Dadzie, an assistant professor of marketing at the University of South Alabama’s Mitchell College of Business, highlighted the multifaceted obstacles faced by older women

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Posted on April 16, 2024 by MCOB Outreach

MCOB Outreach

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Dr. Charlene Dadzie was a speaker at Empowering Older Women as Consumers, a virtual event hosted by the International Association of Gerontology and Geriatrics on March 13, 2024.

 

This event focus on the far-reaching consequences of the challenges that older women experience when navigating systemic barriers that economically disadvantage and erase women in the marketplace, particularly women who are older, poor, and minoritized. They discussed opportunities to redress economic inequalities, promote economic inclusion, and empower older women as both entrepreneurs and consumers to secure their economic futures. The panel also discussed opportunities to hold institutions accountable for facilitating wealth accumulation by women across the lifespan in the serve of promoting gender equality and alleviating poverty.

 

Dadzie, an assistant professor of marketing at the University of South Alabama’s Mitchell College of Business, highlighted the multifaceted obstacles faced by older women. These barriers include limited access to financial resources, discriminatory practices, and societal norms that perpetuate economic disparities. She stressed the importance of dismantling these barriers to create a more equitable landscape for older women.

 

The event shed light on the far-reaching consequences of these challenges, particularly affecting older women who are economically vulnerable due to age, poverty, and marginalization. Dr. Dadzie emphasized the urgent need to address economic inequalities and promote inclusion for this demographic. Her insights resonated with attendees, sparking discussions on how to empower older women both as entrepreneurs and consumers.

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