MKT 477: International Marketing: Marketing Plan/4 P's
Secondary/Data Sources
This assignment guide was created to assist students in locating secondary/data sources for the course related international marketing group project.
The project focuses on the research required to determine the feasibility of importing or exporting the chosen product. The project covers competition, pricing, shipping, advertising and promotion, legal contraints as well as country research.
The guide focuses on suggested strategies and best places to begin research efforts. For information & assistance in using any of the sources, please contact library staff:
In person, at the MCOB Library Service Desk
For specialized assistance, please contact the Business Reference Librarian to set up a consultation appointment:
Marketing Plan Sources (4 P's):
STAT-USA Database/USA Trade Online Database:
The STAT-USA (Globus & NTDB) Database provides access to widely used government publications focused on international trade, country analysis, and economic data.
USA Trade Online is another database available through STAT-USA. It provides US export and import information on more than 18,000 commodities world wide.
The STAT-USA/USA Trade Online Databases are only available in the MCOB & University Library. Please ask the desk staff to sign you in.
After the desk staff signs you in, click on the link to Globus/NTDB.
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Look for the category heading 'Market and Country Research'.
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For country overviews: click on the links to 'Country Commercial Guides' & 'Country Background Notes'.
Note: Economic profiles & 'How to market in a specific country' are covered in 'Country Commercial Guides.'
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To determine how a particular product or industry is progressing in your country: click on the links to 'Industry Sector Analysis Report'--browse by country name, 'International Marketing Insight Reports'--browse by country name, and 'Best Market Reports'--browse by industry topic.
Articles/4 P's :
Business Source Premier (EBSCO)
Click on advanced-search at the top and try the various searches listed below:
- In the first search-box enter your company name and use the pull-down menu to select 'company/entity'. In the second search-box, enter the product or brand name.
- In the first search-box, enter the product or brand name as a keyword. In the second search-box, enter either pricing, promotion, or place, etc.
- In the first search-box, enter the brand name as a keyword. In the second-search box, enter the term advertising.
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Last Updated: 2/11/08 DLH
