Marketing Career Map

Awareness

First Year

• Understand that this department offers multiple distinct fields of study: Marketing, Supply Chain & Logistics Management, International Business, and Professional Sales.
• Recognize that these programs are housed within the Mitchell College of Business (MCOB).
• Learn about the foundational business curriculum required before advancing into specialized major coursework.
• Awareness of the department's focus on diversifying students' futures through innovative academic options.

Second Year

• • Identify the specific curriculum and bulletin information for your chosen major to ensure you are meeting all credit requirements.
  • Become aware of the "Professional Sales" track as a specialized area for those interested in high-level business-to-business (B2B) relationships.
  Recognize the global scope of the International Business field and how it integrates with marketing and supply chain management.
  

Last Years

• Understand the importance of the Academic Calendar to stay on track for graduation and final project deadlines.
• Stay informed about the MBA and advanced graduate options available through the Mitchell College of Business for continued professional growth.
• Recognize the departmental resources available for career placement and networking within your specific field.
  

Exploration

First Year

• Explore the diverse array of majors to see which aligns best with your interests—whether it's the creative side of Marketing or the operational focus of Supply Chain.
• Visit the Department of Marketing, Supply Chain Management, and Analytics to meet faculty and discuss potential career paths.
• Investigate the "Marketing Curriculum" via the university bulletin to understand the specific course sequences.
  

Second Year

• Explore the International Business field of study if you are interested in global trade and cross-cultural management.
• Participate in departmental events and news to stay updated on industry trends and innovation.
• Investigate internship opportunities that align with Professional Sales or Logistics Management to gain practical experience.

Last Years

• Network with professionals through the department’s business partnerships and career fairs.
• Research specific roles in analytics to see how data-driven decision-making is applied in marketing and supply chain contexts.
• Explore the MBA program requirements if you are considering a leadership role in the corporate sector.
  

Preparation

First Year

• Build a strong base in business fundamentals, including economics and basic data analysis.
• Consult with academic advisors in the Mitchell College of Business to choose the major or minor that best fits your goals.
• Review the specific bulletin information for your major to understand the 120-hour degree requirements.

Second Year

• Master the technical and analytical skills required for Supply Chain & Logistics Management.
• Refine your communication and relationship-building skills if pursuing the Professional Sales track.
• Ensure all prerequisite courses for the upper-level business core are completed on schedule.
  

Last Years

• Finalize a professional resume that highlights your specialized knowledge in marketing, analytics, or global logistics.
• Practice interview techniques tailored to the specific demands of the marketing and sales industries.
• Prepare for graduation by verifying all "Curriculum & Bulletin" requirements have been satisfied.