Marketing & Quantitative Methods
The Marketing major provides a solid foundation in key areas of business, all concentrations in the major provide the student with a strong background in the practices and theories that are the foundation of contemporary marketing in the global competitive marketplace.
Three concentrations are available within the Marketing major: Marketing Management, International Business, and Professional Sales.
In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization. The Professional Sales Concentration prepares students for rewarding careers in sales and related areas. Students completing this concentration have some proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, communications skills, negotiating win/win solutions, and customer relationship management.
Supply Chain Management (SCM) embraces the full range of processes required to get good and services from vendors and to deliver finished products to customers worldwide. The concentration highlights the management of activities from sourcing/procurement, conversion into finished goods, and related logistics. The area encompasses the coordination and collaboration with all channel partners namely suppliers, intermediaries, third party service providers, and customers. The SCM Concentration prepares students for entry-level jobs in logistics, transportation, warehousing and distribution, purchasing/procurement, port management, supply management, demand management, and customer service.