Email Address:
cdadzie@southalabama.edu
Phone Number:
(251) 460-6412
Location:
MCOB 356

Dr. Charlene A. Dadzie

Assistant Professor

Marketing and Quantitative Methods

Research Interests

Dr. Dadzie’s research sits at the intersection of marketing and public policy and her research interests include marketplace (financial) inclusion, rural and urban poverty alleviation, digital(financial) services consumption, and services marketing. Her publications have appeared in Journal of International Marketing, Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of African Business, and others. She has presented research at various conferences including American Marketing Association, Academy of Marketing Science, Public Policy and Marketing Conference, Macromarketing Conference, Academy of Management, among others. Relatedly, Dr. Dadzie was a recipient of the inaugural University of South Alabama Social Justice Research Initiative grant.

Education

Ph.D. Business – Marketing, University of North Texas
M.I.L.R., Cornell University
B.A. History, University of Georgia

Publications

Dadzie, K. Q., Dadzie, C. A., Winston, E., Johnston, W., and Wang, H. (2022). The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets. Journal of Business and Industrial Marketing
(ahead-of-print).
Mady, S., Biswas, D., Dadzie, C.A., Hill, R.P., and Paul, R. (Accepted June 23, 2022). A whiter shade of pale: Whiteness, female beauty standards, and ethical engagement across three cultures. Journal of International Marketing.
Ekpo, A., Drenten, J., Albinsson, P., Anong, S., Appau, S., Chatterjee, L., Dadzie, C.A.,
Echelbarger, M., Muldrow, A., Ross, S., Santanta, S., and Weinberger, M. (Accepted May 30, 2022). The platformed money ecosystem: Digital financial
platforms, datafication, and reimagining financial well‐being. Journal of Consumer Affairs.
Dadzie, C. A. (2021). Reimagining the Global South: Consumer welfare and public policy insights from the United States’ Gulf Coast. Journal of Consumer Affairs, 55(3), 1178–1199.

Azzari, C., Mitchell, N., & Dadzie, C. A. (2021). Flexible funerals: The role of service adaptability in alleviating ongoing collective vulnerability and trauma. Journal of Services Marketing, 35(6), 722-739.
Machin, J., Moscato, E., and Dadzie, C. A. (2021). Visualizing food: Photography as a design thinking tool to generate innovative food experiences that improve food well-being. European Journal of Marketing, 55(9), 2515– 2537.
Steinfeld, L. Venugopal, S., Appau, S., Fajardo, A. B., Dadzie, C. A., Gau, R. Holt, D., Nguyen, M., & Shultz, C. (2021). Across time, across space and intersecting in complex ways: A framework for assessing impacts of environmental disruptions on nature-dependent prosumers. Journal of Public Policy & Marketing, 40(2), 262-284.
Dadzie, C. A., Winston, E. M., Williams, A. J., & Dadzie, K. Q. (2020). Promoting bank usage habits in Africa’s savings mobilization programs: A strategic marketing perspective. Journal of Macromarketing, 20(10), 1-20.
Lindsey-Warren, T. M., & Dadzie, C. A. (2019). Making multicultural millennials healthy: Can ‘health edu-tainment’ and other drivers influence health-oriented diet change in the new generation? Journal of Cultural Marketing Strategy, 4 (1), 29- 41.
Bublitz, M. G., Perrachio, L. A., Dadzie, C. A., Escalas, J. E., Hansen, J., Hutton, M., Nardini, G., Absher, C., & Tangari, A. H. (2019). Food access for all: Empowering innovative local infrastructure. Journal of Business Research, 100, 354-365.
Dadzie, K. Q., Dadzie, C. A., & Winston, E. (2019). The transitioning of market practices from segment to customer-centric marketing in the African business context: Towards a theoretical research framework. Journal of African Business, 20(2), 206-223.
Nguyen, T. D., Dadzie, C. A., Chaudri, H. R., & Tanner, T. (2019). Self-control and controlling consumption practices: A cross cultural study. Journal of International Consumer Marketing, 31(5), 380-394.
Dadzie, K. Q., Dadzie, C. A., & Williams, A. J. (2018). Trust and duration of buyer seller relationships in emerging markets. Journal of Business & Industrial Marketing,
33(1), 134-144.

Courses

MKT 336 International Marketing
MKT 374 Consumer Behavior