University
of South Alabama
Mitchell College of Business
Department of Marketing and Transportation
COURSE SYLLABUS
for Spring 2004 Semester
Course Title:
International Business
Course Number: MKT
524.501
Meeting Time:
Wednesday - 6:00 PM - 8:30 PM
Meeting Location:
MCOB 208
Catalog
Description:
A
study of the various forces
of the foreign and international environments, such as legal,
political, financial, sociocultural, and economic. These forces
influence on the transferability of business concepts as learned in
this country is investigated.
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Required
Text:
Ball,
Donald A., McCulloch,
Wendell H., Jr., Frantz, Paul L., Geringer, J. Michael, Minor, Michael
S. International Business: The Challenge of Global Competition,
9th, Irwin/McGraw-Hill, Boston, MA 2002.
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Course
Objective:
To
have students make significant
progress in developing their ability to think and communicate about the
diverse and fascinating realm of international business and the role of
those corporations capitalizing on the opportunities available in the
world marketplace. This is not a course in marketing, management,
finance, accounting or any other branch of business. We will examine
those subjects only as influenced by operating in the international
marketplace. By the end of the course, students will have a global
perspective, be
aware of the forces that international firms face, and the problems and
opportunities challenging the businessperson.
Text and additional readings will serve as an outline for the
course material. Key points and concepts will be discussed in class,
but not all topics will be covered in class. Students are encouraged to
search for relevant material from business and academic journals and
periodicals to add to the class discussions.
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Methods:
1)
Readings (Chapters and
Additional Articles);
2) Lectures
3) Class Discussions;
4) Country Research Project.
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Expectations:
1)
Read all assigned material
prior to attempting discussion or
papers.
2) Observe proper etiquette during threaded discussion.
3) Pay attention, be alert, ask questions, and participate in
discussions.
4) Organize your time to meet deadlines.
5) Participation is crucial for success. Regular contributions are
expected of all students.
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ADA
Policy
In
accordance with the
Americans with Disabilities Act, students with bona fide disabilities
will be afforded reasonable
accommodation. The Office of Special Student Services will certify a
disability and advise faculty members of reasonable accommodations.
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Statement
on Changes in Course
Requirements
Since
all classes do not progress
at the same rate, the instructor may wish to modify the above
requirements or their timing as circumstances dictate. For example, the
instructor may wish to change the number and frequency of exams, or the
number and sequence of assignments. However, the students must be given
adequate notification. Moreover, there may be non-typical classes for
which these requirements are not strictly applicable in each instance
and may need modification. If such modification is needed, it must be
in writing and conform to the spirit of this policy statement.
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Grading:
1)
Three (3) in-class
examinations, (22.5% each, 67.5% of total);
2) Research Project (22.5% of total)
A) 20 page Country Review;
B) Executive Summary;
3) Discussion Participation, including outside additions to relevant
discussions (10% of total);
A) Competitive based on Chips Earned in
Discussions;
B) Chips can be earned for:
1)
Insightful Questions, Comments, and Observations;
2) Adding
interesting or particularly relevant topics for discussions;
3)
Integrating relevant topics from previous discussions, other classes,
other disciplines
to present discussion.
Class
Participation:
90-100% Outstanding attendance, consistent, high-level involvement in
class discussion, leadership in class discussions, consistent group
leadership and contributions;
80-90% Regular attendance, consistent and regular
involvement in class discussions, some group leadership and consistent
group contributions;
70-80% Regular attendance, periodic involvement in class
discussions, little group leadership and some group contributions;
60-70% Irregular attendance, little involvement in class
discussions, no group leadership and few group contributions;
< 60% Sporadic attendance, passive
or reluctant to join class discussions, no group leadership and
no group contributions.
Final
Grade Listing:
A = 90.00 and above;
B = 80.00 through 89.99;
C = 70.00 through 79.99;
D = 60.00 through 69.99;
F = 59.99 and below.
You
will get what you earn!
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Reading
and Class Assignments
Week
#1 - 1/14
Course Introduction
Chapter 1 - The Rapid Change of Global Business
Week
#2 - 1/21
Chapter 1 - continued
Chapter 2 - Trading and Investing in International Business
Week
#3 - 1/28
Chapter 3 - Economic Theories of International Business
Week
#4 - 2/4
Chapter 4 - The Dynamics of International Organizations
Week
#5 - 2/11
Chapter 5 - Understanding the International Monetary System
Week
#6 - 2/18
Exam #1
Week
#7 - 2/25
Chapter 6 - Financial Forces: Influencing International Business
Chapter 7 - Economic and Socioeconomic Forces
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Week
#8 - 3/3
Chapter 8 - Physical and Environmental Forces
Chapter 9 - Sociocultural Forces
Week
#9 - 3/10
Chapter 10 - Political Forces
Chapter 11 - Legal Forces
Week
#10 - 3/17
Spring Break - No Class
Week
#11 - 3/24
Chapter 12 - Labor Forces
Chapter 13 - Competitive Forces
Week
#12 - 3/31
Exam #2
Week
#13 - 4/7
Chapter 15 - Assessing and Analyzing Markets
Chapter 16 - Marketing Internationally
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Week
#14 - 4/14
Chapter 17 - Export and Import Practices
Chapter 18 - Human Resource Management
Week
#15 - 4/21
Chapter 19 - Financial Management
Chapter 14 - International Strategy, Organizational Design, and Control
Week
#16 - 4/28
Chapter 20 - Global Operations Management: The 3rd Industrial
Revolution
Country Project Paper Due
Week
#17 - 5/5
Exam Week, Wednesday - 6:00 PM
Exam #3
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Class
Discussion Topics
For
each chapter we will have a
class discussion topic. In class we will discuss the topics and it is
up to you to make comments
on the topics, and comment on someone else's discussion. Before
you come to class think about the issues involved, relevant to the
topic, and develop a clear thought pattern to express your point
of view. Be ready to defend your position! Bring in outside resources
if you can to help form or defend your stance! Insightful discussion is
highly valued!
Chapter
2 - Trade and FDI
Does trade lead to FDI or does FDI lead to trade?
Chapter
3 - Export Promotion vs.
Import Substitution
Discuss the dilemma facing developing economies. Are there any
solutions that can help them overcome or cope with this problem? How do
the international trade and FDI theories play into this scenario?
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Chapter
4 - WTO and GATT
Discuss the impact of GATT and now the WTO on world trade, with an
examination of their impact on a country's internal policies. Is
membership in WTO enough of an incentive to force or get a country to
modify its policies or laws?
Chapter
5 - The European Central
Bank and the EURO
With the coming of a European Central Bank (ECB) and the EURO
as a currency, what are the pros and cons of these events? Why
have some countries in the EU opted not to use the EURO as their
currency, but to keep their own currency as their primary currency?
What does this do to the strength and stability of the ECB and
EURO?
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Chapter
6 - Host Country BOP
Deficits and Corporate Management
Host country governments have two basic ways to deal with a BOP
Deficit, market and non-market methods. Discuss from the point
of view of corporate management the impact of the two methods on
decision making and what corporate management can do to assist
the host country government in the accomplishment of its goals.
Chapter
7 - Complications of
Managed Float
The involvement of governments in the monetary exchange market
"dirties" the exchange process. What are the complications and
ramifications of a government's intervention in the monetary markets?
How does this involvement affect corporate and individual exchanges? Is
there a lasting effect on currency exchange rates by this governmental
involvement?
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Chapter
8 - Physical Forces as
Barriers
Physical forces can have a serious impact on the success of any
enterprise and impact much of life in general. It could impact culture,
it could impact economics, it could impact population issues, and
it could impact business success. Physical forces restrict many
activities.
Comment on the impact of physical forces on business in the past,
in the present, and in the future.
Chapter
9 - Religion and
Education as Factors Impacting IB
Discuss the impact of both religion and education on three aspects of a
firm operating subsidiaries in host nations. The three areas of concern
are the marketing manager and department, the production manager and
department, and the human resource manager and department. In your
discussion, try to include some assessment of different
areas of the world on these three aspects of business.
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Chapter
10 - Terrorism and
Business
In view of recent events, let's do an assessment of the impact of
terrorism on business. Draw in recent news reports to illustrate your
contentions on the effects of terrorist acts on business operations.
Include specific issues related to political ramifications, but
you may include other aspects as well.
Chapter
11 - Anti-trust in the EU
and US: Is It a Problem for Business?
In view of several failed mergers, caused by the EU's anti-trust laws
(example: GE and Honeywell), what does the lack of common anti-trust
thinking between the two largest economic areas mean for large business
mergers? What are some of the non-common areas of concern for the
two entities, which can cause mergers to be denied? How does this
lack of commonality impact businesses in their planning?
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Chapter
12 - Reasons for and
Results of Labor Productivity
Discuss the issue of labor productivity from the perspective of several
levels of economic development. Include in the discussion topics such
as reasons for increased productivity, resulting levels for the
different reasons, how it may be different at different
economic levels, and how it may be different even at the same level
of economic development.
Chapter
13 - Competitiveness and
Benchmarking
Discuss the relationship between competitiveness and the use of
benchmarking as an improvement tool. Are there issues related to
benchmarking that limit its usefulness in increasing a firm's
competitive position? Is continuous improvement a form of benchmarking?
Why
or why not?
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Chapter
14 - Organizational
Design and Decision making
It is apparent that some decisions in an international organization
should be made by the parent company, and the subsidiary units
should make others. Discuss the issues related to the organizational
design of the firm and decision making locations. Does the design
impact the decision making efficiency of a firm? Depending on the
international scope of a firm, will a different design enhance
the decision making performance?
Chapter
15 - Market Segments
across Borders
We generally view the world with respect to political borders, but in
international business we should be thinking in terms of market
segments, which extend across political borders. Another area of
concern is that these market segments may be subcultures in two
or more larger markets. Discuss these related issues and bring in
examples of real world situations, which have one or both of these
problems.
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Chapter
16 - The
Standardization vs. Adaptation Debate
There are obvious benefits to each side of the
standardization/adaptation debate. Marketing managers continually
struggle with this decision and which position is most beneficial to
serving the markets as
well as providing competitive advantage. An additional constraint
may be organizational structure. Discuss the issues of relevance
from the information provided in Chapter 14 on organizational structure
and its impact on the standardization/adaptation decision.
Chapter
17 - Free Trade Zones
Many nations have Free Trade Zones (in the US they are called
Foreign Trade Zones), which offer a temporary reprieve from customs
costs and restrictions. Discuss the establishment of these zones
and their impact on international trade from the perspective of
nations at differing levels of economic development. Does a Free
Trade Zone benefit one level of economic development over another?
Can a nation's businesses use these Zones to increase its competitive
position?
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Chapter
18 - The Influence of
Expatriate Managers
With the internationalization of business and firms, management teams
with a broad spectrum of cultural backgrounds now head many firms.
Discuss the impact and influence of the cultural backgrounds of this
management diversity on the performance of a firm. Does
a firm gain or lose competitive advantage due to this diversity?
Are there other HR considerations, which impact a firm because of
this diversity?
Chapter
19 - Countertrade: How
Large Is It Internationally?
The six basic forms of countertrade encompass a significant set of
possibilities for encouraging and improving international trade.
Discuss the impact of the concept on international trade. Does
one form of countertrade have more impact than the others? How
is it used to create trade where trade might not exist without
it?
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Chapter
20 - Global Sourcing: The
Good and the Bad!
Global sourcing has become the common method for firms to operate.
Discuss the issues related to regional trading groups and global
sourcing, LDCs and global sourcing, and global sourcing's impact on
employment.
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Information
on Country
Research Project
Concept
of Project:
To understand the differences between different marketplaces and learn
how to investigate, research, and compile relevant information for
business people on different markets.
Process for Completion
1) Start early in the semester;
2) Choose a country (not your home country), (instructor must
approve your country before
you begin work on the project);
3) Develop an understanding of the differences between the US
market and your chosen
country's marketplace, but you do not have to
detail the information about the US market;
4) Write an approximately 20 page paper concisely detailing the
important differences and
their potential impact on business
relationships (remember you do not have to detail the
US marketplace for me only the differences);
5) Write an executive summary outlining the important differences.
6) Country Project Due on April 28.
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