Dr. Joe F. Hair, Jr.

Dr. Joe F. Hair, Jr.

Distinguished Professor of Marketing
Director of Ph.D. in Business Administration Program

Research Interests 

  • Multivariate Data Analysis
  • Sales & Sales Management
  • Marketing Research


  • PhD, University of Florida
  • Masters of Arts, University of Florida
  • Bachelor of Arts, University of Florida

Joe F. Hair is Professor of Marketing, Cleverdon Chair of Business, and Director of the PhD degree program in the Mitchell College of Business, at the University of South Alabama. In 2018 and 2019 he was recognized by Clarivate Analytics as being in the top 1% globally of all Business and Economics professors. He was selected for the award based on his scholarly citations of his research, which for his career exceed 230,000.  Google Scholar ranks him #1 globally in the categories of Marketing and Multivariate Data Analysis, and number #2 in Research Methods. Joe formerly held the Copeland Endowed Chair of Entrepreneurship at Louisiana State University. He has published more than 75 editions of his books, including market leaders Multivariate Data Analysis, 8th edition, Cengage Learning, U.K., 2019, which has been cited more than 130,000 times; Essentials of Marketing Research, 5th edition, McGraw-Hill/Irwin, 2020; MKTG, 13th edition, Cengage, 2021, used at over 500 universities globally; A Primer in Partial Least Squared Structural Equation Modeling (PLS-SEM), 2nd edition, Sage, 2017, and Essentials of Business Research Methods, 4th edition, Taylor & Francis, 2020. In addition to publishing numerous peer-reviewed manuscripts in academic journals, such as Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, and Journal of Retailing, he has presented executive education and management training programs for numerous companies, has been retained as consultant and expert witness for a wide variety of firms, and is frequently an invited speaker on research methods, multivariate data analysis, and partial least squares structural equation modeling. He is a Distinguished Fellow of the Academy of Marketing Science and the Society for Marketing Advances, and has served as president of the Academy of Marketing Sciences, the Society for Marketing Advances, the Southern Marketing Association, the Association for Healthcare Research, the Southwestern Marketing Association, and the American Institute for Decision Sciences, Southeast Section. Professor Hair was recognized by the Academy of Marketing Science with its Outstanding Marketing Teaching Excellence Award. While on the faculty at LSU he founded the Louisiana State University Entrepreneurship Institute, and under his leadership the Institute was recognized nationally by Entrepreneur Magazine as one of the top 12 programs in the United States. His former students and co-authors recently published a book, The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research, Springer Nature, Switzerland, 2019.