Stadium Investment Opportunities

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The University of South Alabama will construct an on-campus, state-of-the-art football stadium that will provide students, alumni and the Mobile community with an unrivaled fan experience at Jaguar football games and will significantly elevate the University’s growing national profile in athletics, academics and student life. The future stadium will be located on the site of the University’s current intramural fields, which are adjacent to the Jaguars’ football field house and practice facilities.

The new stadium will propel South Alabama Football and all Jaguar athletics programs to a new level of excellence, success and prestige. The stadium will enhance the identity of Jaguar sports among prospective student-athletes, increase opportunities for regional and national television coverage, and elevate South Alabama’s ability to recruit at a higher level in all sports.


Premium Investment Opportunities

▼   Stadium

Stadium Naming Rights $10,000,000
Field $5,000,000
Athletics Operations Building $3,000,000
Video Board $2,500,000
Press Tower $2,500,000
Club Level $1,500,000
Suites Level $1,000,000
Press Level $1,000,000
Victory Plaza $1,000,000
South Terrace $1,000,000
Entrance Gate (4) $500,000
Portals $150,000
Sections $100,000
Home team field entrance $100,000
Visiting team field entrance $100,000
Concessions Stands $50,000
Tailgate Area/Parking Lots $50,000
Press Area $30,000
Suites (12) (11) $25,000
Media Relations Lounge $20,000
Home Radio Suite $15,000
Away Radio Suite $15,000
PA/Scoreboard Room $15,000
Video Operations $15,000
Broadcast Room $15,000
Replay Booth $15,000
Stats Room $15,000
Visiting Coaches Room $15,000
Home Coaches Room $15,000
Security Room $15,000
Elevator $12,500
▼   First Floor: Football Stadium Locker Rooms
Football Stadium First Floor Naming Rights $1,000,000
Home Stadium Locker Room $250,000
Away Stadium Locker Room $250,000
Home Head Coaches Stadium Locker Room $50,000
Away Head Coaches Stadium Locker Room $50,000
Home Stadium Training Room $30,000
Away Stadium Training Room $30,000
Official's Area $20,000
Home Stadium Lockers (85) $3,000
Away Stadium Lockers (85) $1,500
▼   Second Floor: Center for Academic Success
Center for Academic Success Naming Rights $2,500,000
Academic Services Center $250,000
Academic Services Center $30,000
Conference Room $25,000
Lobby $25,000
Break Room $15,000
Counselor Office (6) $10,000
Tutor Room (2) $10,000
▼   Fourth Floor: Athletic Administration Center
Athletic Administration Center Naming Rights $1,000,000
AD Office $50,000
Main Conference Room $30,000
Large Meeting Room $30,000
Lobby $25,000
Development Conference Room $25,000
Break Room $15,000
Elevator $12,500
Offices (35) $10,000
▼   Contacts

If you are interested in a premium investment opportunity, please contact any of the following:


Joel Erdmann
Director of Athletics
(251) 460-7121


Margaret Sullivan
Vice President, Development and Alumni Relations
(251) 460-7616


Jacob Ludwikowski
Assistant Athletics Director, Development
(504) 723-9389


Travis Toth
Senior Associate Athletics Director,
External Affairs, Athletic Marketing
(251) 414-8274


Stadium Highlights

▼   Location
  • West side of the main campus (site of current intramural fields)
  • Adjacent to the Jaguar Training Center, Football Fieldhouse and football practice fields
  • Vehicle and pedestrian entrance and egress easily segmented and managed
  • Five-minute walk from student and Greek residences (approximately 3,000 resident students)
  • Ten-minute walk from center of campus
  • Distance from academic facilities minimizes weekday disruption
  • Abundant parking located within walking distance or shuttle routes.
  • Large hospitality areas for vehicles, RVs, tents, and tailgating.
▼   Capacity & Amenities
  • Stadium capacity will be approximately 25,000.
  • Designed with the ability to increase capacity to 32,000 and 40,000 as needed
  • 16-seat suites
  • 800 club seats
  • 80-100 loge seats
  • Premier chair-back and bench-back seating options
  • Terraced area with drink rails in the South end zone
  • Designated student and band seating sections
  • Spacious concourse
  • State-of-the-art video board and sound system
  • Abundant concession points of sale and restrooms
  • Broadcast-friendly logistics and operations
▼   Timeline & Cost
  • Construction timeline approximately 24 months (goal of opening by 2020)
  • Approximate total cost of $72 million
  • Funding sources will include personal philanthropy and corporate partnerships
▼   History of attendance at South Alabama games

South Alabama's 2017 average game attendance was 17,345, although certain games have brought many more fans to the stadium. NCAA-audited figures for notable games include:

  • 38,129 vs. Mississippi State, 9/13/14
  • 30,837 vs. Troy, 10/20/16 (largest attended Sun Belt Conference game that season)
  • 26,783 vs. Hargrave (Va.) Academy, 9/5/09
  • 26,487 vs. Oklahoma State, 9/8/17
  • 24,582 vs. Tennessee-Martin, 10/15/11
  • 23,789 vs. Troy, 9/29/12
  • 23,683 vs. Huntingdon (Ala.), 11/12/09
  • 23,446 vs. Georgia State, 10/30/10
  • 23,174 vs. Nicholls State, 9/18/10
  • 22,376 vs. Pikeville (Ky.), 9/4/10
▼   Economic Impact

With over 6,000 employees and 15,000 students, and an annual payroll of nearly $500 million, USA is a primary economic driver in the Gulf Coast region, providing billions of dollars in economic impact to our city and county. We are confident that the venues in west Mobile, including businesses, hotels and restaurants, will realize a significantly enhanced impact that contributes to the tax base.

▼   How will the funds be raised for the stadium?

The University has committed that this stadium will not be paid for with tuition dollars from our students. The debt service on the stadium project will largely be paid from redirected, internal expenditures that are currently being used toward rent at Ladd-Peebles, selected expenses specific to playing at Ladd-Peebles, as well as campus auxiliary revenue and new external revenues from ticket sales, donations, suite and club sales and parking.

South Alabama has identified and engaged high-level donors that are interested in making contributions that would result in payment for a large portion of the project. In addition, dozens of entities in the financial, industrial, transportation and beverage markets have also indicated serious interest and significant contributions. There will be a capital campaign that will include fundraising efforts from USA's 80,000 alumni and friends.


*Renderings are conceptual and subject to change. All projects are subject to approval of the University of South Alabama Board of Trustees, presidential approval and fundraising success.