Online professional training modules, delivered through USA Online, are built for marketing professionals and entrepreneurs seeking to learn solutions and strategies for real-world digital marketing programs. Participants have ten individual subject modules to choose from.
Participants may take each module individually or may choose one of the bundled tracks and pay a lower rate per course. The completion of each module qualifies participants for 2 hours of Continuing Education credit from the USA Center for Continuing Education.
Digital Marketing Fundamentals
Learn what digital marketing is and how it can help your business and brand.
Search Engine Optimization (SEO) Best Practices
Learn how people can ﬁnd your business and products using search engines like Google.
Learn how to design, create and publish an effective website, including how to work
with a Content Management System (CMS).
Learn how to make smart marketing decisions based on data returned by your digital
Digital Marketing Ethics
Learn about the ethical issues of standard digital marketing activities and the repercussions
it could have on your business/brand..
Learn how to effectively communicate with your audience via email using methods such
as mail merge and drip marketing.
Social Media Strategy & Tactics
Learn how to plan, develop, and execute marketing objectives via social media, including
best practices, audience targeting, performing a social media audit, analytics reports,
and online reputation management.
Social Media Advertising & Management
Learn an overview of aggregators/dashboards and how to use them effectively. Learn
how to manage social media proﬁle across multiple platforms.
Search Engine Advertising
Learn how to advertise your website, business, and products on search engine results
pages using the Pay-per-Click (PPC) model.