Dual Coding Theory

• Visit http://www.gwu.edu/~tip/paivio.html
  
• Two Cognitive Subsystems
  
  1. Logoens for Language
     
  2. Imagens for mental images

Dual Coding: Example

• Objects presented as:

• Word - Word

• Picture - Picture

• Word - Picture

Question: Why do you think the pairs of images had the fastest response times?