Mitchell College of Business Library: Handouts: Scholarly Journal or Popular Magazine? How to Tell the Difference
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Mitchell College of Business Library/Joseph & Rebecca Mitchell Learning Resource Center
Room 115
307 North University Boulevard
University of South Alabama
Mobile , AL 36688
(251) 414-8067

 


Scholarly Journal of Popular Magazine?
How to Tell the Difference

Characteristics of Academic/Scholarly Journals:

  • A.K.A. academic, peer-reviewed, professional.
  • Scholarly journals have a serious/professional look. Pictures, graphs, and charts found in the journal are limited and are used by the authors to discuss or provide examples for material in the articles.
  • They are usually published by a professional association or organization for purposes of disseminating current information on research and development to the professionals in the field who are already familiar with the subject area.
  • They are not intended for the general public and are seldom found at the local newsstand or bookstores.
  • They provide scholarly articles that have been submitted to a reviewing board prior before being okayed for publication. (See front inside cover of the journal for a list of the members of the editorial board.)
  • Scholarly articles usually provide a lengthy bibliography of cited sources referenced by the authored within the article.

    Examples:
    Contemporary Accounting Research, Financial Analysts Journal, Journal of Sport Management, Organization Development Journal.

Characteristics of Popular Magazines:

  • Popular magazines are a marketer's delight. They are colorful, attractive, and include many pictures and advertisements, outside of the articles, to catch the reader's eye.
  • Articles are written by journalists, professional or free lance writers. They are much shorter in length and written to hold the reader's attention.
  • The intended audience is the general public. They are kept simple and entertaining in order to move quickly off of local newsstands.
  • Authors rarely tell you where they found the information to write the aricle or cite sources in a bibliography.

    Examples:
    Advertising Age, Business Week, Economist, Forbes, Money.


 
     
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