Multivariate Data Analysis, Sales & Sales Management, Marketing Research
Bachelor of Arts University of Florida
Immediately prior to joining the University of South Alabama Joe was the Founder and
Director of the Kennesaw State University DBA program. Before KSU he was on the faculty
of the Ourso College of Business Administration, Louisiana State University, where
he held the Copeland Endowed Chair of Marketing. He was a United States Steel Foundation
Fellow at the University of Florida, where he earned his Ph.D. in Marketing.
In 2018 Dr. Hair was recognized by Clarivate Analytics as being in the top 1% globally of all Business and Economics professors. He was selected for the award based on citations of his research and scholarly accomplishments, which for his career exceed 160,000. He has authored over 50 books, including Marketing, Cengage Learning, 13th edition, 2019; Multivariate Data Analysis, Cengage Learning, U.K., 8thedition 2019 (cited 110,000+ times and one of the top five all time social sciences research methods textbooks); Essentials of Business Research Methods, Routledge, 4thedition 2019; Essentials of Marketing Research, McGraw-Hill, 5thedition 2019; and A Primer on Partial Least Squares Structural Equation Modeling, Sage, 2nd edition 2017. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Organizational Research Methods, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Industrial Marketing Management, Journal of Retailing, and others.