The graphic identity of the University is significant
in properly representing the university's image. Care
has been taken to design a visual symbol that is clear
and simple. The USA logo may be used on stationery,
documents (including electronic) and other printed media
that represent the University. Any alterations of the
logo or new logo designs are not permitted. The logo
may be used in any format and size as long as the integrity
of the design is preserved. When department names are
required, they must be placed outside the logo design.
The University of South Alabama Hospitals logo, is the
only exception as it contains the name inside the logo
are four (4) accepted versions of the University logo:
A. Solid color background with color type "University
of South Alabama" and reversed out
B. Reversed background with solid color USA
letters with reversed-out type "University of
C. Solid color background with reversed-out
USA letters, without the type "University of
D. Reversed background with solid color USA
letters, without the reversed-out type "University
of South Alabama," and leaving a solid color
When the document requires a smaller version of the
logo (below 1 1/4" inch in height) to accommodate
other material, versions "C" and "D"
of the logo are to be used. When using versions "C"
and "D" the type "University of South
Alabama" must appear in the title of the document
or near the logo. Versions "C" and "D"
may be reduced as long as the design is not distorted.
producing printed materials for recruitment purposes
outside the University and local markets (such as the
Internet), the University logo must appear in either
all black or the designated logo colors from the industry's
standard color chart (red-186 and blue-280 1/2.) This
is necessary to keep the University's graphic identity
strong, consistent and easily recognizable. The University
encourages the use of the logo in the established University
colors. Graphic standards make an important contribution
to University of South Alabama's identity as perceived
by our internal and external constituencies. In the
event you need a specific application which is not included
above, please contact Publication Services.