Jim Berscheidt Named VP, Marketing and Communications


Posted on August 9, 2022
Marketing and Communications


Jim Berscheidt has been named vice president for marketing and communications at the University of South Alabama. He will begin his new role Sept. 12.  data-lightbox='featured'
Jim Berscheidt has been named vice president for marketing and communications at the University of South Alabama. He will begin his new role Sept. 12.

Jim Berscheidt, a veteran leader in higher education with success in brand awareness, student recruitment and fundraising, has been named vice president for marketing and communications at the University of South Alabama, President Jo Bonner announced today.

Berscheidt most recently held a similar position at the University of North Texas, a 42,000-student institution in the Dallas metro area.

“I’m thrilled Jim has agreed to lead our marketing and communications efforts to elevate South’s profile, attract new students and be part of a team that will make the University the Flagship of the Gulf Coast,” Bonner said. “Our goal is to dominate the market from New Orleans to Tallahassee and beyond, and telling South’s story will be instrumental in that pursuit.”

Berscheidt will begin his new role Sept. 12. 

“My family and I are excited to join the University of South Alabama community, and I'm looking forward to working with President Bonner, Provost Kent and many others to find new and innovative ways to engage with key audiences,” he said. “I know the University has an excellent reputation in the region, and now we need to expand our marketing and communication efforts to make others aware, too.”

Prior to his position as vice president for brand strategy and communications at UNT, Berscheidt held senior leadership positions at Creighton University in Omaha, Oklahoma State University Foundation and University of Denver.

He began his career in broadcast news as a reporter, anchor and manager before working in nonprofit public relations.

Berscheidt, a member of the American Marketing Association and the Public Relations Society of America, was named Marketer of the Year by the AMA, Omaha Chapter, in 2019. A year earlier, he created and organized a lecture series event featuring former secretaries of state Madeleine Albright and Colin Powell. In Denver, Berscheidt wrote a proposal that landed the university a presidential debate between President Obama and Mitt Romney. 

At South, Berscheidt will lead the office that manages the planning, creation and implementation of the University’s marketing and communications initiatives and is responsible for brand management and awareness. Responsibilities of the office include video services, strategic communications, media and public relations, social media, design, publications and other print collateral.

Berscheidt holds a bachelor’s degree in journalism from Angelo State University and a master’s degree in communication management from Colorado State University. He and his wife, Jennifer, have one son, Jordan, who plans to attend South this fall.


Share on Social Media

Archive Search

Latest University News

  • President Jo Bonner gives his inauguration address at the Mitchell Center on Friday. “The University of South Alabama is poised and ready to become the Flagship of the Gulf Coast,” he told those gathered.

    Bonner Inaugurated as Fourth President  
    September 24, 2022

    President Jo Bonner announces a commitment to student recruitment and ...
  • Bri Wilson, a volleyball player from Alabaster, Alabama, followed her sister's lead in wearing No. 13. I’m not superstitious, but I do like to do everything the same way.”

    First Serve  
    September 21, 2022

    Bri Wilson, a volleyball player from Alabaster, Alabama, settles in at...
  • Xha’Nae Morris, a nursing sophomore from Mobile, attends a Second Year Experience event early this semester. Morris also works with first-year students for the Office of Student Academic Success. She’s a ComPAL – Composition Pal  – who offers English tutoring.

    Second Helping  
    September 16, 2022

    South launches Second Year Experience, a five-year program with academ...
  • Jo Bonner inauguration graphic

    Fourth President  
    September 12, 2022

    Jo Bonner, whose career in public service includes a decade in Congres...