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Catalog Description:

Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms operation within these markets are alsoexamined.

Required Text:

Cateora, Philip R. and Graham, John L. International Marketing, 11th, McGraw-Hill, New York, NY, 2002.

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Course Objective:

To have students make significant progress in developing their ability to think and communicate in creative, innovative, and constructive ways about the concepts within international marketing and the problems and issues confronting marketing and marketers across boundaries and cultures.

Methods:

1) Lectures;
2) Videos;
3) Discussion and Vignettes;
4) Short Papers.

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Expectations:

1) Read all assigned material prior to class period.
2) Observe proper class conduct by raising one's hand for discussion.
3) Pay attention, be alert, ask questions, and participate in discussion.
4) Organize your time to meet deadlines. (Late assignments are downgraded one letter grade for each class period late.)
5) Attendance is crucial for success. Regular classroom attendance is expected of all students. Excused absences are:
A) personal illness, with valid note from the doctor or university health service;
B) death or critical illness in your immediate family, with a valid note from the doctor or funeral director;
C) participation in a university sponsored co-curricular activity, which must be discussed with instructor prior to the absence.

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ADA Policy:

In accordance with the Americans with Disabilities Act, students with bona fide Disabilities will be afforded reasonable accommodation. The Office of Special Student Services will certify a disability and advise faculty members of reasonable accommodations.

Statement on Changes in Course Requirements:

Since all classes do not progress at the same rate, the instructor may wish to modify the above requirements or their timing as circumstances dictate. For example, the instructor may wish to change the number and frequency of exams, or the number and sequence of assignments. However, the students must be given adequate notification. Moreover, there may be non-typical classes for which these requirements are not strictly applicable in each instance and may need modification. If such modification is needed, it must be in writing and conform to the spirit of this policy statement.

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Grading:

1) Three (3) in-class examinations, (20% each, 60% of total);
2) Three (3) short papers combining a topic from the course and a current event, (10% each, 30% of total);
3) Participation (10% of total);
   A) Competitive based on Chips Earned in Discussions;
   B) Chips can be earned for:
      1) Insightful Questions, Comments, and Observations;
      2) Using interesting or particularly relevant topics for presentations;
      3) Integrating relevant topics from previous discussions, other classes, other disciplines to present discussion;
4) Intangibles, such as; neatness of work, tardiness, assignments turned in time, et cetera.

Class Participation: 90-100% Outstanding attendance, consistent, high-level involvement in class discussion, leadership in class discussions;
80-90% Regular attendance, consistent and regular involvement in class discussions;
70-80% Regular attendance, periodic involvement in class discussions;
60-70% Irregular attendance, little involvement in class discussions;
< 60% Sporadic attendance, passive or reluctant to join class discussions.

Final Grade Listing: A = 90.00 and above;
B = 80.00 through 89.99;
C = 70.00 through 79.99;
D = 60.00 through 69.99;
F = 59.99 and below.

You will get what you earn!

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Reading and Class Assignments

Week #1 - 8/25
Course Introduction
Part One - An Overview
Chapter 1 - The Scope and Challenge of International Marketing

Week #2 - 9/1 LABOR DAY - No Class on Monday
Chapter 2 - The Dynamic Environment of International Trade

Week #3 - 9/8
Part Two - The Cultural Environment of Global Markets
Chapter 3 - History and Geography: The Foundations of Cultural Understanding
Chapter 4 - Cultural Dynamics in Assessing Global Markets

Week #4 - 9/15
Chapter 4 - continued
Chapter 5 - Business Customs in Global Marketing

Week #5 - 9/22
Chapter 6 - The Political Environment: A Critical Concern
Chapter 7 - The International Legal Environment: Playing By the Rules

Week #6 - 9/29
Chapter 7 - continued
Exam #1 - Chapters 1 -7

Week #7 - 10/6
Part Three - Assessing Global Market Opportunities
Chapter 8 - Developing a Global Vision through Marketing Research
Chapter 9 - Emerging Markets

Week #8 - 10/13
Chapter 9 - continued
Chapter 10 - Multinational Market Regions and Market Groups

Week #9 - 10/20
Part Four - Developing Global Marketing Strategies
Chapter 11 - Global Marketing Management: Planning and Organization

Week #10 - 10/27
Chapter 12 - Products and Services for Consumers

Week #11 - 11/3
Chapter 13 - Products and Services for Businesses
Exam #2 - Chapters 8 - 13

Week #12 - 11/10
Chapter 14 - International Marketing Channels
Chapter 15 - Exporting and Logistics: Special Issues for Business

Week #13 - 11/17
Chapter 16 - Integrated Marketing Communications and International Advertising
Chapter 17 - Personal Selling  and Sales Management

Week #14 - 11/24
Chapter 17 - continued
Chapter 18 - Pricing for International Markets
THANKSGIVING - No Class on Wednesday and Friday

Week #15 - 12/1
Chapter 18 - continued
Part Five - Implementing Global Marketing Strategies
Chapter 19 - Negotiating with International Customers, Partners, and Regulators

Week #16 - 12/8
Exam #3 - Chapters 14-19
Monday, December 8th, 8:00 AM

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