
Dr. Charlene A. Dadzie
Research Interests
Dr. Dadzie’s research interests are in consumer behavior, international marketing, and the intersection of marketing and public policy which include: using the imagination as a persuasive tool, marketplace inclusion, firm strategy in emerging markets and subsistence consumer/producers.
Education
- Ph.D. Business – Marketing, University of North Texas
- M.I.L.R., Cornell University
- B.A. History, University of Georgia
Publications
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Dadzie, Kofi Q., David K. Amponsah, Charlene A. Dadzie, and Evelyn M. Winston. (2017): "How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework." Journal of Marketing Theory and Practice 25, (3) 234-256.
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Nguyen, Thuy, Charlene A. Dadzie, Arezoo Davari, and Francisco Guzmán (2015), “Intellectual Capital through the Eyes of the Consumer”, Journal of Product and Brand Management, 24 (6), 554-566
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Dadzie, Charlene. A. (2015). “Channel Member Satisfaction and Performance in African Export Marketing Channel,” Journal of Marketing Channels, Vol. 22, 2.
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Dadzie, Kofi Q., Charlene A. Dadzie, Evelyn Winston, and Charles Blankson. (2013). “Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies,” Journal of Public Policy & Marketing, Vol. 32(2), 59-69.
Courses
- MKT 336 International Marketing
- MKT 374 Consumer Behavior