Dr. Alvin J. Williams

Dr. Alvin J. Williams

Chair
Marketing

Research Interests

Selected areas of research interest include: B2B marketing management, buyer-seller interfaces, supply chain integration, role of trust in supply chain management, application of creative problem-solving to sales and supply success, application of marketing and sales to supply chain performance. 

Past Editor, Journal of Supply Chain Management


Education

  • Ph.D., Marketing, University of Arkansas
  • M.A., Marketing, University of Alabama
  • B.S, Marketing, University of Southern Mississippi

Publications

Trust and Duration of Buyer-Seller Relationships in Emerging Markets. Journal of Business & Industrial Marketing (forthcoming), with (K.Q. Dadzie and C.A. Dadzie).

Attraction Diversity Index:  The Concept, Measure, and Its Relation with Tourism Destination Competitiveness, Turismo: Estudos & Praticas, 2016, 5 (2), 9-29 (with Babu George and Tony Henthorne)

College Students’ Financial Capability:  A Framework for Public Policy, Research and Managerial Action for Financial Exclusion Prevention, International Journal of Bank Marketing, 2015, 33 (5), 637-653 (with Ben Oumlil).

Transporting Tacit Supply Knowledge in Competitive Environments:  A Storytelling Perspective, International Journal of Procurement Management, 2014, 7(5), 622-638.

See More

Courses

  • MKT 375   Supply Chain Management

  • MKT 376   Business-to-Business Marketing

  • MKT 381   Sales and Sales Management

  • MKT 490   Special Topics in Marketing
    (including study abroad courses in Australia, Costa Rica and Panama)