What is Journalism?
The Journalism program at the University of South Alabama trains students to be independent, critical thinkers who uphold high ethical and professional standards. The curriculum emphasizes telling stories that make a difference, seeking the truth, and serving the public good. Students learn to write, report, interview, and investigate for various platforms, including broadcast, print, and digital mediums.
Awareness

First Year
- Understand that communication and media occupations are projected to grow 14% by 2030, adding approximately 151,000 new jobs.
- Recognize that effective communication is essential in all industries for building relationships and conveying information to diverse audiences.
- Learn that students can choose between two primary concentrations: Broadcast Journalism and Multimedia Journalism.
- Develop an awareness of the "integrated curriculum" that focuses on personal interests and professional goals.
Middle Years
- Identify the focus of the Broadcast Journalism track: writing, reporting, and breaking news in the broadcast and digital world.
- Identify the focus of the Multimedia Journalism track: investigating and reporting events through newspapers, magazines, the internet, social media, and mobile platforms.
- Become aware of JagMedia, the student-operated media group that mirrors professional industry standards and practices.
- Recognize the opportunity to work with the ESPN+ Broadcast Team, gaining experience in the control booth and as a camera operator.
Last Year
- Understand the critical role of internships in building professional connections and gaining hands-on experience.
- Acknowledge the program's commitment to training communication leaders for a global society.
- Recognize that while student media is open to all, it is a vital tool for journalism
majors to build a professional portfolio.
Exploration

First Year
- Explore the foundational tools used by successful journalists in the digital age.
- Visit the Department of Communication to learn about concentration-specific student organizations.
- Investigate the various outlets within JagMedia, including The Vanguard (newspaper), Due South (magazine), JagTV, and WJGR 97.1 The Prowl (radio).
Middle Years
- Explore technical roles by joining the ESPN+ crew for home football games.
- Investigate specialized department groups like the American Advertising Federation or the Public Relations Student Society of America.
- Research the differences between reporting for broadcast versus digital and print
media.
Last Year
- Network with professional journalists and alumni during departmental events.
- Explore potential employment in diverse settings such as nonprofits, private businesses, and government entities.
- Investigate local media partners for potential career paths, such as Fox 10 News (WALA), WKRG News 5 (CBS), or Mobile Bay Magazine.
Preparation

First Year
- Build a strong foundation in core reporting and interviewing techniques.
- Consult with academic advisors to select the concentration that aligns with your long-term career interests.
- Begin developing the critical thinking skills necessary for investigative journalism.
Middle Years
- Master the technical skills of filming and editing footage if following the Broadcast track.
- Refine multimedia reporting skills across internet and social media platforms for the Multimedia track.
- Secure an internship with local media organizations like Elevator World or The Bama Buzz.
Last Year
- Complete a capstone internship to apply classroom knowledge in a professional setting.
- Finalize a professional portfolio or broadcast reel that showcases your ability to tell impactful stories.
- Take on leadership roles within student media to build project management and event
planning skills.
Job Outlook
14% growth by 2030
Median Salary
-
Annual Job
Openings Each Year
151,000
Current Workforce
-
What can I do with this major?
- News Reporter/ Correspondent
- Broadcast Producer/ Director
- Multimedia Journalist
- Camera Operator
- Social Media Manager
- Magazine or Newspaper Writer
- Digital Content Creator
What skills will I learn?
- Investigative Reporting: Seeking the truth and investigating events to serve the public good.
- Broadcast Production: Filming and editing footage for news and digital media.
- Multimedia Storytelling: Relaying information through various channels, including social media and mobile
apps.
- Critical Thinking: Developing an independent and analytical approach to complex information.
- Professional Networking: Building connections through industry-standard practices in groups like JagMedia.
- Technical Operations: Managing control booth equipment and professional-grade cameras.
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