30 Seconds Deconstructed
Take a second-by-second look at how South’s latest 30-second spot came to life. Go behind the scenes to explore the sound design, science and storytelling that built each frame.
Take a second-by-second look at how South’s latest 30-second spot came to life. Go behind the scenes to explore the sound design, science and storytelling that built each frame.
South researchers are finding new ways to increase survival rates of oysters — using predator urine.
Mallory Norton '25 is an assistant operations manager at APM Terminals at the Port
of Mobile. The former student-athlete also is pursuing her MBA at South. The Port of Mobile ranks 12th among U.S. ports
in the amount of stuff that moves through it every year — more than 50 million tons’
worth. See how South is preparing its students in supply chain and logistics management.
The script for this video is rooted in the University's "Ready. South. Go." branding.
In fact, each of those words is used.
USA-developed AI systems are helping medical students talk with patients. “We’re
just scratching the surface with this technology,” said Dr. Bhushan Lohar, an assistant
professor of systems engineering. “It has numerous applications, from healthcare to
human resources. It can help train first responders and law enforcement officers,
members of the aviation industry and much more.”
South has two ROTC programs representing the Army and Air Force.
From the clink of oyster shells in the opening scene to the crack of the softball
bat and, here, the whir of the drone, layers of audio — "nat sound" — have been enhanced
or added throughout. Take a listen.
South is expanding its Mesonet weather monitoring system across more than a third of the state. The data from the stations can help provide
timely warnings in advance of storms.
South's mural on the Student Center was painted in 2021 by artist and business owner
Andy Scott '07.
Voice actor Cameron Smith of Vancouver, B.C., has worked with brands including NASA,
McDonald's and Microsoft.
The Bod Pod uses air-displacement plethysmography to estimate body fat percentage.
It is used in research in the College of Education and Professional Studies.
Nearly 47 percent of USA students are pursuing a major in a healthcare-related field
through its College of Nursing, Pat Capps Covey College of Allied Health Professions
or the Frederick P. Whiddon College of Medicine.
The Stokes School of Marine and Environmental Sciences is managing a $32 million
research portfolio, including research in the biologically rich Mobile-Tensaw River
Delta.
The moment South Alabama wins the 2026 Sun Belt Conference Softball Championship.
South fields 17 Division I teams.
The choice for this drum-heavy score, "Sound of the Streets," was influenced by 1990s
police procedural "NYPD Blue."
JagTV features student-produced series and films, broadcasting on 61.1 throughout
campus and on YouTube.
The scene with hurdler Jadon Thomason was reshot at the last minute to match the lighting on the opening scene of the video.
