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MKT 336: International Marketing: (SHARLAND)
News/Articles
Secondary/Data Sources
This assignment guide was created to assist students in locating secondary/data sources for course related international marketing case studies/projects.
The guide focuses on suggested strategies and best places to begin research efforts. For information & assistance in using any of the sources, please contact library staff:
For specialized assistance, please contact the Business Reference Librarian to set up a consultation appointment:
Business Source Premier (EBSCO)
- Click on the 'Advanced Search' tab at the top of the search page.
- In the first search box, enter the country name. Use the pull-down-menu to select 'Geographic Term'.
- Enter additional terms in the remaining search boxes such as "beef" and choose 'Select a Field' or 'All Text' using the pull-down menus.
- Click the 'search' button at the top of the screen.
- On the results screen, you may be able to focus your results to a specific topic area by clicking on subject terms to the left of the screen.
Proquest Newspapers
- Click on the 'Advanced Search' tab at the top of the search page.
- In the first search box, use 'Location' and enter the country name.
- In the remaining search boxes, use 'Citation and Abstract' and enter any additional keywords related to your topic.
- If you want the articles to come from a specific publication such as the Wall Street Journal, enter the publication title in the form under 'More Search Options'.
- Click the gold 'search' button.
- After viewing results, click on 'Refine Search' at the top of the screen to modify or add terms to your search or click on any of the 'Suggested Topic' links.
- When viewing the full-text of the article, remember to click on the 'Cite This' feature at the top of the screen to get bibliographic information.
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Last Updated: 5/27/09 DLH
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