Dr. Charlene A. Dadzie
Dr. Dadzie’s research interests are in consumer behavior, international marketing, and the intersection of marketing and public policy which include: using the imagination as a persuasive tool, marketplace inclusion, firm strategy in emerging markets and subsistence consumer/producers
- Ph.D. Business – Marketing, University of North Texas
- M.I.L.R., Cornell University
- B.A. History, University of Georgia
Dadzie, Kofi Q., David K. Amponsah, Charlene A. Dadzie, and Evelyn M. Winston. (2017): "How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework." Journal of Marketing Theory and Practice 25, (3) 234-256.
Nguyen, Thuy, Charlene A. Dadzie, Arezoo Davari, and Francisco Guzmán (2015), “Intellectual Capital through the Eyes of the Consumer”, Journal of Product and Brand Management, 24 (6), 554-566
Dadzie, Charlene. A. (2015). “Channel Member Satisfaction and Performance in African Export Marketing Channel,” Journal of Marketing Channels, Vol. 22, 2.
Dadzie, Kofi Q., Charlene A. Dadzie, Evelyn Winston, and Charles Blankson. (2013). “Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies,” Journal of Public Policy & Marketing, Vol. 32(2), 59-69.See More
Dadzie, Charlene A., Evelyn M. Winston and Kofi Q. Dadzie. (2012). “Organizational Culture, Strategy and Performance in an Emerging African Context,” Journal of African Business, Vol. 13(2), 172-181.
Winston, Evelyn M., Charlene A. Dadzie and Kofi Q. Dadzie (2009). “How Managers Handle Conflict in the Supply Chain in Ghana,” Journal of African Business, Vol. 10(2), pages 203-217.
- MKT 336 International Marketing
- MKT 374 Consumer Behavior