Events Marketing and Management

The Meetings, Incentives, Conventions, and Events (MICE) industry is a crucial segment in the Hospitality and Tourism industry. According to the U.S. Bureau of Labor Statistics, this market segment adds about 15,200 jobs annually. The degree will prepare students to become event planning professionals. The Events Marketing and Management concentration provides the coursework in essential topics such as the day-to-day operations of an event planner, coordinating with clients and vendors, marketing basics, creating event styles and themes, business fundamentals, and nurturing students’ skills to meet the employment outlook in the MICE industry. 


Program of Study Credit Hours
General Education  41
Hospitality and Tourism Management Major Core 55
Global Leadership Concentration 24
Total Credit Hours 120
Hospitality and Tourism Management Major Core (55 Hrs) Credit Hours
HTM 200 Introduction to Hospitality and Tourism Industry 3
HTM 210 Food and Beverage Services Management  3
HTM 212 Food Sanitation and Safety 3
HTM 216 Fundamentals of Hospitality Financial Management 3
HTM 220 Meetings, Incentives, Conventions and Events (MICE I) 3
HTM 310 Global Leadership for HTM Professions 3
HTM 315 Hospitality and Tourism Marketing 3
HTM 318 Hospitality Industry Managerial Accounting 3
HTM 350 Introduction to Hospitality Human Resource Management 3
HTM 362 Hospitality Information Systems 3
HTM 382 Digital Marketing in Hospitality and Tourism 3
HTM 396 HTM Professional Conduct and Career Planning 3
HTM 400 Legal Issues in Hospitality and Tourism 3
HTM 410 Sustainable and Eco-tourism 4
HTM 435 Quality Service Management 3
HTM 440 Lodging Management 3
HTM 496 Internship in HTM I 3
HTM 498 Internship in HTM II 3
Events Marketing and Management (24 Hrs) Credit Hours
CA 101 Intro to Media 3
HTM 320 Destination Management & Marketing 3
HTM 340 Special Events Management 3
HTM 455 Meeting, Incentives, Conventions and Events (MICE II) 3
APR 221 Introduction to Advertising 3
APR 224 Introduction to Public Relations 3
SM 384 Sports Marketing 3
One elective from the following prefixes: CA, APR, SM, HTM 3