internship in Sport Management
PE - 475 Organization and Administration in Health, PE, and Scholastic Sport
HPE 500 - Supervision in Health, PE & Sport (Graduate)
HPE 594 - Directed Study and Research (Graduate)
PE 278 - Sport and Human Behavior
PE 478 - Coaching Theory
PE 100 - Fitness Concepts
PE 377 - Coaching of Baseball
PE 376 - Coaching of Basketball