USA Marketing and Communications Advisory Committee

The University of South Alabama's Marketing and Communications Advisory Committee, with representatives from throughout the University, meets on a regular basis to review and refine the elements of the USA Brand, to discuss opportunities and issues related to marketing and communications, and to provide input on the marketing and communications needs of the University community.

The Advisory Committee began meeting in May 2015 and was the steering group responsible for researching, reviewing, deciding upon and implementing the elements of the USA Brand and the Brand Guidelines contained on this website.

The Committee’s core functions are:

  • To develop, implement and sustain the plan and processes to integrate the Marketing and Communications functions of the University.
  • To create campus consensus about the University of South Alabama brand.
  • To provide resources and accountability for a consistent and effective presentation of the University’s identity.
  • To act as the University of South Alabama's Brand Ambassadors.

In its oversight of the branding process, the Advisory Committee examined the University’s institutional image and reputation, messages, visual identity and marketing communications to ensure they are consistent and of the highest quality. The Committee then planned the strategies for USA to successfully manage its marketing and communications functions.

The continuing responsibilities of the Advisory Committee members are to bring forward and communicate to the Office of Marketing and Communications information, questions and issues from the areas they represent, and to be responsible for informing those in the areas they represent about how to use the University’s brand standards to achieve consistent implementation and quality of marketing initiatives.

For questions about the committee, please email Michael Haskins, Executive Director for Marketing and Communications, at mhaskins@southalabama.edu.

 

2017 Meetings 2016 Meetings 2015 Meetings
 
March 9, 2017
Agenda
October 14, 2016
Agenda
Social Media Dashboard Analysis

March 8, 2016
Brand Training Presentation
Brand QR

February 19, 2016
Agenda

January 15, 2016
Agenda
October 29, 2015
Agenda
Presentation

August 14, 2015
Agenda
Presentation

July 6, 2015
Agenda
Handout
Presentation
Discovery Book

May 28, 2015
Agenda

May 1, 2015
Agenda
Minutes
Handout 1
Handout 2
Handout 3