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University
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36688
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MKT 492: Seminar - International Marketing:
News/Articles
Secondary/Data Sources
This assignment guide was created to assist students in locating secondary/data sources for course related international marketing projects.
The guide focuses on suggested strategies and best places to begin research efforts. For information & assistance in using any of the sources, please contact library staff:
For specialized assistance, please contact the Business Reference Librarian to set up a consultation appointment:
 Google Scholar
Sample Searches:
+analysis +TNK-BP +russia
+UAE +origins +impact +"trade relations"
+"great man made river project"
Google Scholar is a beta test product for academic researchers. “It provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Google Scholar helps you identify the most relevant research across the world of scholarly research.” Researching your topic through Google Scholar allows you to utilize features of Google search technology with which you are already familiar.
Since Google Scholar is an index to scholarly literature, it may or may not provide the full-text for the secondary data sources it cites. Never purchase information from Google Scholar as you will be able to search Our Journal List OR SOUTHcat to locate materials that are available at USA or you will be able to request materials unavailable at USA Libraries through Interlibrary Loan .
So that you will be able to integrate the features of Our Journal List, whether you are on-campus or off-campus, remember to set Scholar Preferences and set a library preference for the University of South Alabama. Type ‘University of South Alabama’ in the library link box and click on ‘Find Library’. Once our library appears on the selection list with 'Full-Text @ USA' next to it, click in the box and at the top right of the screen select ‘Save Preferences’. You may also set preferences for English language only articles.
On the results list, anytime you see a citation with 'Full-Text @ USA' beside it, click on the link and it will search Our Journal List to see if the citation is available in full-text. If you are off-campus, you will be asked to provide your last name plus the first two letters of your first name and either your J Number (Including J00), the last 4 digits of your social security number or your library barcode. Back To Top
Business Index ASAP
1st Search Type:
- Click on ‘Subject Guide’ to the left of the screen.
- Enter the broad topic in the search box and click on the ‘Search’ button (example, British Petroleum).
- From the results list, locate the specific topic. You can either ‘View’ the complete list of articles on that topic OR narrow by subdivision. Narrowing by subdivision is useful in locating articles that will relate to your specific need.
2nd Search Type:
- Click on ‘Advanced Search ’ to the left of the screen.
- Enter separate search terms/phrases in the search boxes and click on the ‘Search’ button (example, TNK-BP and analysis).
- Scroll down the page to view results.
Ex.
| R1 |
(ke TNK-BP AND ke analysis)
View 14 Citations; Modify Search |
Business Source Premier (EBSCO)
Provides the full-text for more than 8,800 titles covering all areas of business.
- Click on the 'Advanced Search' tab at the top of the search page.
- Try a subject OR keyword search.
- In the first search box, enter your first search term. Use the pull-down-menu to select 'Subject' or 'Select a Field'.
Note: Remember to spell out acronyms; instead of UAE, use United Arab Emirates.
- Enter additional terms in the remaining search boxes such as "trade relations".
- Click the 'search' button at the top of the screen.
- On the results screen, you may be able to focus your results to a specific topic area by clicking on subject terms to the left of the screen.
Emerald Library
Includes the full-text for 139 journals focused on management and marketing.
- Click on ‘Advanced Search ’ to the left of the screen.
- Enter search terms in the search boxes and click on the orange search button to the top right of the screen.
- Review results and if needed click on 'modify search' or 'search within results' links at the top of the results list .
Proquest Newspapers (Includes Barron's and the Wall Street Journal)
- Click on the 'Advanced Search' tab at the top of the search page.
- In the first search box, use 'Citation and Abstract' and enter your first search term.
- In the remaining search boxes, use 'Citation and Abstract' and enter any additional keywords that will help narrow your results.
- If you want the articles to come from a specific publication such as the Wall Street Journal, enter the publication title in the form under 'More Search Options'.
- Click the gold 'search' button.
- After viewing results, click on 'Refine Search' at the top of the screen to modify or add terms to your search or click on any of the 'Suggested Topic' links.
- When viewing the full-text of the article, remember to click on the 'Cite This' feature at the top of the screen to get bibliographic information.
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Last Updated: 8/23/09 DLH
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