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Communication Studies Career Map

What is Communication Studies?

Communication Studies at the University of South Alabama (USA) encompasses critical thinking and a keen understanding of interpersonal, intercultural, organizational, and public communication. The program provides students with the tools to excel in various professional settings by teaching the best ways to be heard, read, and seen. Students can choose to specialize in Human and Organizational Communication or Rhetoric and Culture, gaining skills applicable to any industry where building relationships and conveying information is essential.

 

 

Awareness

Half lightbulb and half brain

First Year

  • Understand that communication is a necessary skill in all industries for building relationships and conveying information to diverse audiences.
  • Recognize the two primary areas of study: Human and Organizational Communication, and Rhetoric and Culture.
  • Develop an awareness of the highest ethical and professional standards expected of communication leaders in a global society.
  • Learn about the requirement to complete a minor as part of the 120-hour degree program.

Middle Years

  • Identify the difference between interpersonal (one-on-one) and organizational (group-based) communication processes.
  • Become aware of specialized topics such as Political Communication and Social Media and Politics.
  • Recognize the importance of "W" (Writing) designated courses in developing professional-level proficiency.
  • Understand how communication theories apply to practical, real-world social and professional scenarios.

Last Year

  • Recognize the value of a professional internship (CA 496) in bridging the gap between academic theory and career practice.
  • Stay informed about the graduation requirement of at least 120 total semester hours.
  • Understand how advanced coursework in group processes and political communication prepares you for leadership roles.

Exploration

Half lightbulb and half brain

First Year

  • Explore student organizations such as the Association of Student Communicators to connect with peers and faculty.
  • Investigate the diverse career paths available, including human resources, management, and community relations.
  • Utilize the USA Department of Communication resources to learn about how graduates find success in every industry.

Middle Years

  • Attend department news and events to stay connected with the professional communication community at South.
  • Explore internship opportunities across various sectors like non-profits, private businesses, and government agencies.
  • Join specialized student groups related to your interests in rhetoric, culture, or organizational leadership.

Last Year

  • Network with professionals and alumni who have used their communication degree to work for major global organizations.
  • Visit the Career Development center to research specific job markets for communication specialists and coordinators.
  • Participate in departmental presentations or seminars to showcase your understanding of communication processes.

Preparation

Briefcase

First Year

  • Focus on building core critical thinking and verbal communication skills through foundational courses.
  • Establish a strong academic record to prepare for upper-level specialization in your chosen track.
  • Begin identifying potential areas for a minor that will complement your communication goals (e.g., Marketing, Psychology, or Political Science).

Middle Years

  • Enroll in specific electives like Communication in Group Processes (CA 475) to build leadership skills.
  • Apply for a Professional Studies Internship (CA 496) to gain hands-on experience in a professional setting.
  • Focus on mastering social media communication and digital strategy through relevant coursework.

Last Year

  • Finalize your professional resume, highlighting the "soft skills" and technical knowledge gained during your studies.
  • Complete advanced seminars that synthesize your knowledge of rhetoric, culture, and organizational behavior.
  • Engage in mock interviews and portfolio reviews through the Department of Communication.

Labor Statistics for
Communication Studies

Typical Entry-Level Education
Bachelor’s Degree

 

Job Outlook

6% growth by 2032 (Public Relations)

14% growth by 2030 (Overall Comm & Media)

 

Median Salary

$69,780

 

Annual Job
Openings Each Year

-

 

Current Workforce

303,000 (PR Specialist)

151,000 (Media)

 

 

What can I do with this major?

  • Communication Coordinator
  • Human Resources Generalist
  • Community Relations Specialist
  • Public Information Officer
  • Social Media Manager
  • Corporate Trainer
  • Political Campaign Assistant

What skills will I learn?

  • Critical Thinking: Analyzing complex messages and organizational structures to solve problems.
  • Interpersonal Communication: Mastering one-on-one communication to build professional relationships.
  • Organizational Leadership: Understanding and improving communication within group settings and businesses.
  • Rhetorical Analysis: Evaluating the effectiveness of public and cultural discourse.
  • Strategic Writing: Developing professional content for various platforms, including social media.
  • Conflict Resolution: Utilizing group process theories to manage and resolve workplace communication issues.

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