Chapter 14
Mixed Research:
Mixed Method and
Mixed Model Research
(Reminder: Don’t forget to utilize the concept maps and
study questions as you study this and the other chapters.)
This chapter is
about mixed research. Mixed research is research in which quantitative
and qualitative techniques are mixed in a single study. It is the third major
research paradigm, adding an attractive alternative (when it is appropriate) to
quantitative and qualitative research.
Proponents of
mixed research typically adhere to the compatibility thesis as well as to the
philosophy of pragmatism.
·
The compatibility
thesis is the idea that quantitative and qualitative methods are
compatible, that is, they can both be used in a single research study.
·
The philosophy
of pragmatism
says that researchers should use the approach or mixture of approaches that
works the best in a real world situation. In short, what works is what is
useful and should be used, regardless of any philosophical assumptions,
paradigmatic assumptions, or any other type of assumptions. (Pragmatism was
started by the great American philosophers Charles Sanders Peirce, William
James, and John Dewey).
Today,
proponents of mixed research attempt to use what is called the fundamental
principle of mixed research.
·
According to
this fundamental principle, the researcher should use a mixture or combination
of methods that has complementary strengths and nonoverlapping weaknesses.
·
To aid you in
applying this fundamental principle, we have provided tables that show the strengths
and weaknesses of quantitative research and qualitative research. Here they are
for your convenience:


Here is a list
of the strengths and weaknesses of mixed research. Looking at the strengths,
you will see where you want to go in planning a mixed research study.

The Research
Continuum
Research can be
viewed as falling along a research continuum with “monomethod” research placed
on the far left side, “fully mixed” research placed on the far right side, and
“partially mixed” located in the center. You should be able to take any given
research study and place it somewhere on the continuum.

Types of Mixed
Research Methods
There
are two major types of mixed research: they are mixed model research and
mixed method research.
Mixed Model Research
In mixed
model research quantitative and qualitative approaches are mixed within
or across the stages of the research process.
Here are the two
mixed model research subtypes: within-stage and across-stage mixed model
research.
1.
In within-stage
mixed model research, quantitative and qualitative approaches are mixed within
one or more of the stages of research.
·
An example of
within-stage mixed model research would be where you used a questionnaire
during data collection that included both open-ended (i.e., qualitative)
questions and closed-ended (i.e., quantitative) questions.
2. In across-stage mixed
model research, quantitative and qualitative
approaches are mixed across at least two of the stages of
research. Across-stage mixed model
research designs are easily seen by examining designs 2 through 7 in Figure
14.2 (shown below):

·
Here is an
example of across-stage mixed model research: A researcher wants to explore
(qualitative objective) why people take on-line college courses. The researcher
conducts open-ended interviews (qualitative data collection) asking them why
they take on-line courses, and then the researcher quantifies the results by
counting the number of times each type of response occurs (quantitative data
analysis); the researcher also reports the responses as percentages and
examines the relationships between sets of categories or variables through the
use of contingency tables. Note that this is design 2 shown above in Figure
14.2.
Mixed Method Research
In mixed
method research, a qualitative phase and a quantitative phase are
included in the overall research study. It’s like including a quantitative
mini-study and a qualitative mini-study in one overall research study.
Mixed method
research designs are classified according to two major dimensions:
1.
Time order
(i.e., concurrent versus sequential) and
2.
Paradigm
emphasis (i.e., equal status versus dominant status).
Below, in Figure
14.3, you can see the specific mixed method designs that result from crossing time
order and paradigm emphasis. It is a 2-by-2 matrix, and it includes
nine specific mixed method designs. In order to understand the designs, you
need to first understand the notation that is used.
·
QUAL and qual
both stand for qualitative research.
·
QUAN and quan
both stand for quantitative research.
·
Capital
letters denote priority or increased weight.
·
Lowercase
letters denote lower priority or weight.
·
A plus sign (+) indicated the concurrent collection of
data.
·
An arrow (→) represents a sequential collection of
data.
·
For example:
qual→QUAN is a
dominant status, sequential design where, the overall study is primarily
quantitative but it is preceded by a qualitative phase. Perhaps a researcher
does an open-ended survey to find some important categories or variables that
students say are important reasons for dropping out of on-line courses. Then in
the quantitative phase the researcher does a quantitative study of predictors
of dropping out, using quantitative statistical methods. In other words the
quantitative phase was primary and the qualitative phase was supportive (and
occurred first).
·
In order to
use Figure 14.3, you need to ask yourself two questions:
1.
Do you want to operate largely within one dominant
paradigm or not (i.e., do you want to use a dominant status design or an equal
status design?), and
2.
Do you want to conduct the phases concurrently (i.e.,
at roughly the same time) or sequentially (i.e., one before the other)?
·
Your answers
to these two questions will lead you to one of the designs in Figure 14.3.
·
Your goal is
to pragmatically design a study that fits your particular needs and
circumstances.

·
It is
important to understand that you are not limited to the mixed method or mixed
model designs provided in this chapter. Our designs are provided to get you
started. You should feel free to mix and match the designs into a design that
best fits your needs. This includes designing studies that are a mix of mixed
model and mixed method designs. You goal, always, is to answer you research
question(s) and then to design a study that will help you to do that.
Stages of Mixed
Research Process
There are eight
stages in the mixed research process, as shown in Figure 14.4 (in the text, and
here for your convenience).

It is important
to note that although the steps in mixed research are numbered, researchers
often follow these steps in different orders, depending on what particular
needs and concerns arise or emerge during a particular research study.
·
For example,
interpretation and validation of the data should be done throughout the data
collection process.
I will very
briefly comment on each of the eight (nonlinear) steps:
(1) Determine
whether a mixed design is appropriate
·
Do you
believe that you can best answer your research question(s) through the use of
mixed research?
·
Do you
believe that mixed research will offer you the best design for the amount and
kind of evidence that you hope to obtain as you conduct your research study?
(2) Determine
the rationale for using a mixed design
·
The five most
important rationales or purposes for mixed research are shown below in Table
14.4:

·
You can see
in Table 14.4, that mixed research can help researchers to a lot of important
things as they attempt to understand the world.
(3) Select the
mixed method or mixed model research design
·
We have
already shown you, in this lecture, the basic mixed model designs and the basic
mixed method designs.
·
Remember that
you can also build more unique and/or more complex designs than the ones we
have shown as you plan a study that will help you to answer your research
question(s).
(4) Collect the
data
·
Keep in mind
the six major methods of data collection that we discussed in chapter 6: tests,
questionnaires, interviews, focus groups, observation, and secondary or already
existing data (such as personal and official documents, physical data, and
archived research data).
(5) Analyze the
data
·
You can use
the quantitative data analysis techniques (Chapters 15 and 16) and qualitative
data analysis techniques (Chapter 17).
·
You might
want to use the technique of quantitizing (i.e., converting qualitative
data into quantitative data).
·
You might
want to use the technique of qualitizing (i.e., converting quantitative
data into qualitative data).
·
For more
information on data analysis in mixed research, I highly recommend the
following:
Onwuegbuzie, A.J., & Teddlie, C. (2003). A framework for analzing
data in mixed methods research. In A. Tashakkori & C. Teddlie (Eds.),
Handbook of mixed methods in social and behavioral research (pp. 351-383).
Thousand Oaks, CA: Sage.
(6) Validate the
data
·
Data
validation is something that should be done throughout your research study
because if your data are not trustworthy then you study is not trustworthy. In
Chapter 8 we discussed validity strategies used in quantitative research (pp.
228-248) and validity strategies used in qualitative research (pp. 249-256).
·
You should
consider using quantitative and qualitative validity strategies in your study,
and you should mix these in a way that best works for your mixed research
study.
(7) Interpret
the data
·
Data
interpretation begins as soon as you enter the field or collect the first datum
(datum is the singular of data), and data interpretation continues throughout
your research study.
·
Remember that
data interpretation and data validation go hand-in-hand; that is, you want to
make sure that you continually use strategies that will provide valid data and
help you to make defensible interpretations of your data.
·
A couple of
strategies to use during data interpretation are reflexivity (i.e.,
which involves self-awareness and critical self-reflection by the researcher on
his or her potential biases and predispositions as these may affect the
research process and conclusions), and negative-case sampling (i.e.,
attempting to locate and examine cases that disconfirm your expectations and
tentative explanations).
(8) Write the
research report.
In conclusion, mixed research is the newest research paradigm in educational research. It offers much promise, and we expect to see much more methodological work and discussion about mixed research in the future as more researchers and book authors become aware of this important approach to empirical research.