University of South Alabama Mitchell College of Business senior management students recently completed a semester-long strategic industry analysis and action plan for the Ronald McDonald House Charities of Mobile Inc. The plan will be implemented to assist the organization in generating funding for a new-house addition.  From left, Audrey Phillips of Mobile; Katie Hepler of Prattville, Ala.; Al Tenhundfeld, executive director of Ronald McDonald House; USA Management Professor Dr. David Turnipseed; and Audra Ayers of Mobile.