Welcome to Dr. Cannon's Website

Assistant Professor Cannon received a BA degree in Economics from Westminster College in Fulton, MO, an MBA with concentrations in Marketing, Management, and Athletic Administration from the University of Hartford, and his Ph.D. degree in Business Administration with a concentration in Marketing and supporting areas in International Business and Management at Saint Louis University.

Dr. Cannon teaches in the Marketing - International Business and Sport and Event Marketing tracks. He has varied research interests including consumer complaint behavior when third parties are involved, the impact of fear and humor advertising on consumers with high risk behaviors, franchising as an entry mode into foreign marketplaces including cultural impacts on franchising’s success, and consumer and economic issues relating to sport, athletic, and cultural event marketing