Dr. Joe F. Hair, Jr.
Dr. Hair's research interests include Multivariate Data Analysis, Sales & Sales Management, and Marketing Research.
- PhD, University of Florida
- Masters of Arts, University of Florida
- Bachelor of Arts, University of Florida
Dr. Hair is the Director of the Ph.D. Program in Business Administration and Cleverdon Chair of Business, Mitchell College of Business, University of South Alabama. He previously developed one of the first U.S. non-traditional doctoral programs at Kennesaw State University, and before that was on the faculty of the Ourso College of Business Administration, Louisiana State University, where he held the Copeland Endowed Chair of Marketing. He earned his Ph.D. in Marketing from the University of Florida, Gainesville, where he was a United States Steel Foundation Fellow.See More
Joe has been recognized by Clarivate Analytics as being in the top 1% globally of all Business and Economics professors, for the years 2018, 2019, 2020 and 2021, and as #1 globally in Marketing, Multivariate Data Analysis, and PLS-SEM. He was selected for these awards based on citations of his research and scholarly accomplishments, which for his career exceed 293,000 citations. His other scholarly metrics include an H-Index of 101 and an I-10 index of 433.
Joe has co-authored over 85 editions of his books, including Multivariate Data Analysis, Cengage Learning, U.K., 8th edition 2019 (cited 162,500+ times and one of the top three all time social sciences research methods textbooks); Marketing, Cengage Learning, 13th edition, 2020; Essentials of Business Research Methods, Routledge, 4th edition 2020; Essentials of Marketing Research, McGraw-Hill, 5th edition 2020; A Primer on Partial Least Squares Structural Equation Modeling, Sage, 3rd edition, 2022; A Primer on Partial Least Squares Structural Equation Modeling: R Software Version, Springer, 2022; and Essentials of Marketing Analytics, McGraw-Hill, 2021. His new book on Essentials of Sales Analytics will be available in the fall of 2022, Chicago Business Press.
He has also published 150+ articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Organizational Research Methods, Journal of Advertising Research, European Journal of Marketing, Journal of Family Business Strategy, European Management Journal, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory & Practice, Industrial Marketing Management, Journal of Retailing, and others.